Christmas advertisements for 2024 have been largely about entertaining audiences, however Apple has plunged into function with this advert for its newest AirPods, which have a listening to assist operate.
It’s a easy story that tugs on the heartstrings. The soundtrack begins off muffled to replicate Dad’s unhealthy listening to, however as soon as he will get some AirPods for Christmas he is ready to benefit from the love that’s throughout him.
The sturdy message suits with Apple’s ongoing function push in movies like Emmy-winning The Biggest and 2024 Paralympics movie The Relay. The US Meals and Drug Administration authorised Apple’s listening to assist characteristic (which additionally permits for an instantaneous at-home check by way of the app) solely a few months in the past.
Can Apple do the unthinkable and make listening to aids cool? They did no less than have the sense to solid an actor who is difficult of listening to within the movie.
The cynic may recommend that, at round £229 for a pair, it’s a extra reasonably priced Christmas current than different Apple units. But when the corporate is enhancing folks’s lives whereas doing good enterprise and making efficient advertisements, all credit score to them.
MAA inventive scale: 6.5
