Right here’s a superb instance of persevering with a marketing campaign concept (or “model platform” because it’s now identified). AMV BBDO’s “Past techspectations” work for Currys has at all times had a whiff of efficient over inventive, however lastly the 2 have come collectively to create a robust piece of labor.
A riff on the concept of IRL procuring vs on-line procuring, this spot accommodates loads of entertaining moments whereas making its level very effectively.
Aisling Lancaster, head of name and promoting at Currys, stated: “Whereas so many people are acquainted now with making purchases on-line, perhaps we’ve forgotten what the in-store expertise could be like! At Currys we’re proud to supply the total, omnichannel expertise when looking for tech.”
Jeremy Tribe and Dave Westland, AMV BBDO inventive administrators, stated: “Currys have a incredible on-line set-up, however their dedication to shops and private experience is their largest aggressive benefit. So the concept of die-hard internet buyers opening their eyes to the wonders of real-life shops appeared like a terrific enterprise perception and, importantly, actually humorous.”
Additional factors for not dressing up the Currys retailer decor and atmosphere, which isn’t their finest promoting level.
MAA inventive scale: 7.5