Amazon Advertisements right this moment unveiled new generative AI options aimed toward serving to advertisers create extra partaking video and picture content material.
- The instruments embody Video generator and stay picture capabilities, each at the moment in beta for choose U.S. advertisers.
Why we care. Time and price are large challenges with regards to creating good high quality video content material for campaigns. These AI-powered instruments tackle these key challenges.
By the numbers.
- 89% of customers wish to see extra movies from manufacturers in 2024, based on a Wyzowl research.
- Companies cite lack of time and price as the highest limitations to video advertising and marketing.
The way it works.
- Video generator creates customized video content material in minutes utilizing a single product picture.
- Dwell picture permits manufacturers to provide quick, animated marketing campaign pictures rapidly.
What they’re saying. “Video generator is one other significant innovation that leverages generative AI to encourage creativity and ship extra worth for each advertisers and buyers,” stated Jay Richman, VP of product and expertise for Amazon Advertisements.
Between the strains. These instruments are a part of Amazon’s rising suite of generative AI options much like how all different tech giants proceed to lean into extra AI options.
What’s subsequent. Amazon plans to refine these options primarily based on beta advertiser suggestions earlier than a wider launch.
New on Search Engine Land
Concerning the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (principally however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments via inspiring management each on company, consumer and advertising and marketing tech facet.
Outdoors enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell and host of weekly podcast PPCChat Roundup.
She can be a global speaker with a few of the levels she has introduced on being SMX (US), SMX (Munich), Pals of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna) and extra.
