The partnership integrates Onetag’s Good Curation platform with Audigent’s programmatic activation providing for larger media high quality throughout the advert ecosystem
London, UK: Main knowledge activation, curation and identification platform Audigent, right this moment broadcasts a worldwide integration with AI-powered curation platform Onetag, to mix real-time knowledge, insights, and AI-powered programmatic media curation capabilities.
Commercial
By integrating Onetag’s Good Curation expertise into its personal proprietary platform through Audigent’s Actual Time Knowledge API Service, Audigent’s shoppers will profit from fast entry to Onetag’s world premium writer provide, revolutionary site visitors shaping expertise and semantic knowledge to spice up marketing campaign efficiency.
Onetag will facilitate real-time viewers knowledge for Audigent’s PMP suite of merchandise together with SmartPMP, ContextualPMP and CognitivePMP by way of the usage of HadronID, Audigent’s market-leading cookieless viewers identification answer, enabling publishers to make their knowledge and stock out there for media patrons on their DSPs of selection.
As well as, Onetag will make Audigent’s knowledge, offers and segments out there to different curation companions for programmatic marketing campaign activation, facilitating larger media high quality placements throughout the broader ecosystem.
“We’re thrilled to proceed our world momentum with prime companions resembling Onetag. The adoption of an actual time knowledge API unlocks greatest in school programmatic capabilities for publishers, manufacturers and businesses,” Drew Stein, Founder and CEO, Audigent.
Filippo Gramigna, co-CEO at Onetag, commented: “This strategic partnership marks an thrilling time for programmatic curation as Audigent and Onetag mix real-time insights with AI-powered curation capabilities – and share these with different curation companions – to set a brand new commonplace for media high quality in programmatic activation. In an period the place monetisation more and more depends on privacy-safe, first-party knowledge, in addition to superior focusing on expertise pushed by sensible expertise, this built-in method is a win-win for everybody within the trade, from advertisers to publishers, and in the end, shoppers.”
Onetag Media Contact:
Maryum Sheikh, World Press Lead at The Digital Voice
[email protected]
About Audigent
Audigent is the main knowledge activation, curation and identification platform. Audigent’s pioneering knowledge platform unlocks the facility of privacy-safe, first occasion knowledge to maximise addressability and monetization of media at scale with out utilizing cookies. As one of many trade’s first knowledge curation platforms powered by its distinctive identification suite (Hadron ID™), Audigent is remodeling the programmatic panorama with its revolutionary SmartPMP™ and ContextualPMP™ merchandise, which use synthetic intelligence and machine studying to bundle and optimize consumer-safe knowledge with premium stock provide at scale. Offering worth and efficiency for the world’s largest manufacturers and world media businesses throughout 100,000+ campaigns every month, Audigent’s verified, opt-in knowledge drives monetization for premium writer and knowledge companions that embody: Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom and lots of others. For extra info please go to www.audigent.com.
About Onetag
Onetag Good Curation gives your co-pilot for higher media high quality and efficiency.
Our programmatic deal platform and AI-powered expertise ship simpler digital promoting for the open web, harnessing deeper placement degree intelligence to attain your online business outcomes. We feed each DSP with curated, excessive performing impressions from over 2,000 straight built-in publishers, utilizing real-time knowledge with out cookies. We filter out all of the wastage and optimize to ship solely excessive consideration and uncluttered stock, contextual relevance and engaged customers. For extra info, please go to www.onetag.com.
