Pioneering advert platform appoints digital media gross sales chief to go up operations in UK and Northern Europe
London, UK: Equativ, the main international unbiased advert platform, as we speak declares the appointment of Jonathan Haines as the brand new Managing Director for the UK and Northern Europe. Beforehand the Head of Enterprise Gross sales for Curation at Equativ, Haines has been with the corporate since October 2023 and brings a wealth of expertise and experience to the position: throughout Digital Media, Expertise, Enterprise Improvement, and Publishing.
Haines’ in depth background contains roles at Haymarket, the place he held various gross sales and publishing-related roles, and Yahoo, the place he served varied company, shopper, and industrial partnership management positions. Extra not too long ago, he has been main the event of relationships with executives and shopper leaders at international media companies.
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His tasks in his new position will embody setting the strategic path for Equativ’s UK and Northern European divisions to make sure the corporate’s continued success and progress inside the area. Haines succeeds Pierce Cook dinner-Anderson, who held the position of Nation Supervisor since 2019 after which Managing Director for the UK and Northern Europe since January 2022.
“I’m very proud and excited to be taking on this position at Equativ at such an thrilling time for the enterprise,” mentioned Jonathan Haines, Managing Director, UK and Northern Europe at Equativ. “We’re seeing our expertise have such a constructive affect for purchasers, with our curation platform, Equativ Purchaser Join, serving to patrons adapt to the altering id panorama and enhance their promoting efficiency. I’m decided to maintain constructing on this success so we are able to proceed to help our companions in as we speak’s privacy-first period, and I’m so excited to have the Sharethrough workforce onboard to assist us obtain this.”
Equativ merged with main unbiased omnichannel advert change Sharethrough in June 2024. The transfer established one of many largest international advert marketplaces, empowering advertisers, media house owners, and expertise companions to optimise programmatic worth and scale. With greater than 720 workers throughout 18 international locations and a mixed internet recurring income of over $200M, the unified entity offers advertisers and media house owners with an unbiased vertically-integrated different to walled gardens.
“Jonathan’s confirmed monitor file of creating strategic client- and agency-led industrial partnerships that drive progress and ship innovation, alongside along with his deep expertise of publishing, digital media and gross sales, makes him the right match for this place,” mentioned Emir Teffaha – EVP EMEA. “His dedication, ardour and expertise for strategic considering will assist Equativ proceed to ship higher effectivity and addressability for patrons, whereas serving to publishers maximise the worth of their stock.”
About Equativ
Equativ’s trusted unbiased platform brings scale and ease to digital promoting worldwide. Serving the pursuits of advertisers, media house owners, and expertise companions through its main SSP and curation capabilities, Equativ offers privacy-first programmatic video, CTV, and data-driven options that empower its shoppers to realize most affect, whereas respecting the rights of customers. Headquartered in Paris and New York, Equativ’s worldwide groups are devoted to fulfilling the promise of adtech, making certain truthful worth exchanges all through the ecosystem. Study extra at Equativ.com.
