10 best practices to create survey invitation emails — Stripo.email

Think about that you simply wish to enhance your small business technique, and you’re stuffed with vitality to make it occur. You determine to begin with electronic mail surveys to assemble your buyer suggestions, however don’t obtain any response. What appears to be the issue right here? Nicely, it’s a typical scenario as the common buyer survey response charge is about 14%, and solely large world-famous corporations could increase this charge as much as 25%. 

On this put up, we’ll present confirmed methods to extend the conversion charge of on-line survey electronic mail invites and share one of the best survey electronic mail examples to ignite your inspiration.

We will even give you some ready-to-use templates to avoid wasting you effort and time.

10 greatest practices to ship higher survey invitation emails and improve your survey response charge

A survey electronic mail is a questionnaire despatched to current clients for conducting market analysis. What number of questions do you have to embrace? It is determined by you. Thankfully, all survey messages have comparable options and functions — to take a look at buyer satisfaction, so all of them are fairly alike.

To create the best survey reminder emails pattern and get good survey outcomes, we advocate you: 

• supply reductions;
• hold your survey brief;
• point out how lengthy it is going to take;
• make clear the expiry date;
• share the survey outcomes;
• profit from reminders;
• embed surveys in emails. 

1. Supply reductions and coupons in your survey electronic mail

Individuals usually should not actually desirous about filling surveys out. However you may persuade them to do it by providing a reduction. Let or not it’s 15% OFF for the following buy, or something like that. Or you too can supply them a coupon.

(Supply: E-mail from MoneyWise)

2. Maintain the survey brief

Why brief? The shorter the questionnaire is, the extra possibilities your purchasers will reply to it. A great way to maintain the survey brief is to ask not more than 4 questions. Individuals will like it that you simply recognize their time.

If the invitee has just lately skilled your merchandise or service, the preferable kind right here will include only one query: Did you benefit from the go to? Or how possible are you to advocate us to your buddy?

(Supply: Actually Good Emails)

Such brief survey aka NPS present the very best conversion charge. Usually, the response charge for NPS emails is about 30-40%.

If the reply is constructive, then don’t reply to this message. But when the reply is unfavourable, it could be cheap to ship an extended survey with 4-9 questions.

Typically it’s essential to create an extended questionnaire with greater than 10 questions. When do it’s essential to use longer surveys? For instructional applications, like on-line course platforms, for individuals who host webinars and conferences, and for individuals who conduct investigations, like Litmus. On this case…

3. Point out how lengthy the survey may take your clients

In order for you folks to reply your questions, it’s essential to inform them how lengthy it is going to take to take action. If the survey is lengthy and will take 20 minutes, be sincere. Say it!

(Supply: E-mail from Advertising and marketing Profs)

4. Let customers know when the survey will likely be closed

Talking of time, you’ll want to point out the expiry date. Typically folks postpone filling out the kinds and wish to do it within the night later that day or on the weekend after they have some spare time. Consequently, it will likely be very nice of you to tell your purchasers how lengthy the survey is out there. Particularly, if it is a lengthy one.

(Supply: E-mail from E-mail on Acid)

Please be suggested: after the expiration date, the survey hyperlink or touchdown web page ought to inform your purchasers that the survey is over.

(Supply: E-mail from Litmus)

5. Remember to share the survey outcomes

When folks spend their time doing one thing, or after they vote for some adjustments, they naturally wish to hear the outcomes. Make clear initially of your survey electronic mail that you’ll share the outcomes and don’t neglect to maintain your promise.

(Supply: Actually Good Emails) 

6. Add pictures of the merchandise you’re asking survey recipients to assessment

For positive, you aren’t the one on-line retailer folks store in.

By including pictures of just lately bought merchandise, you’ll remind recipients of what precisely you’re speaking about.

(Supply: E-mail from Promenade.ua)

7. Ship a survey invitation reminder

I usually open an on-line survey with the intention to finish it. However very often I get interrupted and don’t full the survey, and naturally, by the top of the day, it slips my thoughts that I needed to do it.

(Supply: E-mail from Litmus)

At all times ship a reminder if you wish to acquire as many survey responses as attainable.

8. Present focused respondents your gratitude

At all times thank clients for what they do. Initially, as a way to be well mannered. Second of all, folks must really feel appreciated. As a result of the truth is, by finishing the survey they did us a favor. Third of all, this fashion we allow them to know their vote has been accepted.

