WHY TRUST INFLUENCER MARKETING HUB?
Influencer Advertising and marketing Hub units itself aside from standard evaluate platforms by the involvement of Influencer Advertising and marketing specialists resembling Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and different notable business figures. This knowledgeable crew brings a profound understanding of the Influencer Advertising and marketing panorama, assessing instruments and platforms with an insider’s perspective on capabilities, expertise, and business acumen. In contrast to user-generated evaluate platforms, Influencer Advertising and marketing Hub’s evaluations are rooted in intensive firsthand expertise and direct interactions with the instruments and platforms in query. This ensures that the critiques are usually not solely reliable but in addition deeply knowledgeable. Excessive-caliber manufacturers like The Influencer Advertising and marketing Manufacturing facility, Ykone, and Imfluence bear rigorous month-to-month evaluations, highlighting the platform’s dedication to figuring out and showcasing top-tier options in Influencer Advertising and marketing and past.
Influencer Advertising and marketing Hub employs an expert-driven methodology to judge Influencer Advertising and marketing companies, guaranteeing that our suggestions are each dependable and complete. This method is designed to assist companies and people discover one of the best companies to satisfy their particular Influencer Advertising and marketing wants. Right here’s how we assess the varied companies like The Influencer Advertising and marketing Manufacturing facility, Ykone, and Imfluence:
Strategic Evaluation of Company Capabilities: We begin by analyzing every Influencer Advertising and marketing company’s core competencies, resembling web optimization, PPC, content material advertising and marketing, and social media technique. Our focus is on figuring out Influencer Advertising and marketing that not solely supply a variety of companies but in addition reveal distinctive ability in executing high-impact Influencer Advertising and marketing campaigns.
Oftentimes, traits emerge however lose their momentum quickly after. Nevertheless, one pattern has been steadily rising and evolving — influencer advertising and marketing. In accordance with our Influencer Advertising and marketing Benchmark Report, 45% of entrepreneurs count on influencer advertising and marketing finances will increase of greater than 30%.
Amongst all different elements of the world, the UAE is a market that has seen immense progress in influencer advertising and marketing, particularly in its capital metropolis, Abu Dhabi.
A YouGov survey discovered that 75% of UAE residents observe social media influencers, making the area ultimate for influencer advertising and marketing. Nevertheless, to achieve these influencers and handle your campaigns with them, it’s essential work with influencer advertising and marketing companies in Abu Dhabi.
These influencer advertising and marketing companies are outfitted with the personnel and experience that can assist you attain your audience by well-planned and executed campaigns. On this article, we’ve listed a few of the greatest influencer advertising and marketing companies in Abu Dhabi that can assist you select the fitting companion for your enterprise.
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influencer advertising and marketing companies abu dhabi
2024
The Influencer Advertising and marketing Manufacturing facility is one other world influencer advertising and marketing company that additionally operates in Abu Dhabi. In accordance with the company, it caters ‘‘to Abu Dhabi’s distinctive panorama” and manages all features of your campaigns, from selecting essentially the most appropriate influencers to monitoring the efficiency of their content material in real-time.
A few of the famend names which have benefitted from The Influencer Advertising and marketing Manufacturing facility’s companies are Greatest Purchase, Canon, Google, Neutrogena, and TikTok. With such a powerful roster, it’s simple to imagine within the company’s experience and success within the business.
Key Companies
The Influencer Advertising and marketing Manufacturing facility collaborates with the highest content material creators and influencers in Abu Dhabi throughout platforms like YouTube, Twitch, and Instagram. Because the company has an in-house proprietary algorithm, you’ll be able to count on that the influencer chosen on your marketing campaign is as per your audience and targets.
In addition to optimum influencer choice, The Influencer Advertising and marketing Manufacturing facility additionally gives its market experience. The company leverages its data of the influencer area and potential in Abu Dhabi to help shoppers in creating efficient campaigns that ship measurable outcomes.
Extra importantly, the company assists in platform adaptation. As your marketing campaign grows, it’s essential incorporate new channels and techniques, a feat that The Influencer Advertising and marketing Manufacturing facility handles with ease. The company can also be on prime of latest traits at main social media platforms and incorporates them into your campaigns. The video under is an instance of the company’s foresight into upcoming traits.
