Brands That Work with Micro Influencers: Top 15 Picks

Whereas there are many bigger influencers who’ve damaged their manner into the market and demonstrated the worth of influencer advertising, fewer folks speak about micro-influencer advertising, and the way micro-influencers have the power to attract in really engaged audiences. The strategy used to handle these influencers is usually completely different from the strategy used to handle large-scale influencers, however their worth is not any much less current.

As you navigate your personal partnerships, be sure that to position a selected emphasis in your measurement as a micro – influencer; that’s the place your worth really shines. I’ve put collectively a information to reaching out, and the businesses greatest suited to work with micro-influencers, that can assist you develop one of the best micro-influencer collaborations to your wants, and to assist perceive how greatest to speak with social media and influencer advertising managers as you search out these partnerships.  

Understanding the Function of Micro Influencers

Micro influencers are influencers with a smaller following than would possibly usually be thought of for advertising functions. Micro-influencers possess the identical fundamental traits as bigger influencers–specifically, a target market who belief your opinion, and a few sphere of affect–however have a a lot smaller viewers, starting from 10,000 to 100,000 followers. As a result of that is nonetheless thought of a smaller viewers, engagement charges are sometimes greater, as you might be higher outfitted to work together along with your viewers throughout micro-influencer collaborations–a key truth to deliver earlier than any social media supervisor with whom you are attempting to collaborate. 

Understanding methods to strategy social media managers and model professionals as a micro-influencer is vital, as a result of many might not be well-versed within the vital variations between influencer sizes. Many might assume that advertising efforts are greatest spent on bigger influencers and fail to offer functions from influencers with smaller audiences the eye they rightly deserve.

There are numerous completely different professionals to partnering with content material creators who fall inside the parameters of a micro influencer, however maybe essentially the most vital is the extent of engagement you’ll be able to anticipate to see from potential prospects. Smaller audiences additionally usually imply a extra localized or particular viewers. The sort of centered viewers might be extra simply or successfully reached. Not but thought of celebrities or prepared to finish outlandish acts, micro influencers are often recognized for producing high-quality content material and success on influencer advertising platforms. 

Micro influencers are additionally often cheaper to have interaction. This efficiently demonstrates the worth of using micro influencers, as you see greater engagement whereas spending much less. Dunkin Donuts, Disney, and Sephora are all examples of manufacturers who’ve efficiently used micro influencers–nice information for you and your personal advertising efforts as you progress ahead in your influencer profession! 

Advantages of Micro Influencers Proactively Reaching Out to Manufacturers

Though it’s actually attainable to easily make your self recognized on an influencer market, being proactive is a more practical use of time and can get your personal advertising efforts additional. When influencers attain out to manufacturers to inquire after ambassador packages or partnerships, it opens the door for extra focused alternatives and might create a spike in user-generated content material.

Micro influencers reaching out can enhance a model’s visibility and the variety of alternatives they must construct long-term relationships with different influencers like your self, additional increasing your relationships in influencer marketplaces. By reaching out to an organization instantly, to develop user-generated content material and talk about content material technique, you’ll be able to foster private connections and enhance the chance of seeing improved visibility ranges and alternatives. 

As a micro influencer, you can even achieve entry to unique model occasions and merchandise, together with journey alternatives and up-and-coming merchandise. Over time, as you proceed to achieve out to manufacturers, micro influencer advertising campaigns can result in establishing knowledgeable popularity inside your given business. 

Researching Potential Model Companions

Now that I’ve demonstrated the why of all of it, let’s speak in regards to the how. Growing influencer advertising campaigns with a model isn’t a speedy activity, so ensure you do your analysis and make connections with manufacturers which have a powerful ambassador program or influencer program, and whose influencer advertising platforms greatest align with your personal most popular platforms. Social media platforms are among the many greatest locations to analysis; a social media platform, in any case, goes to point out essentially the most readily identifiable insights right into a model’s efficiency, content material technique, and typical influencer partnerships. 

As you establish which manufacturers it is best to align your self with, be sure that your area of interest and viewers are aligned. Somebody who focuses fully on well being and wellness, as an illustration, actually has no place reaching out to vogue manufacturers, simply as somebody centered solely on vogue is unlikely to do effectively partnering with a wellness model. Know your strengths and viewers, and play them up each time attainable. 

