Skilled occasions can generate a great deal of alternatives in a really brief interval. However it’s crucial to behave quick so your heat leads don’t calm down.
We’ve put collectively an inventory of the ten most necessary post-event priorities that will help you flip attendees into prospects and clients. Right here’s what to concentrate on when you’re again within the workplace, and the way ZoomInfo may help:
1. Maintain Your Finger on the Pulse of Attention-grabbing Accounts.
Arrange information alerts in Salesforce for corporations you linked with on the occasion to remain up-to-date on data that will aid you land a deal.
2. Monitor Intent Spikes for Scorching Subjects.
Whether or not they’re speaking about synthetic intelligence, new advertising and marketing instruments, or hiring initiatives, ZoomInfo Intent alerts can floor the businesses displaying probably the most curiosity — so you understand who it is best to attain out to subsequent.
3. Capitalize on Funding Scoops.
Met a rep from an organization searching for funding? With ZoomInfo Scoops, you may observe any funding information or bulletins associated to those corporations.
4. Use Tracker to Comply with Key Influencers.
Get notified when decision-makers enter and exit your accounts so that you could be proactive in your engagement with the suitable message on the proper time.
5. Attain Out on the Proper Time.
Use automated performs to trace and observe up with the attendees who’re almost definitely to transform — after they present intent spikes, go to your pricing web page, elevate a funding spherical, or transfer to a brand new firm.
6. Notify Gross sales When a Prospect Visits.
Don’t let good alternatives escape — create a play that may instantly set off a Slack alert to the account proprietor when a prospect visits your pricing web page.
7. Scale back Kind Fields, Improve Conversions.
So that you made a terrific impression, and persons are visiting your web site. The probability that they’ll fill out a kind tremendously will increase with fewer fields. Utilizing FormComplete lowers the barrier of entry whereas nonetheless capturing all of the essential information essential to attain and route them.
8. Align Gross sales & Advertising on Goal Prospects.
With a single click on of ZoomInfo’s Aircover characteristic, gross sales reps can notify advertising and marketing that they wish to begin show adverts, social media, and electronic mail campaigns focused at particular high-value accounts.
9. Comply with-Up Emails to Keep Linked.
With the engagement capabilities in SalesOS, you may make use of customized fields to tailor your messages so they appear customized, even when sending at scale.
10. Import to Enhance your Lead Record.
Use RingLead Record Import to add, dedupe, enrich, normalize, match, and assign lead lists in a single step.
ZoomInfo’s fashionable GTM instruments and industry-leading information make post-event follow-up a breeze. Able to uncover insights, interact clients, and win sooner? Begin your free trial right now.