Statista reported that 71.8% of enterprise executives within the UAE say they use influencer advertising and marketing to spice up model affinity and belief, adopted by 69.2% who use it for telling model tales.
That’s precisely what The Influencer Advertising and marketing Manufacturing facility helps you obtain along with your campaigns by serving to you thru influencer choice, contract negotiation, marketing campaign execution, and reporting. Because the company is updated on its creator financial system and influencer forecasts, you’ll be able to count on to be forward of your competitors always.
The company additionally hosts a podcast known as The Affect Issue, the place it invitations influencers and business specialists to debate the newest influencer advertising and marketing traits and suggestions. Companies in Abu Dhabi can study so much from these episodes, such because the one the place content material creator Jesse Katches shares methods for impactful content material creation.
Why Select The Influencer Advertising and marketing Manufacturing facility
The Influencer Advertising and marketing Manufacturing facility claims that it’s the greatest influencer advertising and marketing company in Abu Dhabi as a result of it has collaborated with greater than 34,000 influencers globally. Plus, the company has achieved over $150 million in ROI for its shoppers and has led 1,000+ profitable campaigns.
In addition to such intensive expertise, The Influencer Advertising and marketing Manufacturing facility additionally excels in contract assurance. The company oversees all authorized features of influencer partnerships, guaranteeing that the whole lot is documented and executed easily. Its crew additionally gives hands-on oversight. Every consumer will get a crew member who oversees their marketing campaign from begin to end, aligning the marketing campaign steps with the consumer’s necessities.
Simply because The Influencer Advertising and marketing Manufacturing facility is world doesn’t imply you’ll be pressured to work with costly macro influencers. In a marketing campaign for ALG, a number one resort model administration group, the company engaged micro, macro, and mid-sized influencers to achieve all viewers segments. The resort model needed to advertise its choices to vacationers within the US by influencer advertising and marketing.
Strategic Strategy: To begin, The Influencer Advertising and marketing Manufacturing facility ensured that it coated all bases by discovering 81 influencers throughout TikTok, YouTube, and Instagram. Because the company needed to maximise engagement, it partnered with a mix of micro, medium-sized, and macro influencers.
Additional, it instructed every influencer to create content material particularly tailor-made for his or her viewers whereas introducing the consumer’s providing. The Influencer Advertising and marketing Manufacturing facility additionally offered key speaking factors to the creators and labored with them to make sure genuine model illustration.
The content material was distributed throughout YouTube, TikTok, and Instagram for optimum ROI. That’s precisely what occurred, with the marketing campaign getting 1.8+ million TikTok views and 570k Instagram views.
Ykone is among the many hottest influencer advertising and marketing companies in Abu Dhabi. Some would go so far as saying that it put Abu Dhabi on the map of the influencer advertising and marketing world.
Ykone’s crew consists of specialists specializing in several features of influencer advertising and marketing, together with social media campaigns, content material creation, and occasion group. The company gives influencer advertising and marketing companies to manufacturers in a variety of industries and verticals, together with luxurious, life-style, meals, trend, journey, and sweetness.
Based in 2008, Ykone is a world influencer advertising and marketing company with a presence in main cities world wide, together with Abu Dhabi. It has 16 officers world wide to make sure that its influencer campaigns are rooted in native cultures.
Key Companies
Ykone’s influencer advertising and marketing companies start with influencer identification and go on to experiential occasions and extra. The company has labored for names like Chopard and Gucci, making it a dependable choice for manufacturers that may’t afford a mishap. In 2024, the company additionally took to the Pageant de Cannes to have fun a collaboration between its consumer, Expertise Abu Dhabi, and Vilebrequin, a swimwear model.
With its proprietary influencer advertising and marketing platform, Ykone can shortly establish area of interest and genuine influencers on your model throughout YouTube, TikTok, and Instagram. Additional, the company’s crew negotiates one of the best offers and manages influencer funds in your behalf, making the method hassle-free for you.
In case there’s a brand new pattern or algorithm change in the course of the course of your marketing campaign, Ykone’s crew will instantly tweak your technique to make sure that you get most attain.