As you proceed your analysis on social media platforms, ensure you analyze the model’s collaboration historical past and commonplace influencer engagement. Manufacturers might not clearly determine which sources of high-quality content material are their very own and that are the results of influencer advertising campaigns, however you’ll be able to nonetheless use social media platforms to intently take a look at any ambassador packages or influencer campaigns they might have going, to get a really feel for what chances are you’ll be developing in opposition to in your partnership. 

For example to manufacturers that you’re able to creating high-quality content material and are a very good candidate for a micro – influencer collaboration, you want an influencer media equipment, or a group of important components. These components embrace (however should not essentially restricted to) your influencer bio, any stats you need to current, and any earlier collaborations you’ve got been part of up to now. 

After getting compiled the weather of your equipment, ensure you take the time to design a media equipment that’s visually interesting. Mega influencers might be able to get away with the naked bones, however do not forget that even macro influencers have extra expertise below their belt, and an extended listing of manufacturers with whom they’ve labored. Which means that it’s essential to focus clearly in your presentation and develop a equipment that makes use of templates from Adobe Specific or an identical program. Through the use of these templates, you’ll be able to plug in your data and keep knowledgeable and clear-cut design. 

Though all of that is true, you additionally want to spotlight why you might be set aside. Establish why your genuine content material goes to be useful for the model to whom you might be reaching out, and why you might be uniquely match for that partnership. To perform this, you’ll be able to spotlight your ardour for the model or area of interest, your followers’ ardour and pleasure, and even the standard of your followers and engagement charges. 

One instance is beneath, to reveal the fundamentals of an influencer media equipment. You’ll discover that stats, a bio, purpose, and former collaborations are all clearly recognized. Some kits will even embrace worth sheets, whereas others choose to go away these numbers as much as an lively collaboration. 

Take word: when you have earlier expertise working with manufacturers, it’s important to spotlight your micro-influencer collaborations. A model or firm is much extra prone to really take into account your perspective and concepts if they’ll observe your work actively with a particular listing of manufacturers. Remember to listing any manufacturers you’ve got labored with up to now, and present how these had been profitable.  

Crafting the Good Outreach E-mail

From journey influencers to magnificence influencers, your preliminary outreach e mail is the lifeblood of micro-influencer collaborations, as a result of it’s the supply of genuine connection between you and the model, and is your first introduction to a model or firm. The important thing parts of an efficient and compelling outreach e mail embrace your introduction, your worth proposition, and your name to motion. 

The primary, your introduction, consists of two vital components: your introduction to a particular individual inside the model and your introduction to your self and your work. If you attain out to a model, you will need to attain out to a particular particular person each time attainable, somewhat than a generic “to whom it might concern.” Your introduction to your self and your work ought to focus in your area of interest, your passions, and why you might be reaching out. 

Your worth proposition goes to incorporate your clarification of why you’re a good match for the model. In case you are reaching out to debate a partnership for magnificence merchandise, as an illustration, you’ll be able to spotlight your use of sure merchandise from the model, your follower rely inside the area of interest, and any advertising efforts you’ve got accomplished beforehand close to the model in query to reveal why you’re a nice match for a collaboration. 

Reaching out requires some quantity of content material technique stepping into; somewhat than stepping into blind and hoping to satisfy an current want, it’s best to come back to a model with your personal particular collaboration concepts, and an illustration of why you’d be one of the best influencer within the huge influencer market to hold out that concept. 

Embrace fundamental examples of any previous profitable collaborations you’ve got loved, as these are an important indicator of your success and your skill to efficiently associate with manufacturers just like the one to whom you might be reaching out. You do not need to enter nice element, however you’ll be able to supply a normal overview of your partnerships. 

Lastly, embrace a name to motion and the following steps the model can take with a purpose to develop a partnership with you. Keep in mind that manufacturers obtain functions from influencers frequently, so if you’re wanting to be a magnet for a social media supervisor or model supervisor, supply one thing actionable to conclude your e mail. 

