As one among FreeWheel’s TV knowledge companions, Samba TV will combine its viewers segments based mostly on first-party TV knowledge from 38M U.S. TV gadgets into FreeWheel’s Viewers Supervisor to enhance viewers precision and match charges for shopper campaigns, simply in time for the November elections.
NEW YORK — FreeWheel, a world know-how platform for the tv promoting business, and Samba TV, the main supplier of TV know-how for viewers knowledge and omniscreen measurement, right now introduced the mixing of Samba TV’s commonplace and customized viewers segments into FreeWheel’s Viewers Supervisor, a platform that permits publishers to unlock quicker viewers activation throughout screens. This primary-of-its-kind partnership makes use of Samba TV’s opted-in, first-party automated content material recognition (ACR) knowledge and FreeWheel’s massive pool of premium stock to assist advertisers maximize attain, optimize frequency, and improve return on advert spend in actual time.
“Direct Persuasion takes an audience-first, not publisher-first strategy, to all of our voter contact efforts”
“Direct Persuasion takes an audience-first, not publisher-first strategy, to all of our voter contact efforts,” mentioned Direct Persuasion CEO Daria Grastara. “Samba has at all times been our most popular companion to seek out audiences precisely, scale attain shortly, and make the most of real-time behaviors of linear and streaming consumption in addition to promoting publicity. Samba’s new integration with FreeWheel now ensures we are able to pair Samba’s audience-first strategy with FreeWheel’s writer high quality, scale, and variety.”
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FreeWheel purchasers are actually capable of activate audiences that use Samba TV knowledge from 38M U.S. TVs, together with greater than 1,000 prebuilt Samba TV viewers segments. FreeWheel purchasers are additionally afforded the extra profit of making customized focusing on segments based mostly on TV consumption behaviors, content material publicity, and demographics with only a 24-hour turnaround. For instance, this might embody cost-effectively partaking with viewers who tuned into a serious tentpole TV occasion or had been uncovered to a competitor’s advertisements. The insights are gathered from Samba TV’s breadth of sensible TV manufacturers (10 sensible within the U.S. and 24 globally), named essentially the most complete TV dataset within the business by Frost & Sullivan.
“At FreeWheel, we’re centered on connecting all elements of the TV promoting business to make it work higher,” mentioned FreeWheel U.S. Chief Income Officer Katy Loria. “By partnering with Samba TV so as to add viewers segments based mostly on first-party ACR knowledge for the primary time into our Viewers Supervisor platform, we’re serving to media patrons attain audiences that matter. With elections lower than a month away, this new providing is a helpful asset for our purchasers who wish to precisely re-target viewers in a privacy-centric manner as early as the following day, reminiscent of after a debate or breaking information.”
“Our partnership with FreeWheel permits advertisers the flexibility to mix high-quality, biddable media with real-time focusing on precision throughout TV, streaming and digital platforms to attach with audiences who’re consuming media in new and various methods,” mentioned Samba TV Co-founder and CEO Ashwin Navin. “It is a essential technique to achieve your complete citizens effectively in one of the vital pivotal elections in historical past.”
“The group at Bully Pulpit Worldwide is continually looking for progressive options to ship precision-targeted messaging to voters on the most impactful moments,” mentioned Bully Pulpit Interactive Managing Director, Media Ivanka Farrell. “The combination of Samba TV’s real-time viewers focusing on with FreeWheel’s superior know-how empowers us to harness the complete potential of ACR knowledge, permitting us to achieve voters based mostly on their precise TV viewership in close to real-time. This partnership permits us to ship the best message to the best viewers precisely when it issues most, making certain our campaigns are as efficient and well timed as attainable.”
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We’re structured to offer the complete breadth of options the promoting business wants to realize their targets. We offer the know-how, knowledge enablement and convergent marketplaces required to make sure patrons and sellers can transact throughout all screens, throughout all knowledge sorts, and all gross sales channels, to be able to guarantee the last word purpose – outcomes for entrepreneurs. With workplaces in New York, Chicago, London, Paris, Beijing, and throughout the globe, FreeWheel, A Comcast Firm, stands to advocate for your complete business via the FreeWheel Council for Premium Video. For extra info, please go to https://www.freewheel.com/, and comply with us on X and LinkedIn.
About Samba TV
Samba TV has reworked the TV from a pane of glass on the wall to a window into the guts of audiences. We’re the worldwide chief in tv know-how powering real-time insights and viewers focusing on to allow unparalleled advertising and marketing effectivity and effectiveness. Our proprietary first-party knowledge from tens of hundreds of thousands of opted-in televisions, throughout greater than 20 TV manufacturers bought in over 100 nations, supplies advertisers and media firms a unified view of your complete client journey. Our unbiased measurement has future-proofed promoting for the following technology, empowering advertisers to attach with their audiences on any platform, throughout each display screen.