Since Ykone has an workplace in Abu Dhabi, you’ll be able to meet the crew bodily and focus on your influencer advertising and marketing wants. The company additionally organizes occasions and partnerships in several cities to carry influencers and types collectively for a extra intimate connection. For instance, Ykone collaborated with a Japanese influencer to advertise the Michelin Star eating places she ate at throughout her go to.
Why Select Ykone
The principle cause for choosing Ykone is the company’s final dedication to a marketing campaign. You may all the time count on them to go the additional mile to make your marketing campaign a hit. Probably one of the best instance of this within the UAE area is Ykone’s marketing campaign for NBA x Go to Abu Dhabi to advertise tourism in Abu Dhabi.
Strategic Strategy: The company used NBA gamers as influencers to cater to NBA followers, urging them to come back to Abu Dhabi for tourism. Ykone created a collection of AI-rendered eventualities which can be much like Abu Dhabi’s landscapes and backgrounds. These photographs had been used as backgrounds for footage of NBA gamers, creating a visible connection between the town and the gamers.
By utilizing NBA gamers, the company created content material that resonated with the US viewers and drove curiosity in visiting Abu Dhabi. This strategic method successfully blended the model message with the pursuits of the audience, leading to a profitable marketing campaign.
In the same marketing campaign for the town of Qatar, Ykone partnered with 14 European influencers and created customized itineraries for them to incorporate all of the must-visit vacationer spots, eating places, and actions. The influencers then posted their content material from the journey on Instagram and TikTok, elevating Qatar’s optimistic picture amongst their followers.
Strategic Strategy: The company created a customized journey plan for every influencer in order that they may carry consideration to completely different points of interest of the town, catering to a various viewers. Ykone’s technique not solely highlighted Qatar’s vacationer points of interest but in addition showcased its cultural variety and culinary choices. In doing so, the company ensured that the content material appealed to a variety of individuals and generated curiosity in visiting Qatar.
In each these campaigns, Ykone’s creativity and a spotlight to element had been evident. The tip outcomes had the extent of sleekness and class one can solely count on from an company that has been within the business for over a decade.
Imfluence is a UAE-based influencer advertising and marketing and social media company that makes use of a visionary method and data-driven methods to assist its shoppers of their brand-building and digital advertising and marketing endeavors.
The company prides itself on its skill to leverage the newest traits and applied sciences in influencer advertising and marketing whereas pushing boundaries and galvanizing change.
Key Companies
Imfluence’s influencer advertising and marketing choices embody influencer identification and choice in Abu Dhabi. That’s the place all of it begins. For manufacturers within the area or worldwide manufacturers planning to increase their attain, Imfluence acts as an area bridge to the influencer neighborhood in Abu Dhabi.
The company’s crew has robust relationships with prime influencers within the metropolis and will help manufacturers join with the fitting influencers to realize their desired outcomes. Imfluence additionally gives marketing campaign administration companies, from conceptualization to execution.
A very good instance of that is the marketing campaign Imfluence ran for Dubai Media. Though well-known within the western world, Shark Tank isn’t as well-liked within the Center East. So, when Dubai Media needed to carry it to the UAE, they labored with Imfluence to create hype across the present in order that viewers would give it a heat welcome when it aired.
Strategic Strategy: Imfluence labored with two native influencers to achieve an viewers of 96k. The company used native influencers as touchpoints in order that the content material can be extra relatable to the audience. These influencers additionally used Arabic of their posts and captions to create a way of cultural connection.
The company additionally instructed the influencers to lift consciousness in regards to the financial alternatives that Shark Tank may carry to the area. This manner, the viewers may see the present not simply as leisure but in addition as a possible enterprise alternative.
With an engagement fee of two.15% and 90k views, the marketing campaign was fairly a hit. Shark Tank’s viewership within the UAE elevated considerably throughout this course, too.
For shoppers that want a little bit extra, Imfluence additionally gives content material creation companies. For instance, you may get in contact with the company to create video, images, and different content material supplies on your influencer marketing campaign. If you wish to take a DIY method, you are able to do that with the company’s useful suggestions, too.
Why Select Imfluence
What we discovered to be most notable about Imfluence is that the company has shut ties with native influencers. Actually, you’d discover how the company usually makes use of the identical influencers of their campaigns due to how profitable their collaborations are.