Showcasing Your Love for Their Product

When you would possibly be capable of get contacted by means of your outreach, enjoying the lengthy recreation may also be helpful. What I imply by that is by exhibiting your love for the model that you just need to collaborate with and posting content material that includes their merchandise. Manufacturers are more and more in search of micro-influencers and content material creators who’re genuine prospects, so exhibiting up of their hashtag feed with a vibe they’re in search of can get you on their radar shortly.

Be sure you do your analysis on which branded hashtags every model is at present selling and just be sure you use these when posting your content material. Go forward and tag the model as effectively to ensure it will get seen.

Doing this earlier than you attain out to manufacturers could make your outreach all of the extra profitable as a result of now you’ll be able to level to precise content material that you’ve created and the way it resonates along with your viewers.

High 15 Manufacturers Actively Looking for Micro Influencers

From magnificence manufacturers to way of life and wellness manufacturers, there are numerous corporations who’re actively in search of methods to develop profitable micro-influencer collaborations. That can assist you in your search, I’ve pulled collectively 15 manufacturers who associate effectively with micro – influencers, with a purpose to assist enhance your engagement charges and theirs, and develop long-term relationships. 

1. Daniel Wellington

Daniel Wellington is a watch firm that focuses on watches and accessors. The model usually collaborates with vogue influencers, and fortunately makes use of magnificence micro-influencers to advertise their merchandise and encourage viewers engagement and gross sales. Daniel Wellington doesn’t solely work inside the vogue sphere; as a substitute, it has a bigger viewers that may additionally embrace way of life influencers. 

One instance of Daniel Wellington’s expansive advertising technique comes within the type of a partnership with an artist. The artist partnered with the model to create artwork round a watch, which allowed the model to focus on completely different viewers demographics with out sacrificing content material high quality or shedding path. Daniel Wellington’s World Ambassador Neighborhood is an inclusive program that requires little greater than a real love of Daniel Wellington merchandise and a public social media web page. The appliance is an easy one discovered within the Daniel Wellington app, and requires solely 3 days of processing. 

2. FabFitFun

FabFitFun is a subscription field model that tries to set itself other than its friends by advantage of its choices, however that additionally units itself aside for using micro – influencers. One report reveals that the model operates with 500-750 micro – influencers frequently, and focuses on viewers segments inside the way of life and wellness spheres. 

FabFitFun encourages some particular content material of their social media posts, with a give attention to video, however influencers can do unboxing movies, publish photos of field contents, and extra, so long as the content material receives significant engagement. Through the use of micro – influencers, FabFitFun is ready to forge real connections with its goal market and encourage loyalty.

One instance of FabFitFun’s collaboration with micro – influencers comes within the type of its partnership with kkeeaattoonn. Within the first 18 hours of the publish, the publish obtained 7,000 likes, demonstrating the potential of influencer advertising campaigns with micro – influencers.  FabFitFun influencer partnerships are developed on an ongoing foundation, based on what you’ll be able to deliver to the desk and what you would possibly anticipate from the partnership. For extra data, attain out to FabFitFun right here: FabFitFun’s Influencer Contact E-mail Handle.

3. HelloFresh

From weblog posts to devoted social media posts, HelloFresh is a typical title on the influencer scene. The model is a meal equipment supply service, and most often companions with meals and way of life influencers. HelloFresh is usually pleased to increase artistic freedom to its collaborators, and many individuals work their use of HelloFresh into seemingly unrelated posts. These typically make use of genuine voices to reveal the worth of the service in commonplace, on a regular basis lives. 

HelloFresh has been recognized to make use of nano- and micro-influencer campaigns, in addition to influencers with thousands and thousands of followers. HelloFresh social media campaigns give attention to ease of use and comfort, with out sacrificing well being. That is seen in a single case examine HelloFresh and its marketing campaign involving 15 completely different micro – influencers. The marketing campaign efficiently confirmed a bump in impressions of 274%. 

Like FabFitFun, the HelloFresh influencer program isn’t a one-off program with set charges. As an alternative, influencers are inspired to achieve out to the corporate instantly by means of their HelloFresh Influencer Collaboration Request Type to element your follower rely, your social handles, and the way you would possibly contribute to their advertising campaigns. 