9. Clarify the aim of the survey

Let subscribers know you run this survey for them. In fact, it is going to work provided that you actually share helpful info along with your readers. Take a look at this survey electronic mail instance from Neil Patel.

(Supply: E-mail from Neil Patel)

And intros like “I wish to know” is not going to do.

10. Embed surveys in emails

In some weblog posts of ours, we already shared the outcomes of our take a look at:

AMP kinds, embedded in survey emails, labored 5.2 occasions higher than these emails with a hyperlink to exterior kinds.

(Supply: Stripo template)

Please be suggested you could simply construct such kinds in your emails with Stripo.

Survey invitation electronic mail topic strains

Now that you realize for positive what elements you must add to your emails, you might completely take into consideration the topic line.

It’s a generally identified incontrovertible fact that an electronic mail topic line is one in every of three key components that decide whether or not subscribers will open your emails.

Survey electronic mail topic strains are to be:

• extremely descriptive — clarify the explanation why you’re reaching out to clients;

• personalised — let customers know the questions will likely be a few explicit product merchandise they’re acquainted with. And tackle subscribers by their first names. In line with research performed by Retently, addressing by identify within the survey invite topic strains will increase OR by 30%.

Examples of survey electronic mail topic strains 

• We wish to hear from you! — Maybelline.

• We’d love your assist! Fill out the short survey and assist us make GR higher — GetResponse.

• [SURVEY] B2B Information-Pushed Advertising and marketing — Adweek.

• Please Take Our Brief Reader Survey — Sensible Ecommerce.

• Take Our Survey on Buyer Help and Service Salaries — Hubspot.

• Assist us enhance Slack by taking this survey — Slack.

• Thanks + Fast query — Insurify.

• Please, assessment your latest buy — Taylor Sew.

• Netflix values your opinion — Netflix.

• $50 in your ideas — The Frye Firm.

• Inform us what you concentrate on Thumbtack in 30 seconds — Thumbtack.

• Hanna, obtained a sec? Give us suggestions on… — Pinterest.

• Reminder: Marketer Happiness Report Survey — Ann Handley, MarketingProfs.

• I want your assist — Neil Patel.

• Participate in a brief survey and you could possibly win a prize — MoneyWise.

• Forza Ongoing Sentiment Survey — Xbox Analysis.

• Questions on Mailgun – are you able to assist? — Mailgun.

• Survey: What are your present enterprise challenges? — Dotdigital.

• We’d like just a little assist with our New Yr’s decision… — E-mail on Acid.

• Your Experience Requested—eleventh Annual Content material Advertising and marketing Survey — Ann Handley, MarketingProfs. 

• [SURVEY] What’s Your Programmatic Technique? — Adweek.

• Assist us with a survey and you could possibly win a prize — Doug Whiteman, MoneyWise.

Necessary:

Please be suggested you could set survey electronic mail topic strains and preheaders in Stripo.

High-10 survey invitation electronic mail copy templates 

When writing your survey electronic mail, attempt to be concise and persuasive. Sincerely inform the subscriber why their solutions are important to you and attempt to give them one thing good in return as a token of your appreciation. Take a look at some survey electronic mail examples copy.

Survey electronic mail 1: About buyer expertise

Topic line: Inform us about your expertise and get a bonus

Physique:

Expensive [Name],

Thanks for trusting and selecting our merchandise. We might recognize you telling us about your shopping for expertise with us by answering a number of questions in our survey. It is not going to take greater than 5 minutes — all solutions might be given on-line.

Your solutions will assist us perceive what’s essential to you and the way we will enhance our service. All info will likely be utterly confidential and anonymized, so that you be happy to reply.

Bonus for our clients: We’ll raffle off a $100 reward voucher amongst survey members!

Finest regards,

[Brand] staff

Survey electronic mail 2: Well mannered reminder

Topic line: You continue to have time to take part in our survey and obtain $100

Physique:

Expensive [Name],

Final week we requested you to take part in our survey. Please take a couple of minutes to reply and assist us get higher. If you wish to however have but to have time, now could be the time.

P.S. By the way in which, we do not forget that we promised to raffle off a pleasant bonus among the many survey members. Have not you forgotten?

Thanks a lot in your consideration and participation.

Finest regards,

[Brand] staff

Survey electronic mail 3: Occasion impressions

Topic line: Inform us if the [Event name] was useful to you

Physique:

Expensive [Name],

We have been delighted to see you at our occasion. Please share with us how fascinating and useful it was for you. Did you get what you anticipated from the occasion?