One other spotlight of Imfluence is the company’s use of some appropriate influencers somewhat than a lot of random ones, hoping to hit the goal. For instance, when making a marketing campaign for Aldar to interact retail traders, Imfluence solely labored with one influencer.
Strategic Strategy: Imfluence didn’t wish to overwhelm the viewers with a number of influencers selling Aldar. As an alternative, they strategically selected one influencer who would have a robust influence on the goal demographic and create a significant reference to the model. Since there was just one influencer, the range needed to come from the content material. For that, Imfluence centered on dynamic video content material that was visually interesting and confirmed the model’s distinctive promoting factors.
Utilizing dynamic movies and well-exposed model messaging, Imfluence was in a position to attain 869k individuals with only a single creator. The marketing campaign acquired 812k views and had an engagement fee of two.95%.
Grynow is a number one influencer advertising and marketing company in Abu Dhabi and the remainder of the UAE. It has a robust presence within the Gulf Cooperation Council (GCC) area and connects manufacturers in these areas with verified mega, macro, micro, and nano influencers. With shoppers like Gillette, Puma, Casio, and Meta, there’s little doubt that Grynow has made a reputation for itself within the influencer advertising and marketing business.
Key Companies
At Grynow, the company’s first step is to establish your advertising and marketing objective. Whether or not you’re an organization primarily based in Abu Dhabi otherwise you wish to have interaction the native viewers on your world model, Grynow will first perceive what you wish to obtain with influencer content material.
The company will then go on to pick out influencers for you within the GCC or MENA area, relying on the expanse you wish to cowl. Influencer choice is adopted by the creation of an influencer advertising and marketing technique.
Throughout this step, the company will create a customized method for every influencer to make sure they align along with your model voice and messaging. In any case, the objective is not only to achieve a big viewers but in addition to take care of authenticity. For instance, when Pampers needed to advertise their new premium care diaper within the UAE, they reached out to Grynow.
Strategic Strategy: Grynow didn’t merely work with the most well-liked creators. As an alternative, the company hand-picked 10 macro mother influencers for the reason that product was focused in direction of moms. Within the western a part of the world, the main target could have been on each mother and father, however within the GCC area, child-rearing and family duties are primarily dealt with by girls.
Grynow additionally created a hashtag (# SoftAsMother’sTouch) for the marketing campaign to make it extra relatable for moms. All influencers had been directed to conduct a leakage check of their content material since that’s what the corporate needed to focus on.
With such precision, the marketing campaign needed to be a hit, reaching 7.8 million views with simply 20 movies.
In addition to marketing campaign implementation, Grynow additionally gives reporting and analytics. You’ll all the time be within the loop, because of weekly stories and insights that measure marketing campaign efficiency and supply beneficial data for future choices.
Why Select Grynow
We’ve already touched on fairly a couple of explanation why Grynow is a best choice for influencer advertising and marketing within the GCC and MENA areas, however let’s break it down additional. First, Grynow has intensive native experience, maintaining the native cultures and values in thoughts when crafting campaigns. Extra importantly, the company retains up with new options launched in social media platforms in order that it could possibly use them in your campaigns.
Strategic Strategy: Grynow directed the influencers to create problem movies for his or her family and friends, asking them to guess the flavour. Nevertheless, every influencer was free to decide on the best way they introduced the problem, be it by humor or creativity. By doing so, the company was in a position to make the content material come throughout as one thing the influencer would naturally share with their followers, somewhat than a pressured commercial. With only one video per influencer, the one-month marketing campaign garnered 2.5 million views for KitKat.
Digital Farm is a two-in-one influencer advertising and marketing company in Abu Dhabi, appearing as an influencer market for manufacturers and a platform the place influencers can get in contact with companies for collaborations.
The company drives conversions, enhances engagement, dives into storytelling, and will increase model consciousness for its shoppers by social media influencers. With a give attention to the UAE and the broader MENA area, Digital Farm pairs manufacturers with essentially the most appropriate influencers. On the identical time, it shares content material creation recommendations on social media to encourage each influencers and types.
Key Companies
Digital Farm’s influencer advertising and marketing companies are usually not very completely different from these of different companies. From influencer identification and outreach to content material creation, marketing campaign administration, and reporting, the company does all of it.
