Gross sales Layer joined the workforce behind BuildingMaterials.co.uk at Good Manufacturing facility Expo 2022 to debate all issues PIM. Mike Smee, Income & Operations at Gross sales Layer, sat down with the workforce to debate how utilizing a PIM has remodeled their enterprise.
Inform us about BuildingMaterials and your roles within the enterprise
“We had been based by Phil Lidgerton in 2003, with over 16 years of commerce expertise. Phil additionally labored in Distribution for 2 of the largest PLC firms; specializing in Ceilings, Drywall, Insulation and Partitioning. While working within the commerce, he discovered there was a niche available in the market for smaller companies and to supply extra private recommendation.
At the moment at BuildingMaterials we specialize within the provide of constructing and building supplies to contractors and finish customers; this consists of drylining, timber, insulation, suspended ceilings, partitioning, SFS metal framing programs, FSC certification timber, normal constructing supplies, and the whole lot in between.
Our commerce consultants discover prospects the fitting product, on the proper value. Working intently with among the largest producers and distributors within the UK, we give an unmatched service to prospects who require constructing merchandise.
Mitchell Creffield is Head of Enterprise Progress. He’s been with the corporate for 10 years and began in gross sales. He was the one who discovered about PIMs and started the journey of discovering the most effective answer for us as we had large development plans which meant how we had been beforehand working merely wouldn’t work.
Elizabeth Hobley has been with the corporate for 4 years and began as eCommerce Administrator the place she would replace costs however is now Product Operations Supervisor and has a workforce of 5 Product Content material Managers who all use the PIM to take care of their product areas.
Mitchell Welter is a Product Content material Managers and has had probably the most important position within the implementation of the PIM. He was one of many first Product Content material Managers and has been right here since January 2022.”
What modifications have you ever skilled over the past 12-24 months, contemplating enterprise development and challenges?
“First was the size of the problem. Now we have 500 totally different suppliers throughout 537 totally different classes with 50,000 SKUs, that are set to triple. These had been being held in a number of places, spreadsheets and recordsdata in several repositories. Product data is distributed to us in all totally different codecs, so amassing content material from suppliers was difficult. Lengthy product launch cycles, attributable to inefficiencies in cross-department collaboration, workflow and knowledge sharing has slowed all our processes.”
It is attention-grabbing to listen to you discuss your challenges as a enterprise, notably in gentle of the outstanding development you’ve got skilled. Why do you’re feeling that accelerated your want for a PIM answer?
“We would have liked a PIM to higher set up our merchandise and assist us so as to add extra merchandise and ranges faster. Earlier than the PIM, just one individual at a time may make bulk modifications to the location which we knew wasn’t sensible for the scale we plan on rising to. We additionally wished to scale back general enterprise prices by saving time with a platform that streamlined duties. We noticed the client demand and the necessity to promote via totally different channels and marketplaces like Amazon and eBay which we’re in the midst of establishing now. With the ability to management what merchandise are bought on totally different channels is essential for us as we don’t wish to promote all merchandise on all channels.
We appeared for a PIM answer that would do the whole lot we had been already doing however faster, extra organized, and on a bigger scale. We thought-about different options, however SL ticked the entire containers for a good value. Additionally they hearken to our recommendations and do common updates and enhancements to the platform.”
Why did you choose Gross sales Layer?
“There are a number of totally different PIMs on the market and we had demos with 6/7 different suppliers. Gross sales Layer was superb at answering queries and was upfront in regards to the limitations the platform had (not that it had many and all the opposite suppliers had the identical limitations). They’ve an skilled workforce they usually helped us with integration and developed the connector to swimsuit our wants. The Platform is straightforward to work in, extremely versatile and being a cloud-based answer means it isn’t IT dependent when modifications should be made.
Together with different modifications within the enterprise, Gross sales Layer enabled us to scale the enterprise by 35-40% 12 months on 12 months.”
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