We have to know your opinion to make future occasions much more memorable! Give us a couple of minutes and get a ten% low cost to take part in our subsequent occasion!

Finest regards,

[Brand] staff

Survey electronic mail 4: NPS survey invitation (Web Promotion Rating)

Topic line: In the present day is the day you may decide us

Physique:

Expensive [Name],

In the present day we ask you to charge your buyer expertise with us utilizing the Web Promotion Rating. We’ll ask you a number of questions, and it is possible for you to to put how glad you’re with our work from 0 to 10.

Please share your opinion with us to tell us which areas we have to enhance sooner or later and who to reward for glorious work. It takes only some minutes.

Finest regards,

[Brand] staff

Survey electronic mail 5: Questions on bettering a selected facet of the enterprise

Topic line: We actually want your assist!

Physique:

Expensive [Name],

We ask you to share your opinion about [Survey topic, for example, customer service in your company]. We seen that we have to work to enhance [Pain point]. Such adjustments will enable us to do our job higher, and it will likely be much more comfy so that you can resolve all points with us.

Full this 5-minute survey and get 10% off your subsequent buy in our on-line retailer!

Thanks for the time you spend to assist us — it is really a useful reward!

Finest regards,

[Brand] staff

Survey electronic mail 6: Participation in business analysis

Topic line: Are you additionally desirous about [research topic]? Inform us why!

Physique:

Expensive [Name],

We’ve got seen that [Research topic] offends lots of our subscribers. Have you ever seen any adjustments in your life? Inform us what’s altering and what you’re doing in your life and enterprise.

Please fill out this brief survey with important questions in order that we will get extra up-to-date information and inform all members how our business will change sooner or later.

You’ll positively obtain a report on the outcomes with detailed analytics, suggestions, and examples.

Thanks for collaborating — we are going to make our world a greater place collectively!

Finest regards,

[Brand] staff

Survey electronic mail 7: Gratitude for subscription and the survey

Topic line: Welcome to the board!

Physique:

Expensive [Name],

We’re glad you will have change into part of our household and are desirous about [Newsletter topics] identical to we’re. We all the time need our subscribers to have enjoyable with us and be taught probably the most up-to-date info within the business.

Please reply a number of questions in order that our staff prepares much more thrilling supplies to assist make your small business extra environment friendly and worthwhile.

And thanks once more for letting us get into your inbox!

Finest regards,

[Brand] staff

Survey electronic mail 8: Utilizing an embedded query

Use an embedded query within the physique of the e-mail. You possibly can embed the primary query and lead readers to the location or use embedded questions solely within the electronic mail.

Topic line: The quickest survey of your life!

Physique:

Expensive [Name],

In the present day we have been hoping you could possibly share your opinion about our firm in order that we all know the right way to enhance. And we propose you do it in a short time — you’ll not even want to depart this electronic mail!

Select one of many reply choices within the kind beneath. All you want is a mouse click on, and our electronic mail service will take over.

[Option 1]

[Option 2]

We’re glad you’re with us and all the time prepared to assist the staff!

Finest regards,

[Brand] staff

Survey electronic mail 9: Сustomer satisfaction survey on the finish of a trial interval

Topic line: How was your trial interval with us? Share your impressions!

Physique:

Expensive [Name],

Wow, you’ve got been with us for nearly 30 days! We’re delighted that you simply selected our service to [Key benefit]. Inform us how this trial interval was.

Reply a number of questions in our survey in order that we will perceive should you actually obtained to know the product or if one thing was lacking. We wish our customers to be all the time glad, ranging from the trial interval.

We’re blissful you selected us and hope our acquaintance will proceed!

Finest regards,

[Brand] staff

Survey electronic mail 10: About visiting a retail retailer

Topic line: How was your go to to [Store name]?

Physique:

Expensive [Name],

We have been glad to see you in our retailer. We hope your go to was nice and you could possibly purchase all the pieces you wanted. We worth our clients’ opinions, so please inform us your impressions.

Please fill out this brief survey about our work and assist make our providers higher, and give you probably the most thrilling merchandise sooner or later. You’ll spend only some minutes and obtain our infinite gratitude in your response.

We’re ready for you in our shops and making ready a pleasant bonus for finishing our survey!

