Magel will leverage his 30+ years of media and promoting expertise to assist the world’s largest businesses reap the benefits of FreeWheel’s superior promoting options to greatest serve its advert shoppers
NEW YORK — FreeWheel, a world expertise platform for the TV business, introduced that it has named Kris Magel as Head of World Company Partnerships. On this position, Magel will oversee company collaborations – main relationships and the corporate’s commercialization construction for company partnerships globally whereas working carefully with the chief management workforce to determine and capitalize on income progress alternatives. He shall be based mostly in New York and report back to Katy Loria, U.S. Chief Income Officer of FreeWheel.
“Kris’ power to create new cross-media options – as demonstrated all through his profession scaling vital partnerships, fostering shopper satisfaction and main strategic progress initiatives – will assist uncover strategic alternatives that can drive FreeWheel and the TV promoting ecosystem ahead.”Put up this
“With many years of expertise throughout many sectors of the business, Kris will drive better collaboration and synergies between our publishers and our company companions which might be so vital to our work immediately,” mentioned Loria. “Kris’ power to create new cross-media options – as demonstrated all through his profession scaling vital partnerships, fostering shopper satisfaction and main strategic progress initiatives – will assist uncover strategic alternatives that can drive FreeWheel and the TV promoting ecosystem ahead.”
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A seasoned chief inside the media and promoting area, Magel joins FreeWheel from Samba TV the place he was Head of Company and Writer Options, advising company holding firms, publishers and platforms on how Samba’s first celebration TV knowledge, viewers, id and measurement options may speed up their companies. Previous to Samba TV, he served as President, Media Shoppers at dentsu and in addition held a number of management roles inside IPG, together with President of their media company Initiative and Chief Funding Officer. He’s a graduate of SUNY Geneseo.
“I couldn’t be extra excited to hitch Mark McKee and Katy Loria’s all-star workforce, representing a number one end-to-end superior promoting answer and one of the vital premium promoting environments out there,” mentioned Magel.
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We’re structured to offer the complete breadth of options the promoting business wants to realize their targets. We offer the expertise, knowledge enablement and convergent marketplaces required to make sure patrons and sellers can transact throughout all screens, throughout all knowledge sorts, and all gross sales channels, with the intention to guarantee the final word objective – outcomes for entrepreneurs. With places of work in New York, Chicago, London, Paris, Beijing, and throughout the globe, FreeWheel, A Comcast Firm, stands to advocate for the whole business via the FreeWheel Council for Premium Video. For extra info, please go to https://www.freewheel.com/, and observe us on X and LinkedIn.
