Many entrepreneurs and frontline salespeople are turning to real-time intent information as a aggressive edge of their pursuit of robust leads and motivated consumers.
Having a complicated vary of intent information out there from a single supply of fact could be a highly effective benefit. That’s why ZoomInfo is delighted to announce that TrustRadius, a number one software program purchaser intelligence platform, is now absolutely built-in into ZoomInfo Gross sales.
ZoomInfo and TrustRadius: Connecting Intent to People
Intent information is turning into more and more vital to frontline GTM groups as a result of it’s one of many strongest doable indicators {that a} prospect is able to purchase now.
ZoomInfo’s TrustRadius integration affords entrepreneurs and salespeople correct, real-time downstream intent information matched to the distinctive B2B firm profiles in ZoomInfo Gross sales.
By accessing TrustRadius intent information inside ZoomInfo Gross sales, entrepreneurs and frontline salespeople can see exactly which pages prospects and current prospects are viewing, cross-referenced along with your CRM information.
For instance, prospects viewing pricing or product TrustRadius pages are more likely to be robust leads, whereas current prospects viewing these pages could point out potential churn threat. Distinguishing between the 2 permits reps to proactively prioritize at-risk accounts in addition to new alternatives. This exercise can then be mapped to particular people in your CRM, permitting focused outreach at crucial moments, all inside ZoomInfo.
Higher Information, Smarter Campaigns, Extra Efficient Outreach
ZoomInfo prospects are already discovering methods to leverage TrustRadius information of their campaigns.
Entrepreneurs can create focused, bottom-of-the-funnel campaigns targeted on accounts trying up their model on TrustRadius. Salespeople hoping to have interaction with accounts which can be actively researching particular options and evaluating corporations on TrustRadius can now achieve this instantly inside ZoomInfo Gross sales.
Frontline groups may also discover accounts and contacts by Purchaser Intent sign sort, permitting customers to determine particular decision-makers at accounts which have demonstrated intent on TrustRadius primarily based on competitor views, profile visits, advert placements, and extra.
“Earlier than the TrustRadius integration existed in ZoomInfo, our staff pulled TrustRadius information and manually hunted down contacts for corporations exhibiting curiosity in our merchandise,” says Sinehan Kerman, senior director of world income operations at Treasury Intelligence Options. “Now, I can arrange saved searches to eradicate this handbook work, permitting our staff to spend extra time with prospects and prospects.”
Focus your effort and time on the accounts which can be almost certainly to transform, and create goal lists of prospects researching your rivals’ merchandise or your class on TrustRadius. Request a demo to see how ZoomInfo may help you unlock better insights, have interaction prospects extra successfully, and win quicker.
Study extra concerning the TrustRadius integration within the ZoomInfo Market.
