Liquid Loss of life doesn’t care what you consider them. Not even slightly bit. Since 2019, the model has subverted all developments, gone for the jugular, and proved that advertising and marketing doesn’t need to be a carbon copy of what you consider is the “proper” factor as a consequence of public opinion. By staying true to what’s official to the model identification, tangible wins crush within the public sphere — and in Liquid Loss of life’s case, it’s every thing from a casket-shaped cooler to trolling the lots with a industrial of kids chugging tall boys of water.
Greg Fass, Liquid Loss of life’s VP of Advertising and marketing, has accomplished his finest to steer the model away from the on a regular basis and into the unknown. His ways of not caring about what everybody else is doing are paying off — massive time. The beverage firm is now price a billion {dollars}, and it’s all due to investing in an identification that serves the counterculture, marking itself because the water to pound at a punk present or that’s seen sitting on comedian Tom Segura’s desk.
For this 12 months’s Instagram Summit by Manychat, we landed an unique session with Greg Fass. We’ll discover the model’s philosophy behind its advertising and marketing and why it pays to not play the company recreation.
If you happen to’re a creator looking for your true voice, that is your likelihood to listen to among the finest in advertising and marketing give his .02 on why it’s cool to place a cranium in your can whereas making each different water firm look tremendous lame within the course of.
Seize your ticket to the Instagram Summit by Manychat at this time. And in case you act now, you’ll snag that coveted early hen ticket.
For simply $49 you’ll get a ton of stuff:
- Entry to all reside principal stage and breakout observe periods
- Entry to automation workshops
- Entry to networking periods and opening day social gathering
- Entry to all periods on-demand for as much as 6 months
Come hear about how a beverage firm pulled off promoting a $40 coffin-shaped water flask that’s offered out — twice.
The contents of this weblog had been independently ready and are for informational functions solely. The opinions expressed are these of the writer and don’t essentially mirror the views of ManyChat or some other social gathering. Particular person outcomes could fluctuate.
