Estimated learn time: 3 minutes, 30 seconds
Shoppers make buy selections primarily based on intuition. And the extra time they must second-guess these selections, the extra probably they’re to rethink the acquisition, abandon their carts, and skip it altogether. Shoppers are much less prone to full the acquisition when a digital buying expertise isn’t seamless—whether or not it’s a poor checkout interface or restricted fee choices.
In the case of fee strategies in South Korea, nothing is extra trusted in cell wallets than Kakao Pay, which has over 36.5 million customers. And when consumers see a fee methodology they know and belief—they’re extra probably to purchase.
Giving consumers fee choices which can be easy, fast, and acquainted is the only best means for cell gaming firms to extend conversion charges and maximize income.
With FastSpring’s new, seamless Kakao Pay integration, South Korean cell gaming or app firms don’t must marvel in the event that they’re leaving income on the desk.
Resolution Overview
Including the Kakao Pay integration to cell and desktop checkout empowers firms to cater to native preferences, reinforcing market presence and constructing person belief and loyalty. Plus, customers will likely be much less prone to abandon their carts attributable to unfamiliar fee choices.
FastSpring’s Kakao Pay integration empowers each desktop and cell app firms to boost the next:
New Consumer Acquisition. When buying is easy with a well-known fee choice, customers are prone to full the transactions they’ve began.
Consumer Adoption and Geographic Attain. When firms supply acquainted and safe regional fee strategies that align with person preferences and habits, they’re extra prone to make repeat purchases.
Buyer Satisfaction. When the acquisition expertise is quick and handy, buyer satisfaction will increase.
FastSpring’s Kakao Pay integration is simple for builders to implement and makes buying acquainted, fast, and straightforward. Let’s see this answer in motion!
Resolution in Motion
Have you ever ever performed the sport Monster Area? In all probability not. We created it to focus on how FastSpring’s Kakao Pay integration can increase buyer acquisition for cell gaming firms in South Korea!
Monster Area is predicated on years of market analysis and person testing, so when the sport launched in South Korea, the corporate anticipated considerably larger adoption from new clients. In flip, they carried out a multi-channel technique to spice up consciousness and acquisition—together with dwell occasions and digital promoting—however nonetheless weren’t seeing the specified outcomes.
Monster Area’s analysis staff ran a buying cart abandonment fee evaluation to know what number of potential consumers abandon the digital buying cart earlier than finishing the acquisition. What they discovered was astonishing. Whereas the abandonment fee in different areas averaged fifty %, consumers have been abandoning their carts seventy % of the time in South Korea!
Monster Area knew if it may shut that hole and get conversions nearer to the worldwide common, it could increase its income considerably.
Monster Area’s dev staff determined to toggle on FastSpring’s Kakao Pay choice by merely checking the field within the FastSpring platform. Doing so enabled Kakao Pay as a fee methodology on all checkout flows for consumers in South Korea, together with internet, pop-up, and embedded.
Kakao Pay permits Monster Area clients in South Korea to finish purchases in United States {Dollars} (USD) and Korean Gained (KRW).
Two months after enabling Kakao Pay, Monster Area ran one other card abandonment evaluation and located they elevated conversion charges by twenty proportion factors in South Korea, placing the area on par with different areas the place Monster Area is bought. And, throughout new and repeat clients, thirty-five % of consumers select Kakao Pay at checkout.
Conclusion
Configuring the Kakao Pay integration is likely one of the quickest, easiest, and best steps a FastSpring person can take to extend buyer conversion and income.
With FastSpring’s Kakao Pay built-in, clients breeze by the fee course of in a well-known setting that converts hesitant browsers into happy clients.
No extra deserted carts. No extra income left on the desk. Give consumers a fee methodology they know and belief, and watch your conversion, satisfaction, and income develop.
Wish to know extra about how we’ve helped gaming firms enhance localization and improve income? Or, are you able to get began with FastSpring? Speak to our staff at present.
Braden Metal
Braden is the Senior Product Advertising and marketing Supervisor for FastSpring. When he isn’t bringing new merchandise to market, he spends his time writing fantasy novels.
