It’s solely August, and 2024 has already been busy with chief advertising and marketing officer (CMO) strikes.
In the beginning of the 12 months Hire the Runway, Bayer, T-Cell, Volkswagen and Heydude appointed new advertising and marketing leaders. The newest quarter has introduced extra change on the high for family advertisers too, together with Kraft Heinz and Kimberly Clark.
Past that, although, a brand new class of CMOs have entered the chat, tasked with innovating of their respective classes.
From reviving legacy manufacturers to rising gross sales in booming markets and serving to corporations gear up for rumored IPOs, all eyes will likely be on these trailblazers earlier than the 12 months closes.