Nevertheless, what units Digital Farm aside is its distinctive method to influencer advertising and marketing. As an alternative of simply specializing in followers and likes, the company appears for influencers who’ve a real reference to their viewers and might authentically promote a model’s message.
Digital Farm additionally gives further companies resembling influencer occasion administration and influencer PR. Since Abu Dhabi is the hub of many main occasions, it is smart for manufacturers to make use of influencer occasion administration companies of their campaigns. A very good instance is the occasion protection of the Abu Dhabi Worldwide Ebook Honest 2024 by the company.
Digital Farm’s occasion administration companies assist manufacturers in each features by creating buzz round an occasion and managing the influencer neighborhood on the identical time. For instance, the company coated the Make-A-Want Run at Yas Bay Waterfront in UAE. In addition to elevating consciousness in regards to the occasion, the company additionally created content material for the consumer.
Why Select Digital Farm
One of many essential causes for working with Digital Farm is a high-touch account service, which options detailed reporting of your marketing campaign. You can too visualize your KPI achievements on this dashboard.
Moreover, the company gives bilingual account administration. Whereas Arabic is the official language within the UAE, English is broadly spoken and understood. With bilingual account administration, manufacturers can attain out to each Arabic and English-speaking audiences by influencers.
Even higher, Digital Farm hosts a Media Camp yearly through which the company’s specialists information new creators on strategies and traits to include of their content material. So, it’s doubtless that the influencers you’re employed with by Digital Farm will likely be mentored by one of the best within the business, guaranteeing top-quality content material on your campaigns.
One other side that units Digital Farm aside is that no marketing campaign is just too large for the company. Amongst Digital Farm’s feats is the success of the Abu Dhabi Grand Prix 2022, one of many greatest occasions within the UAE. YaSalam, a post-race live performance organizer, reached out to Digital Farm to advertise its live shows following the 2022 Abu Dhabi Grand Prix.
Strategic Strategy: The company collaborated with an influencer to skyrocket the occasion’s hype and attain by concentrating on concert-goers and race lovers. Their thought was that since these individuals are already thinking about out of doors occasions, they might be thinking about shopping for tickets for the Grand Prix and the accompanying live performance. Additionally, the chosen influencer was somebody who already used to publish about Components One, which helped the content material come throughout as extra genuine and real somewhat than salesy.
As a result of this strategic influencer identification, the marketing campaign noticed a rise of 158% in impressions and 117% in engagement.
Why Ought to You Work With Influencer Advertising and marketing Businesses in Abu Dhabi?
Previously few years, the UAE has reworked its beforehand oil-reliant financial system right into a hub for entrepreneurship and innovation. The nation’s fast growth has additionally led to an increase in social media utilization, with 10.73 million individuals within the area utilizing social media.
Furthermore, the nation has seen large financial progress in recent times. The spike has come within the wake of an increasing enterprise panorama supported by governmental insurance policies, a positive enterprise local weather, and a various inhabitants.
In accordance with the Abu Dhabi Division of Financial Improvement, the variety of energetic enterprise licenses elevated by 11% between 2022 and 2023. The enlargement resulted in 8.6% non-oil progress within the nation.
As evident, Abu Dhabi appears to be the hub for companies. However with extra companies comes fiercer competitors, making it difficult to achieve your audience and stand out from the gang.
Influencer advertising and marketing may be the medium by which you’ll be able to create a spot for your self in Abu Dhabi. Actually, in a survey, virtually 77% of enterprise executives in UAE mentioned that they take into account influencer advertising and marketing a prime precedence for his or her model. Since all of your opponents are on the bandwagon, try to be aboard, too.
Luckily, a plethora of influencer advertising and marketing companies have emerged in Abu Dhabi, making your job simpler. In addition to model publicity, you’ll be able to work with influencer advertising and marketing companies in Abu Dhabi to:
- Broaden Your Attain: If you happen to’re presently working within the UAE market, you’ll be able to increase your attain to Abu Dhabi with influencer advertising and marketing companies. Equally, manufacturers in different nations may faucet into the Abu Dhabi market by collaborating with native influencers by these companies.
- Introduce New Merchandise: Companies can use influencer advertising and marketing companies in Abu Dhabi to launch new services or products. The influencers assist generate curiosity within the product, leading to increased gross sales.
