Digital transformation has spawned many new companies and remade others. Figuring out and monitoring opponents has by no means been extra crucial.
ChatGPT may also help determine and analyze direct and oblique opponents, together with these you’ve not heard of. Listed here are some important prompts.
ChatGPT’s evaluation of opponents is helpful for understanding a model’s positioning within the software’s data base. New corporations might want to present ChatGPT with background information on their business and merchandise. For testing, nevertheless, I pretended to be the founding father of Substack. Right here’s my immediate:
I’m the founding father of Substack. Who’re my opponents?
ChatGPT’s response was spot on:
1. E-newsletter Platforms:
- Revue: Acquired by Twitter, Revue gives comparable providers permitting writers to publish and monetize newsletters.
- Ghost: An open-source platform that focuses on skilled publishing. It’s identified for its simplicity and adaptability.
- Mailchimp: Whereas primarily an electronic mail advertising service, Mailchimp additionally gives options that could possibly be used for publication monetization.
- TinyLetter: Owned by Mailchimp, it’s an easier platform primarily used for private newsletters.
- ConvertKit: A platform that provides electronic mail advertising providers for creators, together with paid newsletters.
2. Broader Content material Monetization Platforms:
- Patreon: Recognized for permitting creators to receives a commission instantly by their followers by means of subscriptions, memberships, and per-piece funds.
- Medium: Gives a accomplice program the place writers can earn cash primarily based on reader engagement with their articles.
- Ko-fi: A platform the place creators can obtain donations and promote subscriptions or merchandise.
What are my opponents’ distinctive options? This immediate may also help founders with product growth and positioning:
Create a desk itemizing the distinctive options of every competitor and pricing.
Right here’s ChatGPT’s response. I’ve repurposed the desk for this text. All the time ask ChatGPT for the date of its information if it doesn’t present it. In my take a look at, the response was primarily based on the April 2023 replace.
|Integration with Twitter, permitting for simpler sharing and viewers constructing on the social platform
|Free; Twitter takes a 5% minimize of subscription income
|Open-source with superior customization choices; website positioning and membership options built-in
|Begins at $9/month for the hosted model; free if self-hosted however requires server prices
|In depth electronic mail advertising instruments; detailed analytics and A/B testing capabilities
|Free tier accessible; paid plans begin at $9.99/month
|Simplistic design and performance centered on private newsletters
|Free; restricted to five,000 subscribers
|Excessive deliverability charges; sturdy automation and tagging system for
|Free tier as much as 1,000 subscribers; paid plans begin at $29/month
|Membership tiers for various ranges of content material entry; sturdy community-building instruments
|5% to 12% of month-to-month revenue plus fee processing charges
|Giant built-in viewers; earnings primarily based on reader engagement slightly than subscriptions
|Free to publish; readers pay $5/month or $50/yr for limitless entry
|Recognized for grownup content material but in addition used for different sorts; direct messaging with subscribers
|Free to create an account; OnlyFans takes a 20% fee
|One-time help choices (‘purchase me a espresso’), no platform price for donations
|Free; Ko-fi Gold membership at $6/month for additional options
What are my opponents’ goal audiences? ChatGPT may be very useful for that kind of study, in my expertise. My immediate:
Go to every competitor’s website and analyze its major viewers. Create a desk exhibiting the competitor, the first viewers, and the positioning components and pages that point out the audience.
Right here’s the end result, which, once more, I’ve repurposed.
|Web site Components Indicating Goal Viewers
|Freelancers, Twitter customers
|Integration with Twitter, simplicity in publication creation, memberships and paid subscriptions.
|Impartial journalists, skilled publishers
|Open-source know-how, deal with skilled publishing, superior creator instruments, viewers development capabilities, and integration choices
|People preferring simplicity
|Fundamental design instruments like a regular electronic mail consumer, possibility for HTML customization, simplicity and ease of use for private or small-scale use
|Wide selection of creators (coaches, authors, podcasters, musicians,
|Instruments for viewers development, electronic mail automation, monetization, testimonials from varied creators, broad enchantment throughout totally different inventive fields
|Various content material creators (video makers, podcasters, writers, musicians, educators)
|System for creators to supply unique content material/advantages for monetary help, deal with numerous content material sorts, and sustainable revenue stream for creators
Responding to Opponents
Ought to I reposition my website primarily based on aggressive analysis? Right here’s my immediate:
What ought to I do on my website to draw opponents’ audiences? Analyze opponents’ websites for the simplest techniques.
ChatGPT recognized highly effective techniques for Substack:
- Content material selection: Showcase a various vary of content material that appeals to creators throughout totally different fields like teaching, writing, podcasting, music, and YouTube creation.
- Creator instruments: Supply sturdy advertising and automation instruments tailor-made for creators. These might embody customizable touchdown pages, electronic mail advertising instruments, and viewers segmentation options.
- Monetization options: Spotlight choices for monetizing content material, akin to by means of digital product gross sales, paid newsletters, and memberships.
- Neighborhood constructing: Concentrate on options that assist creators construct and have interaction with their viewers, like superior electronic mail advertising and automation capabilities.
- Creator success tales: Share success tales or testimonials from varied creators to display the potential of your platform for his or her inventive and monetary development.
What are my opponents’ weaknesses? I selected a type of corporations, which I’ll name “Instance” for this submit, as a take a look at. Right here’s that immediate:
Analysis Instance’s opinions and determine gaps Substack might handle. What are the widespread complaints of Instance’s prospects?
ChatGPT searched Bing for a number of minutes earlier than responding:
- Pricing Construction: Some customers discover Instance’s subscription plans to be costly, particularly as their subscriber depend grows. A less expensive pricing construction or clearer worth for the price could possibly be a horny different for customers.
- Complexity for Newbies: Whereas Instance has developed to supply a variety of options, this has led to elevated complexity. Customers who most popular the platform’s authentic simplicity is likely to be searching for a extra simple, user-friendly possibility.
- Deliverability Points: There are mentions of challenges with electronic mail deliverability. Making certain excessive deliverability charges and offering clear metrics could possibly be a key promoting level.
- Restricted Free Plan Options: The current discount in options accessible within the free plan has been a degree of competition. Providing a extra beneficiant free plan might appeal to customers who really feel constrained by these limitations.
- All-in-One Advertising Options: Some customers really feel that whereas Instance gives an all-in-one advertising platform, the options aren’t as sturdy as they want. Enhancing particular functionalities or providing extra built-in options may enchantment to those customers.
- Buyer Assist: Bettering buyer help and offering extra personalised help might handle issues from customers who’ve had lower than passable experiences with Instance’s help.