Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by serving to ecommerce shops determine their nameless web site guests and ship them triggered emails. He launched RB2B in March of 2024 to assist SaaS firms determine nameless web site guests and see their LinkedIn profiles in Slack totally free! Adam lives in Austin, TX along with his spouse Helen and daughter Emma.
Mentioned on this Episode:
- Constructing demand and an viewers earlier than making a product, somewhat than the normal method of constructing a product first.
- The facility of a founder’s private model and thought management to drive development, particularly within the early phases.
- The shifting panorama of B2B advertising and marketing and gross sales, and why each SaaS founder might want to construct an viewers by way of natural social media to succeed.
- Persevering by way of main challenges and low factors as a founder, and the way these moments can result in breakthroughs.
Highlights:
(1:09) The expertise of individuals feeling like they know you out of your content material.
(2:27) Shifting from trying to find demand to constructing demand, then constructing a product to match.
(5:25) Why LinkedIn content material creation is an environment friendly development engine for startups.
(13:29) Components that led to Adam’s LinkedIn content material resonating and driving large development.
(20:56) Swapping worth with different founders by cross-pollinating audiences.
(22:25) Feeling like content material creation is figure, not play, and how one can construct the behavior.
(30:33) The story of Adam’s complete codebase being deleted proper earlier than an acquisition.
(32:32) Hitting all-time low with a failed product launch and discovering the subsequent alternative.
(53:36) One factor income leaders imagine to be true that Adam thinks is bull$***.
(56:17) One factor that’s working for Adam in go-to-market proper now.
Visitor Speaker Hyperlinks (Adam Robinson):
LinkedIn: https://www.linkedin.com/in/retentionadam
Host Speaker Hyperlinks (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Publication: thegtmnewsletter.substack.com/
Sponsors:
- Upland Altify. A number one supplier of AI-enhanced gross sales options, Altify is designed to assist income groups work smarter. This Salesforce-native suite of gross sales options empowers vendor productiveness, streamlines workflows, and uncovers hidden alternatives – all resulting in important income development – study extra.
- Vanta. With Vanta Questionnaire Automation, go-to-market groups can full safety evaluations as much as 5 occasions quicker, serving to you shut offers in much less time than ever. Over 8,000 world firms use Vanta to streamline safety questionnaires and shut offers quick. Expertise Questionnaire Automation with a self-guided product tour, no sign-up required, at vanta.com/gtmnow.
The GTM Podcast
Options conversations with the highest 1% of tech executives, VCs, and founders – the specialists who’ve ‘been there, finished that’ to construct a number of the fastest-growing software program firms. Each week, a visitor joins Scott Barker to dissect their tales – revealing what labored, what didn’t, and the way issues truly went down.
