As we bid farewell to summer season and swap sunscreen for sweaters, it’s the right time to mirror on a few of the most good electronic mail campaigns that lit up our inboxes throughout these sunny months. Positive, the seashores have been nice, however these emails? Even higher. From vibrant visuals to fascinating copy, manufacturers went all out to seize our consideration, and let’s simply say mission achieved!
Whether or not you have been sipping on iced lattes or braving the heatwave, these summer season emails have been like a refreshing breeze of creativity. For those who’re trying to inject a few of that power into your subsequent marketing campaign, you’re in the proper place. Seize your sun shades, and let’s dive into essentially the most inspiring emails that made this summer season sizzle.
It’s summer season Stripo’s selection once more, and this time, I used to be drawn to emails that mirrored tendencies and hit the proper summer season temper, in addition to digests that helped me keep updated.
Vogue electronic mail campaigns that nailed summer season vibes
Vogue manufacturers intently monitor visible tendencies, so their electronic mail campaigns all the time have one thing to encourage you and one thing to study from. This summer season, vivid colours and using meals to promote garments, equipment, and cosmetics have been particularly standard, and right here’s how they have been mirrored in emails.
1. E mail from City Outfitters: Promo for brand spanking new fragrances with dessert scents
Topic line: a NEW perfume model?! (oui oui)
Sender: City Outfitters
(Supply: E mail from City Outfitters)
Why it stood out: This City Outfitters electronic mail marketing campaign is a superb instance of the best way to play up the launch of latest fragrances utilizing desserts. The design of this summer season electronic mail instantly attracts consideration to the pistachio macarons, caramel cream, strawberries, raspberries, and lemon, which, along with the spectacular visuals, create an environment and even perhaps a scent. You’ll positively wish to odor it, at the least.
Takeaway for entrepreneurs: Lean into sensory components in your electronic mail design to evoke feelings and create a memorable expertise. Visuals, colours, and even implied scents that faucet into your viewers’s senses could make your marketing campaign irresistibly participating.
2. E mail from BaubleBar: Create an ocean breeze and a cool pool
Topic line: Pool or Seashore?
Sender: BaubleBar
(Supply: E mail from BaubleBar)
Why it stood out: Opening this electronic mail, the reader instantly dives into summer season’s environment. Imagining your self on trip, even in case you are nonetheless sitting within the workplace, is a superb motivation to go to the positioning and select new jewellery on your trip — and the model is aware of this properly. Have a look at how they use a blue background with an imitation of water to the touch completely different senses, what samples of products they’ve chosen, and the way straightforward the textual content is to learn.
Takeaway for entrepreneurs: Use visuals and colours that evoke particular feelings or settings, like a summer season getaway, to create a powerful connection together with your viewers. Pair this with clear, easy-to-read textual content and well-chosen product imagery to make the purchasing expertise really feel seamless and aspirational.
3. E mail from Pandora: The solar additionally rises
Topic line: Alina, look to the celebs for model inspo
Sender: Pandora
(Supply: E mail from Pandora)
Why it stood out: Sunbeams are what all of us love about summer season. That is the expectation that Pandora entrepreneurs utilized in considered one of their summer season electronic mail campaigns. The wealthy yellow background units a summery temper. What I all the time discover in Pandora emails are the nice personalization for every recipient and using GIF animations to name consideration to the merchandise.
Takeaway for entrepreneurs: Leverage daring, mood-setting colours, like Pandora’s wealthy yellow background, to seize consideration and immediately convey a seasonal vibe. Mix this with personalised components and refined animations, like GIFs, to boost engagement and hold your viewers centered in your merchandise.
4. E mail from Previous Navy: Promo marketing campaign in denims model
Topic line: Introducing: Good Denims Since ‘94 (the on-screen extravaganza!)
Sender: Previous Navy
(Supply: E mail from Previous Navy)
Why it stood out: This Previous Navy promo marketing campaign differs from their ordinary product provide emails and instantly attracts consideration.
The e-mail design leverages the strongest design tendencies of this summer season:
- a wealthy, blue denims shade scheme in every thing from the background to the product itself;
- references to standard celeb photograph shoots that appear to say, “Additionally, you will be a star on this product”;
- “a pixel of humanity” — an imitation of images that appear to have been taken with a Polaroid.
This whole visible composition creates a sense of name reputation among the many identical folks as the e-mail recipient. Particular consideration must be paid to the GIF animation, created not just for dynamic content material but additionally to point out the model crew’s unity.
(Supply: E mail from Previous Navy)
Takeaway for entrepreneurs: Infuse your campaigns with present design tendencies, like Previous Navy’s use of wealthy shade schemes and celebrity-inspired visuals, to resonate together with your viewers’s aspirations. Incorporating human components and inventive animations may also construct a way of connection and group, making your model really feel extra relatable and standard amongst your target market.
5. E mail from Free Individuals: GIF animation as a separate artwork type
Topic line: NEW 🍊 NEW 🍊 NEW
Sender: Free Individuals
(Supply: E mail from Free Individuals)
Why it stood out: I like the general model of this electronic mail marketing campaign from Free Individuals, however my primary consideration, after all, is attracted by the unimaginable GIF animations. It creates the impression of a giant display divided into sections or a stylish Instagram web page. The motion opens up new merchandise and new seems to be, and you’re already unnoticeably selecting a brand new factor for the summer season.
Takeaway for entrepreneurs: Experiment with dynamic layouts and GIF animations that mimic standard social media aesthetics, like Free Individuals’s grid-style design. This strategy grabs consideration and subtly guides your viewers to discover new merchandise, making the purchasing expertise intuitive and fascinating.