4. Lululemon

Lululemon is an athletic attire and equipment model, whose major merchandise are promoted by means of partnerships with health and way of life influencers. Lululemon varies in the way in which that it approaches social posts with influencers; some supply a product code to offer followers with product reductions and a reduce of the ensuing purchases, whereas others supply upfront pay. 

Lululemon has lengthy leveraged micro – influencers for efficient product seeding. The model makes use of micro – influencers as their major type of influencer advertising, and this strategy has introduced in over 86 million {dollars} from their influencer campaigns, which incorporates their #TheSweatLife marketing campaign. 

Lululemon’s Creator Community is the portion of their influencer advertising program that focuses on contact creators on social media, somewhat than bloggers and individuals who write long-form articles. The first technique of incomes comes by means of purchases made by way of your distinctive hyperlink. 

5. Sephora

Sephora is a magnificence and cosmetics retailer that’s usually well-known and well-respected. The model normally works with magnificence and make-up influencers, and influencer advertising campaigns partnering with Sephora revolve round a particular area of interest viewers. 

Sephora has launched quite a few micro – influencer collaborations, however one particularly that loved success relating to engagement charges and ROI was Sephora’s #beautyuncomplicated marketing campaign. The model has reported seeing a 1013% enhance in ROI following each micro – and macro – influencing campaigns.  The first technique to earn by means of a Sephora partnership is affiliate hyperlinks. Influencers are given distinctive hyperlinks, and people hyperlinks can then be used to attach again to your account and ship commissions. 

Additional Studying: Micro vs Macro Influencers: Which to Collab With?

6. Airbnb

Airbnb is probably the best-known non-public internet hosting web site that enables folks to trip in a room, a portion of a house, or a house whereas touring. This specific type of journey grew to become well-liked amongst folks trying to each lower your expenses, benefit from the comforts of residence, and expertise a extra immersive expertise within the native way of life of a given place. 

Airbnb provides a place of “Superhost ambassador” to current superhosts (i.e. individuals who lease out by means of Airbnb) who need to take a mentorship function by means of Airbnb and assist deliver extra folks onto the platform. This may be significantly helpful for way of life and journey influencers. 

The Superhost Ambassador program might be helpful for micro – influencers, as it’s much less about your follower rely, and extra about your skill to keep up a constant internet hosting expertise. 

7. Knix

Knix was the primary leakproof underwear model available on the market, designed for consolation and ease throughout menstruation. Whereas it began over a decade in the past with this single, particular product in thoughts, it has continued to develop and increase, and has grow to be nearly synonymous with the idea of interval underwear altogether. Knix has since expanded to incorporate greater than underwear strains, together with different intimates and completely different cuts. Its content material technique is one which primarily facilities inclusion, because it doesn’t merely use commonplace fashions and hope for one of the best; as a substitute, the model seeks to point out what their merchandise appear like on our bodies of all sizes and ages. 

Knix has partnered with micro-influencers up to now, together with Aaliya, to efficiently promote merchandise utilizing low cost codes and free or discounted merchandise. As a result of range is a key element of Knix’s content material technique, folks from all ages and backgrounds can probably match the standards for ambassadorship. 

The Knix ambassador program supplies commissions, free merchandise, unique reductions and codes, and launch previews. To study extra, head to the Knix Ambassador Web page. 

8. Goal

Goal is a family title, and supplies absolutely anything you’ll be able to consider. Goal has labored laborious to distinguish itself from its opponents like Wal-Mart, and has largely succeeded by means of its vivid branding, design ahead types, and sensible content material technique and branding partnerships. Micro-influencer advertising campaigns are accepted in Goal’s influencer packages, as they don’t depend on a bigger viewers like another, bigger manufacturers with comparable viewers demographics. 

Goal does typically associate with influencers with a bigger viewers, however they don’t draw back from partnering with smaller influencers, who’re given artistic freedom. One instance of that is cheridan.taylor, an influencer with round 40,000 followers, who blends advertisements into quick movies of everyday life. 

Goal’s Companions program permits some freedom in its social media campaigns, and provides a return capped at 8% for selling your favourite merchandise from the corporate. Goal has assets for creators, and makes the method simple by offering Goal storefronts from which to buy. 

