One other huge UK artistic account swap this week following Direct Line’s abandoning of Saatchi & Saatchi and Home 337. B&Q is leaving Unusual Artistic Studio after 5 years to sail into the (presumably) calmer waters at Leo Burnett.
B&Q advertising and marketing director Tom Hampson says: “As we plan for 2025, we’re trying ahead to inspiring the UK to tackle, and discover the enjoyable, of their dwelling enhancements. Leo Burnett has demonstrated their potential to take this to the subsequent degree and create work that prospects actually join with.
“Our work with Unusual has been exceptionally robust, each creatively and successfully, and I’d wish to thank the entire workforce for all their onerous work during the last 5 years. They’ve been an excellent accomplice and we’ve each agreed that now could be the suitable time for us to half methods amicably.”
As you do. Leo has turn out to be the final word secure pair of palms in UK promoting, including huge accounts just like the Nationwide Lottery and Morrisons.