6. E mail from Puma: Let’s play with the Olympics
Topic line: Dwelling For the Summer season of Sports activities
Sender: Puma
(Supply: E mail from Puma)
Why it stood out: Puma’s promotional electronic mail campaigns typically characteristic minimalism of their designs, however extraordinarily sturdy concepts and copywriting. Have a look at this electronic mail: It used a hero picture with the champions of the 2024 Olympics, which many individuals intently adopted this summer season. In fact, this was a development on the peak of recognition, which attracted consideration to the e-mail.
Takeaway for entrepreneurs: The recipe from Puma’s electronic mail entrepreneurs is to make their clients really feel like Olympic champions. This conjures up new achievements and purchases.
Create enticing and authentic vogue campaigns shortly and simply with Stripo templates designed particularly for the style business. We’ve got executed every thing to make sure you can notice your greatest concepts and inspiration.
A digest of electronic mail newsletters that have been attention-grabbing to learn this summer season
I write supplies for a SaaS product weblog devoted to electronic mail advertising and marketing, so it is sensible that I take note of the digests that different merchandise ship out. The move of knowledge is large, so it is very important me that the digests are helpful and, on the identical time, handy for receiving data.
Take a look at this summer season choice. It’d assist you put together future newsletters.
7. E mail from MacPaw: Business information digest
Topic line: MacPaw Digest is now Purr Tech
Sender: MacPaw
(Supply: E mail from MacPaw)
Why it stood out: MacPaw up to date its design for the digest devoted to new applied sciences whereas maintaining it as recognizable and related to the model as doable. The fragile background colours make the e-mail look visually gentle. There may be area between the assorted structural blocks, and the e-mail doesn’t flip into an extended sheet. Unique arrows for going to articles and cats for score the impression on the backside add zest to the e-mail.
Takeaway for entrepreneurs: Keep model consistency whereas refreshing your design by utilizing refined background colours and ample spacing, as MacPaw did, to maintain your electronic mail visually interesting and straightforward to navigate. Incorporate distinctive components, like customized icons or playful touches, so as to add persona and encourage interplay together with your content material.
8. E mail from Placeit by Envato: Seasonal thematic digest
Topic line: Again-to-school season is right here!
Sender: Placeit by Envato
(Supply: E mail from Placeit by Envato)
Why it stood out: This digest accommodates helpful supplies for entrepreneurs to organize back-to-school promo campaigns. I just like the theme — every thing is targeted on one subject and straightforward to navigate. The blocks with bulletins are seen, and it’s instantly clear what might be inside.
Takeaway for entrepreneurs: Give attention to a transparent and cohesive theme to create a digest that’s straightforward to navigate and visually organized. Be sure that your content material blocks are distinct and simple, permitting readers to shortly perceive what every part provides and discover the data they want.
9. E mail from Stripo: Weekly weblog digest
Topic line: Missed our newest articles? Catch up now!
Sender: Stripo
(Supply: E mail from Stripo)
Why it stood out: The important thing characteristic of this digest is minimalism. There may be nothing superfluous in it. The e-mail construction is obvious and logical, and the recipient can instantly go to the weblog and browse all the brand new articles or learn brief bulletins and select a subject that pursuits them. As well as, the digest contains updates on TikTok and webinars on the YouTube channel, that are extremely handy for individuals who choose to observe relatively than learn.
Takeaway for entrepreneurs: Embrace minimalism in your electronic mail design, specializing in readability and logical move to information readers effortlessly by your content material. Embrace a mixture of codecs, like TikTok updates and YouTube webinars, to cater to numerous viewers preferences and hold your digest participating and versatile.
By the best way, the Stripo electronic mail marketer makes use of the good components editor performance to create bulletins and hyperlinks shortly. Sensible components permit you to add data to an electronic mail by copying a hyperlink, whereas all of the formatting of the block within the electronic mail stays unchanged.
10. E mail from Verify Level Software program: Webinar invites
Topic line: Upcoming Webinars to Construct Your Cyber Resilience
Sender: Verify Level Software program
(Supply: E mail from Verify Level Software program)
Why it stood out: This digest is extraordinarily handy. It collects webinar bulletins in a compact type, and what awaits there’s instantly clear. The mixture of colours and the general design of the e-mail correspond to the model colours and construct belief within the sender.
Takeaway for entrepreneurs: Prioritize comfort and readability in your digests by compactly organizing content material like webinar bulletins, making it straightforward for readers to grasp what’s on provide. Be sure that your design and shade scheme align together with your model id to bolster belief and recognition together with your viewers.
To make digest emails straightforward, you should use particular Stripo electronic mail digest templates.
Bonus: Slogans that caught my consideration
On this collection of Stripo decisions, I made a decision to incorporate slogans from electronic mail our bodies, with which firms motivated their readers to take motion, as a bonus as a substitute of topic traces. Right here they’re.
Slogan №1
Right here’s YogaDownload’s slogan, and I feel it’s common. Exchange the centered phrase with your individual, and use it in your campaigns to seize consideration.
(Supply: E mail from YogaDownload)
Slogan №2
Wish to encourage clients to purchase new garments, however in a refined means? Present them how they’ll thanks for compliments. Like this:
(Supply: E mail from Free Individuals)
Wrapping up
As we shut the e-book on summer season, these electronic mail examples remind us of the limitless creativity that may be packed right into a single marketing campaign. From vibrant visuals to intelligent messaging, these manufacturers discovered distinctive methods to seize the season’s essence and join with their audiences. Whether or not you’re planning your subsequent large promotion or searching for inspiration, let these summer season standouts information you. It’s your flip to convey that very same power and innovation to your upcoming campaigns. Blissful emailing!
Be artistic and enticing in your electronic mail campaigns with Stripo
