Parenting within the digital age has opened up new avenues for help, recommendation, and inspiration. In Singapore, a vibrant neighborhood of parenting influencers has emerged, sharing their journeys, ideas, and experiences with hundreds of followers. These influencers, usually thought to be Key Opinion Leaders (KOLs), play a vital function in shaping parenting tendencies and selections. For manufacturers trying to join with households, partaking in KOL advertising and marketing or influencer advertising and marketing with these high 10 parenting influencers is a technique value contemplating.
1. Lirong (@lirongs) – 39.9K Followers
Lirong is a beloved determine within the parenting neighborhood in Singapore. With a following of almost 40 thousand, she has established herself as a trusted supply of parenting recommendation, way of life ideas, and culinary inspiration. Her content material resonates with mother and father who admire her down-to-earth strategy to motherhood, the place she shares the whole lot from meal prep concepts to heartwarming household moments.
2. Sabrina Seah (@bigtreeandkoala) – 18.8K Followers
Sabrina Seah, generally known as @bigtreeandkoala, is a faithful mom of two lovely toddlers, and her Instagram feed is a pleasant mix of household adventures and heartfelt moments. Whether or not it’s a day trip at Pororo Park or a snowy escapade at Snow Metropolis, Sabrina and her household are at all times partaking in enjoyable actions that any toddler would love. Her account serves as a digital diary the place she lovingly paperwork her kids’s milestones, permitting her followers to witness the expansion and improvement of her little ones.
3. Sheila Mandy (@sheilamansy) – 45.4K Followers
Sheila Mandy, generally known as @sheilamansy, fantastically exemplifies the stability of being a profession lady and a devoted mom. Her Instagram feed, characterised by a minimalistic aesthetic, completely displays the quiet but comfy dynamic inside her household. Sheila’s strategy to content material is discreet however highly effective, capturing the essence of her household life with simplicity and style.
4. Melissa Celestine Koh (@melissackoh) – 281K Followers
Melissa Celestine Koh is one among Singapore’s must-follow feminine influencers, with a staggering 281 thousand followers. Whereas she is primarily recognized for her style and way of life content material, Melissa additionally shares her journey as a mom, making her a multifaceted influencer who appeals to a broad viewers. Her Instagram feed is a mixture of stunning household moments, parenting recommendation, and fashion-forward content material, making her a favorite amongst mothers who love type and substance.
5. Mong Chin Yeoh (@mongabong) – 308K Followers
Mong Chin Yeoh, higher generally known as Mongabong, is a powerhouse within the influencer world with over 300 thousand followers. As a mother, Mong Chin shares her parenting journey alongside her content material on health, magnificence, and way of life. Her skill to juggle a number of roles whereas staying genuine and relatable has earned her a loyal following.
Mong Chin’s content material is various, providing one thing for everybody, whether or not you’re enthusiastic about parenting ideas, magnificence recommendation, or health inspiration. For manufacturers, her wide-reaching affect makes her a perfect companion for influencer advertising and marketing campaigns that purpose to attach with a various viewers.
6. Ying Tian (@eyeletskirt) – 12.1K Followers
Ying Tian, or @eyeletskirt on Instagram, is a artistic soul who shares her parenting journey with a give attention to making on a regular basis moments particular. Her content material is stuffed with lovely household moments, artistic parenting concepts, and ideas for partaking with kids. Ying Tian’s feed is a vibrant and joyful area, the place mother and father can discover inspiration for enjoyable and significant household actions.
7. Could (@mmlittlee) – 11.5K Followers
Could, generally known as @mmlittlee on Instagram, presents her followers a heartfelt glimpse into her life as a mom in Singapore. Her content material is a pleasant mixture of parenting ideas, household outings, and the on a regular basis joys of elevating kids. Could’s feed is stuffed with love and laughter, making her a comforting presence for fogeys navigating the challenges of motherhood.
8. Summer season (@ahappymum) – 8.1K Followers
Summer season, also referred to as @ahappymum, brings positivity and pleasure to the parenting neighborhood along with her uplifting content material. As a mom, she shares the highs and lows of parenting, at all times with a constructive spin that encourages different mother and father to remain optimistic. Her feed is stuffed with enjoyable household actions, artistic initiatives, and motivational posts that encourage mother and father to embrace the fun of motherhood.
9. Sarah X Miracle (@sarahxmiracle) – 190K Followers
Sarah X Miracle is a dynamic influencer who balances her profession as a singer and songwriter along with her function as a mother. With 190 thousand followers, Sarah’s Instagram is a mixture of her skilled achievements and her life as a mom, making her a relatable and galvanizing determine for a lot of mother and father. Her content material is various, providing insights into each her private {and professional} life, making her a well-rounded influencer.
10. Zonia Raymond Tan-Ng (@zoyniaraymond) – 40.4K Followers
Zonia Raymond Tan-Ng is a parenting influencer who shares her life as a mother by way of candid posts and household tales. With over 40 thousand followers, Zonia’s content material is relatable and trustworthy, specializing in the realities of parenting, each the highs and the lows. Her posts usually embody ideas for managing household life and tales that resonate with mother and father who perceive the challenges of elevating kids.
Conclusion
Whether or not you’re a guardian looking for recommendation or a model trying to join with Singaporean households, these high 10 parenting influencers provide a wealth of insights and inspiration. In at this time’s digital panorama, influencers play a pivotal function in shaping opinions and behaviours. To successfully attain your audience, partnering with the correct influencers is important. That’s the place Kobe is available in. With an intensive influencer advertising and marketing platform, Kobe helps manufacturers join with the right influencers and KOLs to raise their advertising and marketing technique.
Don’t wait—attain out to us at this time to find how we may help your model thrive within the influencer area!
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