Finest regards,

[Brand] staff

How one can make a survey invitation electronic mail

There are three main forms of surveys in emails:

1. Embedded kinds & star score.

2. Hyperlinks to questionnaires.

3. Photos/icons with hyperlinks to them.

1. Embedded kinds & star score to extend survey response charges

Advantages of embedded kinds:

• they noticeably improve survey response charges; 

• you may see the solutions straight away;

• an AMP kind exhibits who responded to your electronic mail and the way precisely customers rated your providers.

Stripo means that you can embed Google kinds and revolutionary AMP kinds.

Survey electronic mail with star score 

A star score is the simplest technique to collect buyer suggestions as your subscribers don’t must observe any hyperlinks or reply open-ended questions. As a substitute, they will charge your providers instantly in an electronic mail inside one click on.

E-mail purchasers that assist star score, each on desktop and cellular gadgets:

The star score from our instance was created through the use of HTML5. On this put up, you could find a easy method so as to add an AMP star score to your electronic mail.

Survey electronic mail with AMP kinds

AMP kinds enable recipients to charge you — your service, your merchandise, and so forth. — and go away a remark instantly within the electronic mail.

As we mentioned above, our exams confirmed that the flexibility to fill out the shape in emails with no further strikes elevated our response charge by 5.2 occasions in comparison with hyperlinks to exterior kinds.

There are 3 ways to add AMP kinds to emails.

Method 1. By constructing open AMP Varieties from scratch with our AMP Type Drag-n-Drop block

Customers will be capable to share their useful suggestions instantly in emails.

For particulars on the right way to do it, please confer with our “Construct AMP Varieties for Emails” weblog put up or watch our brief video.

Please be suggested that it is possible for you to to see customers’ responses in your Stripo account, the Information Service part, or in your customized Information Storage. Chances are you’ll acquire responses in each locations should you like.

Method 2. By constructing AMP Varieties with scores with the assistance of templates

To let customers charge you in emails, it’s essential to:

• open this template in your Stripo account;
• create a brand new Information Service as proven right here and replica its URL;
• open the shape’s code by clicking the AMP HTML icon within the template;
• change the underlined survey hyperlink with the URL to Information Service you’ve got simply created; 

• if you wish to see the identify and electronic mail tackle of the respondent, please embed the code given beneath between the </label> and <br> strains within the kind code within the survey template.

<enter sort="hidden" identify="electronic mail" hidden worth="%EMAIL|%">

Method 3. Through the use of prebuilt AMP survey modules

You let customers charge and remark in your providers instantly within the electronic mail.

We have ready 10 modules that can assist you simply acquire NPS buyer suggestions.

Their design and content material differ. However every of them has a handbook the place we clarify the right way to use it.

To gather NPS with the assistance of those modules, it’s essential to:

• go to the “Modules” part;

• within the “Pre-built” tab, click on on the “Filter” icon to view the NPS AMP Modules;

• select the one you want and pull it into your template;

• customise the module in accordance with your tastes and desires;

• create a brand new Information Service (endpoint) to attach it to your electronic mail for storing customers’ survey responses;

• copy its URL;
• paste it within the module code;

• change the worth given within the “Citation marks” with the E-mail Deal with merge tags supplied by your ESP. For those who do that, you’ll know who precisely rated you and shared buyer suggestions within the electronic mail;

• take away the “Consumer Handbook Information” half from the module earlier than you ship out the e-mail to customers;

• to examine customers’ responses, obtain the CSV file within the Information Service tab in your Stripo account.

E-mail purchasers that assist these kinds:

• AMP kinds work in Gmail and Yahoo on desktop and cellular gadgets.
• AOL.com will assist these kinds quickly too.

Necessary to notice:

All customers, who don’t see the AMP kind, will see the fallback — the template we beforehand shared with you already accommodates the AMP kind and a fallback survey invitation button (you’ll solely must insert a survey hyperlink to your web site suggestions web page or a Google kind).

As of this June, you might acquire customers’ responses in your Stripo account, or transmit them to Zapier, and even Google Spreadsheet. On this put up, we present intimately the right way to activate Stripo Information Storage or join your AMP kinds to your Google Drive.

Survey electronic mail with Google kinds

Google kinds are simple to work with. Google already has free templates you could customise and use. Apply your fonts, add pictures to the questions, or change the header background. Google even permits inserting movies into the survey. You possibly can add as many questions as you need. After you have created the survey kind, export the e-mail to your ESP. Google kinds are freed from cost.