Additional Studying: The 13 Influencer Advertising Tendencies You Must Know in 2024

9. Pura Vida Bracelets

Pura Vida began out as a jewellery model that has since expanded into far more than that, together with clothes. The corporate started as a small operation working out of Costa Rica, and has since grown to promote thousands and thousands of merchandise annually. Pura Vida provides jewellery for all ages and backgrounds, and is obtainable at quite a lot of worth factors, making it an important possibility for a lot of completely different influencers. 

Pura Vida particularly identifies their willingness to work with influencers of all sizes, and their social media campaigns mirror that. Though they work with loads of bigger names, additionally they reveal their happiness to work with micro and even nano influencers. One micro influencer is Kylea Paige (kylea.xo on Instagram), who has a following of 15,000, and is an everyday Pura Vida associate. 

Pura Vida has a beneficiant fee construction, providing 10% on all purchases made along with your code as a associate. Additionally they supply free merchandise, occasion invitations, and assist creating content material to efficiently kick off social media campaigns. To study extra, head to their ambassador web page.  

Additional Studying: What’s a Micro-Influencer and the 8 Advantages for Manufacturers Who Work With Them

10. Babe Unique

Babe authentic is a magnificence model, centered on clear skincare and haircare serums. The model seeks to set itself other than its opponents by means of its outlook: named for its want to assist your pores and skin return to its authentic, wholesome state. The model is much less about make-up, as many magnificence manufacturers are, and is extra about nourishing pores and skin and hair. Its target market is huge, and its social media campaigns mirror all kinds of individuals, together with completely different ages, genders, and backgrounds. 

Babe Unique does an important job of bringing in several partnerships from nano influencers to fellow influencers with a a lot bigger following. One instance of a micro-influencer partnered with the model is Kailyn Baker (bakersbliss20 on Instagram), whose lifestyle-centered profile is an ideal match for Babe Unique. 

Incentives to influencers from Babe Unique should not as sturdy as a model equivalent to Pura Vida, however are actually one thing: first dibs on new product launches, unique low cost codes, and a supportive neighborhood of others. To study extra, head over to the Babe Collaboration web page. Influencers are restricted to america. 

11. Trustworthy Paws

Trustworthy Paws is a pure petcare firm, whose focus lies nearly fully on delivering items of content material that align with the pure strategy to petcare, with a hefty give attention to CBD at its root. Area of interest content material like this isn’t all the time well-received, however a crew of passionate model ambassadors could make all of the distinction, and Trustworthy Paws has some real followers. The model started just a few years in the past, from a devoted pet proprietor. 

Affiliate companions with Trustworthy Paws might benefit from widespread hashtags like “petlover” and “dogmom,” and span all walks of life. Because of the nature of the merchandise being supplied, the associates program isn’t really restricted to human faces. One instance of a non-human associate dealing with the digital camera is the account run for Cosmo the Borzoi (cosmoborzoi on Instagram); whereas nearly all of manufacturers depend on enticing faces to promote merchandise, Trustworthy Paws suite of merchandise is probably greatest bought by the four-legged creatures for whom they’ve been created. In solely 1-2 posts, the aforementioned model associate demonstrates the worth of the model in motion. 

The Trustworthy Paws associates program has the next than commonplace fee price of 15%, and provides low cost codes for buddies, household, and followers, and particularly runs towards micro-influencers of their campaigns. 

12. Soylent

Soylent is a meal alternative drink that’s marketed as a science-backed resolution to meal alternative. Whereas it might have initially began out as a nutrient alternative shake, Soylent merchandise have since expanded, and the model now consists of protein powder, snacks, and low drinks. 

Soylent’s social media program brings in lots of differently-sized influencers, lots of which depend on the official hashtags for the model, and others that contribute to a particular marketing campaign. Micro-influencers like Maxine Hupy (@maxinehupy) efficiently spotlight each the model’s objective in providing meal alternative drinks and powders and their dedication to giving again through the use of the #soylentforgood hashtag. 

Soylent’s affiliate fee is pretty commonplace, providing 10% for merchandise bought utilizing your hyperlink or code. This system supplies free merchandise and swag for individuals, and provides perception into new campaigns and merchandise earlier than they’re formally introduced. To use or study extra, head over to Soylent’s Ambassador web page. 