- Popularize Occasions: Abu Dhabi has a year-round calendar of occasions, together with live shows, festivals, non secular occasions, and exhibitions. Manufacturers who wish to present their merchandise at conferences and related occasions in Abu Dhabi can use influencer advertising and marketing companies to advertise their participation.
A superb instance of influencer use within the UAE is Imfluence’s marketing campaign for the Sharjah Entrepreneurship Pageant. The company partnered with an area influencer, Ahmed AlMarzooqi, to reasonable the session with H.E. Mohamed Al Abbar, one of the crucial profitable entrepreneurs on the planet.
Because the marketing campaign was social-first somewhat than event-first and was popularized by AlMarzooqi, the session went viral. In simply three days, the 2 content material items round it acquired 18,500,000 views. The engagement fee of 4.02% was additionally fairly spectacular for an occasion video.
The way to Select an Influencer Advertising and marketing Company in Abu Dhabi?
We have made an inventory of the highest components it’s best to take into account when choosing an influencer advertising and marketing company in Abu Dhabi:
- Service Choice: Influencer advertising and marketing itself is an unique service. However you could want a little bit extra, like UGC creation, social media dealing with, occasion activation, and even content material creation. Be sure that the company has all of the companies you want. Digital Farm is one such company, providing social media advertising and marketing, web optimization, artistic and branding, content material manufacturing, web site growth, and influencer administration.
- Experience: After all, you wish to work with an company that is aware of influencer advertising and marketing in and out. It is even higher if the company has labored with manufacturers in Abu Dhabi or the UAE.
- Location: Does the company have an workplace in Abu Dhabi, or does it function solely remotely? Working with a regionally current company could be higher for manufacturers that worth bodily presence and face-to-face conferences.
- Business Expertise: Go for an company that has experience in your business — bonus factors if yow will discover case research or campaigns they’ve accomplished for different manufacturers in your business.
- Pricing: Because the pricing relies on the marketing campaign scope and aims, it is all the time greatest to get a couple of quotes from completely different companies to check.
- Influencer Community: If you happen to’re an organization from exterior of Abu Dhabi desirous to faucet into the native market, you will not be aware of many native influencers. So, you will have to make sure your companion company has a good community to cater to your wants.
- Reporting: We suggest choosing an company that gives regular reporting. If you happen to get a separate consumer portal, that is even higher.
Conclusion
Abu Dhabi is brimming with enterprise alternatives now that the UAE is positioning itself as a tourism and enterprise hub of the area. With influencer advertising and marketing gaining traction within the nation, partnering with an area company can provide your model the enhance it wants to face out on this aggressive market.
The companies we have mentioned above are specialists within the business and have distinguished success tales to show their claims. We have talked about a few of these case research with the intention to have an thought of what they’re able to.
Lastly, we have mentioned some components for you to bear in mind when scouring for an influencer company in Abu Dhabi. Typically, even one of the best company within the nation is not the fitting one for you. So, it is crucial that you just maintain your necessities and viewers in thoughts when basing your choices on these components.
Ceaselessly Requested Questions
How a lot do influencer advertising and marketing companies cost in Abu Dhabi?
Identical to some other nation, the fees differ primarily based on numerous components, just like the period and scope of the marketing campaign. The variety of companies you want and the variety of influencers you wish to work with may also have an effect on costs. On common, you’ll be able to count on to pay between AED 5,000 to AED 15,000 per thirty days. It is best to get a package deal personalized in line with your wants.
Do influencer advertising and marketing companies in Abu Dhabi present bilingual companies?
Most companies in Abu Dhabi cater to each English and Arabic-speaking shoppers. Some additionally supply companies in different languages, relying on their experience and crew composition.
Why is Abu Dhabi a popular vacation spot for influencer advertising and marketing?
Abu Dhabi gives a singular mix of contemporary and conventional tradition. So, influencers from numerous niches can thrive within the nation. Plus, the presence of high-end occasions, luxurious manufacturers, booming enterprise scenes, and prosperous life make it a chief location for influencer collaborations.
Is it attainable to work remotely with an Abu Dhabi influencer advertising and marketing company?
Many companies in Abu Dhabi supply distant companies, particularly for worldwide shoppers. If you happen to plan to go this route, ask the company about their communication schedule and course of to make sure you’re snug with how they function.