How one can embed a Google kind in emails:

• open the e-mail and with the right-click choose “examine”;

• seek for the desk align=”heart” line, copy it;

• in Stripo, pull the fundamental HTML block on to your survey electronic mail pattern;

• change the “Insert HTML code” along with your embed code.

Accomplished!

This electronic mail survey works nicely in: 

• Gmail;

• AOL;

• Yahoo! Mail. 

The survey is displayed correctly within the following browsers: 

• Google Chrome;

• Mozilla Firefox;

• Safari; 

• Opera. 

It really works on desktops solely.

Cellular customers and people recipients who use different electronic mail purchasers will see the hyperlink to the survey. They may even be directed to the Google Type as soon as they fill out the shape and click on the “Submit” button.

2. Hyperlinks to questionnaires in electronic mail templates

Advantages of those questionnaires:

They’re completely web-safe since they’re represented as URLs wrapped in CTA buttons.

(Supply: E-mail from Adweek)

Chances are you’ll construct a questionnaire both with Google kind or SurveyMonkey, construct one in your web site, and even your ESP may construct one for you and give you a hyperlink.

Add these questionnaires to your emails simply as an everyday hyperlink you employ in buttons.

Be certain the CTA button is noticeable and its CTA copy is obvious and convincing sufficient.

3. Photos/icons with survey hyperlinks to them

Use icons or pictures when asking customers to charge your providers.

Advantages of pictures/icons with hyperlinks:

This survey request electronic mail pattern exhibits how imagery can be utilized for surveys.

(Supply: Publication electronic mail from HubSpot)

How one can add pictures to your emails

• drag a construction with a vital variety of columns. Please be suggested you may add as much as 8 of them with Stripo;

• pull the “Picture” block into every column;

• add pictures/icons;

• add correct hyperlinks to every icon;

• you’ll want to enter Alt texts to all pictures — if pictures are blocked in an electronic mail consumer, customers will know what icon they’re clicking on.

Finest time for survey emails

In line with SurveyMonkey, one of the best days for questionnaires are Mondays and Tuesdays. Whereas on Wednesdays and Fridays entrepreneurs are prone to acquire the bottom variety of responses.

However nonetheless, you/your ESP ought to analyze your clients’ habits to establish one of the best time in your survey emails.

5 survey electronic mail examples

I discover the survey electronic mail examples beneath fascinating sufficient. Hope they are going to be useful and provoking to you.

1. Annual report — Stripo

This electronic mail contained an embedded AMP kind. Our recipients might share their opinion about us instantly on this electronic mail.

We ran an A/B take a look at. And, as we mentioned above, the AMP kind introduced us 5.2 occasions extra responses than the standard hyperlink to the Google kind.

2. We wish to hear your ideas — Golden State Warriors

(Supply: Actually Good Emails)

This electronic mail is straightforward and the corporate clarified the purpose of the survey within the topic line. Additionally they warned subscribers how a lot time they should full the survey, talked about the expiry date, and introduced the chance to win a prize.

3. Be part of a Miro Analysis session and get a $50 reward card! — Miro

(Supply: Actually Good Emails)

The Miro staff determined to go for a extra thorough strategy and supplied their subscribers to take part in 45-minute interviews. In alternate, the corporate rewarded members with a $50 reward card and supplied them to choose a time that’s most handy for them.

4. Survey says… — Actually Good Emails

(Supply: E-mail from Actually Good Emails)

Actually Good Emails shared the outcomes of the survey. Cherished it as a result of just some corporations truly do this.

5. Present card in your ideas on Marketing campaign Precheck? — E-mail on Acid

The truth is, when an organization improves its service, it does a favor for its customers. However, it received’t damage if they provide a coupon or a present card as a reward.

(Supply: E-mail from E-mail on Acid)

E-mail on Acid was the primary software to examine emails for accessibility. This characteristic made them extraordinarily helpful for all electronic mail entrepreneurs. Nevertheless, E-mail on Acid ran a survey to ask customers for his or her opinion on what they need to enhance of their testing software.

We have constructed some survey emails for you. Decide the one that you simply like one of the best. Customise it. And your electronic mail is able to go!

Browse templates

Wrapping up

We’ve got analyzed one of the best practices that can assist you enhance your survey emails and supplied one of the best invitation survey electronic mail examples. We’re positive that sticking to those guidelines will provide help to attain the purpose — improve the survey invitation responses. 

When you acquire this info out of your customers and analyze it, you will have extra possibilities to spice up your small business and make your providers/emails extra related.

I sincerely want you one of the best of luck in your future endeavors.