Additional Studying: Tips on how to Develop into an Influencer (in Any Business) in 13 Straightforward Steps

13. Elon Novac

Elon Novac is a watch firm that prides itself on designing inexpensive watches which might be elegant and traditional. The watch designs should not quite a few, nor are they ostentatious, as a substitute, the model is one which prioritizes timeless model and ease. A Canadian firm, Elon Novac values affordability, and its choices all fall below one single, inexpensive worth coming in below $200. 

Elon Novac companions are anticipated to point out their timepieces in all of their simplicity and glory: in elegant settings, in clear backgrounds, or traditional particulars. The model stays considerably small, in comparison with another timepiece corporations, however nonetheless manages to keep up a constant air in its picture tags and partnerships. One micro-influencer who manages to strike the appropriate steadiness between easy and stylish is Jen Halvorson (thatjennygirl). Whereas she is a micro-influencer, Elon Novac does appear to favor these with decrease follower counts on the decrease aspect of micro-influencer or shifting into nano-influencer. 

The ambassador program is an easy sufficient one: you might be given a singular code in response to posting a picture publish, and when that code is used, you earn a 20% fee on the sale. To study extra, head to the Elon Novac ambassador web page. 

14. Frank Physique

Frank Physique is a magnificence and private care model designed fully across the idea of using espresso in pores and skin and haircare. A line of masks, serums, and lotions, Frank Physique focuses on easy components and guarantees wholesome, full, wealthy pores and skin and hair, and works to keep up that picture throughout its model ambassadors and packages. Frank Physique is an Australian-made model, although its influencers span additional. 

The #frankbodypartner hashtag isn’t a small hashtag, neither is it a big one, however it yields a constant message: Frank Physique merchandise are nice for returning a hydrated baseline to pores and skin and hair. Much more constant is the model’s hashtag #thefrankeffect, utilized by micro-influencers and macro-influencers alike, and yielding over 40,000 posts. 

The Frank Physique Ambassador program is a singular one, in that it companions each Frank Physique and Ulta, and combines the 2 in influencer posts. Compensation, retailer go to reimbursement, free presents, and steerage are simply a number of the perks related to turning into a Frank Physique ambassador. 

Additional Studying: How Manufacturers That Work with Micro Influencers Create Branded Content material – and Change Their Content material Studio

15. Ana Luisa

Ana Luisa is a jewellery firm based in 2018. Ana Luisa units itself other than different jewelers by means of its give attention to sustainability and affordability. These two ideas are sometimes not simply paired, however Ana Luisa provides high-quality jewellery, a few of which is created from recycled supplies, beginning at $14. 

Ana Luisa companions with influencers of many alternative sizes, and hone in on those that give attention to vogue and way of life, although magnificence influencers might also discover themselves particular person specialists on the model. Shanygne (@yagirltoomuch) is a good instance of an Ana Luisa associate, as she seamlessly blends her commonplace content material with snapshots of Ana Luisa merchandise. 

Ana Luisa companions vary, however each macro and micro-influencers entry particular low cost codes, giveaway privileges, and merchandise in change for opinions and additional compensation. The particulars of the partnership are detailed based on the model’s wants and the partnership in query. Study extra (and apply) at Ana Luisa’s Influencer program web page. 

Subsequent Steps

Micro-influencers are a useful a part of the influencer panorama. Whereas many up-and-coming influencers take into account their decrease numbers a legal responsibility, a smaller viewers can really be helpful to manufacturers you have an interest in working with. Excessive-quality pictures, ardour to your area of interest, and an engaged viewers can go a good distance in serving to you associate with the manufacturers and collaborators of your goals. 

To just be sure you have the best probability of seeing some type of return in your pitch e mail, take time to organize your influencer media equipment, and proactively attain out to the manufacturers I’ve recognized above. Any related manufacturers might be DMed on Instagram or different platforms, or might be reached by their influencer advertising supervisor on LinkedIn. 

Studying methods to proactively market your self to your ultimate manufacturers might be troublesome, however there are numerous marketing campaign alternatives on the market for micro-influencers on their model ambassador journey. 

Have you ever reached out to any manufacturers just lately as a micro-influencer? Let me know within the feedback! 

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