On this episode, I had the pleasure of sitting down with John Melton, a powerhouse within the community advertising and marketing business, who, alongside along with his spouse Nadya, has constructed an empire primarily via on-line methods. Over the 15 years that I’ve recognized John, I’ve watched him evolve from the normal community advertising and marketing mannequin to a cutting-edge strategy that leverages the ability of social media. As we speak, we’re diving deep into his journey, the frustrations that led him to pivot on-line, and the ATM technique that has turn into a game-changer for his enterprise.
John’s Beginnings: Like many people, John Melton didn’t have a straightforward begin in community advertising and marketing. He confronted the identical hurdles that the majority community entrepreneurs do—numerous in-home conferences, fixed follow-ups, and the battle to stability all of it. But it surely wasn’t lengthy earlier than he realized that the normal mannequin wasn’t sustainable for him. The turning level got here when John determined he wanted to “work out find out how to construct this enterprise on-line.” This shift in mindset not solely modified the trajectory of his profession but in addition set the stage for his and Nadya’s modern strategy to community advertising and marketing.
The ATM Technique: One of the crucial useful insights John shared throughout our dialog was the ability of the ATM technique in community advertising and marketing—a system that anybody can use as a result of it’s easy, free, and extremely efficient. ATM stands for Add, Tag, Message, and it’s a way they use to shut and enroll new members into their enterprise utilizing Fb teams. This technique permits them to create a streamlined course of the place prospects are added to a gaggle, tagged in related content material, after which messaged on to comply with up. It’s a way that has not solely simplified the enrollment course of however has additionally scaled their enterprise exponentially.
Why the ATM Technique Works: The great thing about the ATM technique lies in its simplicity and scalability. By leveraging the ability of Fb teams, John and Nadya have created a community-driven strategy that retains prospects engaged and knowledgeable. The technique is duplicatable, that means that anybody on their crew can implement it, resulting in constant progress throughout their group. In our dialogue, John emphasised how this technique is extra related than ever, particularly because the community advertising and marketing business continues to evolve.
The Way forward for Community Advertising and marketing: John additionally shared his ideas on the present state of community advertising and marketing and the place he sees the business heading. The ATM technique, in response to John, is only the start. As extra individuals search to construct their companies on-line, the necessity for easy, efficient programs like ATM will solely develop.
John Melton’s story is a testomony to the ability of innovation in community advertising and marketing. By embracing the ATM technique and shifting his focus on-line, he and Nadya have constructed a thriving enterprise that others can replicate. Should you’re scuffling with conventional strategies or just in search of a method to scale your community advertising and marketing efforts, this episode is a must-listen.
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