Effectivity is vital when managing electronic mail campaigns for 94 million subscribers. Flo, the world’s main ladies’s well being app, wanted a strong resolution to streamline electronic mail manufacturing whereas sustaining creativity and personalization. On this case examine, we discover how Flo achieved electronic mail advertising success by means of Stripo, highlighting the instruments and techniques which have helped it keep forward within the recreation.
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About Flo
Flo.well being is the #1 downloaded ladies’s well being app globally, with a formidable 380 million downloads and 70 million month-to-month energetic customers. Their mission is obvious — to construct a greater future for feminine well being by serving to customers harness the facility of their physique indicators. Specializing in each stage of a girl’s well being journey — from menstruation to menopause — Flo delivers curated cycle and ovulation monitoring, fertility calendars, being pregnant help, tailor-made well being insights, and a personal neighborhood for sharing considerations and questions.
Flo collaborates with over 120 medical specialists to assist ladies worldwide by offering personalised well being info. Flo’s work is especially impactful in bridging healthcare disparities and bettering well being literacy, particularly in underserved areas.
Problem: Tips on how to create personalised emails for 94 million customers
Flo confronted the problem of managing its rising electronic mail advertising wants effectively and cost-effectively. With over 94 million customers opted into emails and an growing reliance on electronic mail as a direct communication instrument, Flo wanted an answer to maintain up with its formidable plans. E-mail advertising was rapidly turning into a significant channel for Flo to ship personalised well being insights, promote product options, and provide customers the advantages of Flo Premium.
Flo wanted a instrument to streamline its electronic mail manufacturing, permitting it to keep up high-quality design and content material. They have been on the lookout for a option to simplify collaboration amongst their group and cut back the approval chain, guaranteeing that they may reply rapidly to person wants. Moreover, the necessity for visible consistency and interesting electronic mail designs that mirrored Flo’s model was essential.
That is the place Stripo’s electronic mail builder grew to become a beneficial instrument, permitting Flo to effectively create visually interesting and extremely focused electronic mail campaigns.
Resolution: 400 emails over practically three years
At Flo, the e-mail manufacturing course of is a well-organized collaboration between the design and advertising groups, with Stripo enjoying a key function.
Though Flo has a big group of designers, Stripo streamlines the e-mail manufacturing course of, permitting one particular person to deal with the design section effectively:
- The senior advertising copywriter is chargeable for crafting the e-mail copy and aligning it with the general technique and tone of voice. The copywriter first works in Figma with a mock-up, which the e-mail designer then builds in Stripo.
- The senior electronic mail designer handles the design and construct of all emails, guaranteeing that every one displays Flo’s visible identification and messaging.
- Different members of Flo’s wider advertising group typically dip into Stripo recordsdata to make small tweaks. That is very useful for dashing up processes and avoiding bottlenecks.
- After the e-mail is inbuilt Stripo, it’s exported and uploaded to Flo’s bespoke content material administration system.
Outcomes: What Stripo options assist decrease the time for Flo electronic mail manufacturing
All through their time utilizing Stripo, Flo has encountered solely minor challenges, which have been rapidly resolved due to Stripo’s responsive assist group. When technical points come up or Flo’s group faces problem executing a design, the assist chat is their first level of contact.
The group constantly offers quick and efficient options, typically providing code snippets or tutorial movies to assist carry their imaginative and prescient to life. This stage of assist has been invaluable in guaranteeing that their electronic mail campaigns run easily and meet the model’s excessive requirements.
Modular electronic mail design
One of many key advantages Flo has skilled with Stripo is the important time saved in electronic mail manufacturing, notably by means of the usage of modules. This characteristic permits them to construct electronic mail parts as soon as and reuse them throughout a number of campaigns, chopping down on repetitive duties and guaranteeing consistency.
For instance, Flo not too long ago labored on a challenge involving personalised welcome emails that required the creation of 94 completely different variations. Utilizing Stripo’s module characteristic, they may merely drag and drop prebuilt blocks, lowering what might have been a time-consuming course of to just some steps.
Steadiness between design flexibility and accessibility
Moreover, Flo values Stripo’s steadiness between design flexibility and accessibility. The power to edit code straight — whether or not by including gradients, background photographs, or tweaking CSS — allows them to keep up creativity with out sacrificing dwell textual content accessibility. This mixture of options and assist has made Stripo an important instrument for electronic mail advertising, providing each effectivity and suppleness of their workflow.
Notice from the Stripo group: In case you are utilizing Stripo, you don’t want to fret about guaranteeing that HTML emails are optimized for display screen readers, as all emails constructed with Stripo are already totally optimized.
Plans for utilizing new options
Whereas Flo hasn’t but totally leveraged Stripo’s real-time co-editing or model historical past options, they acknowledge these instruments’ potential to reinforce their workflow additional, particularly as they refine their electronic mail technique.
Inspirational instance from the Flo group
Listed here are some inspiring examples from the Flo group created utilizing the Stripo electronic mail editor. See how the design is in line with the general fashion of the appliance and web site and crammed with electronic mail options that help you enhance conversions and engagement.
E-mail instance 1: June Sale 2024
Our seasonal sale emails are particularly profitable for Flo. They mix a couple of psychological hooks, reminiscent of identify personalization, time strain, social proof, and distinctive visuals, which altogether create an enticing electronic mail expertise.
(Supply: E-mail by Flo)
E-mail instance 2: The launch of our Guided Journey characteristic
This electronic mail marketing campaign is Beth’s favourite, because it stands out from our ordinary content material. The darkish colour palette units the temper for the content material, plus it has the added bonus of being darkish mode compliant! Together with GIFs in our emails all the time works properly to seize consideration and allows us to indicate a number of items of content material with out utilizing extra vertical area, which is a premium in emails.
(Supply: E-mail by Flo)
E-mail instance 3: The launch of our symptom checker for PCOS and endometriosis
(Supply: E-mail by Flo)
Wrapping up
Flo’s journey with Stripo demonstrates how a strong electronic mail builder can streamline processes, improve creativity, and in the end drive higher outcomes for any electronic mail advertising group. From managing the manufacturing of 94 million subscriber emails to creating personalised campaigns with ease, Flo has successfully harnessed Stripo’s instruments to maximise its electronic mail advertising efforts. Utilizing reusable modules, real-time collaboration options, and direct code enhancing empowers groups to construct visually interesting and accessible emails whereas saving beneficial time.
Pace up your electronic mail manufacturing with Stripo