Innovid’s Concord Initiative Acknowledged for Driving the Way forward for Promoting by Conserving TV Open for Everybody & Managed by No One
NEW YORK — Innovid (NYSE:CTV), an unbiased software program platform for the creation, supply, measurement, and optimization of promoting throughout linked TV (CTV), linear, and digital, in the present day introduced it gained the 2024 AdExchanger Award for “Most Modern TV Promoting Expertise.” This prestigious recognition highlights Innovid’s groundbreaking Concord initiative, which goals to maintain TV open for everybody and managed by nobody – optimizing the CTV promoting ecosystem by avoiding the pitfalls of digital promoting’s previous.
“We’re extremely proud to obtain this recognition from AdExchanger and excited to proceed innovating and pushing the boundaries of what’s potential for CTV and digital. I’ve by no means felt extra optimistic about the way forward for promoting than I’m now.”
Launched in April 2024, Concord brings collectively business leaders to optimize CTV on the infrastructure degree to enhance effectivity and ROI, improve transparency and management, scale back carbon emissions, and supply higher viewing experiences for customers throughout CTV and digital.
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“This award is a testomony to the work we’re doing to remodel TV promoting into an ecosystem that advantages the buy-side, sell-side, and most significantly, the viewer,” mentioned Zvika Netter, CEO & Co-Founder, Innovid. “We’re extremely proud to obtain this recognition from AdExchanger and excited to proceed innovating and pushing the boundaries of what’s potential for CTV and digital. I’ve by no means felt extra optimistic about the way forward for promoting than I’m now.”
As a part of the initiative, Innovid launched Concord Direct, which streamlines the workflow for assured, non-biddable CTV media to its purest type by eradicating all friction factors, together with extra know-how hops, charges, and vitality waste. Its newest innovation, Concord Frequency, gives DSPs with frequency intelligence throughout a model’s whole media portfolio earlier than they bid – lowering advert waste, strengthening marketing campaign effectiveness, and enhancing the viewing expertise.
The AdExchanger Awards are among the many most prestigious within the promoting business, celebrating excellence and innovation throughout digital media and advertising and marketing. Innovid’s recognition because the “Most Modern TV Promoting Expertise” underscores the corporate’s dedication to not solely drive effectivity, efficiency, and progress for advertisers and publishers, however to additionally improve the viewing expertise for customers.
About Innovid
Innovid (NYSE:CTV) is an unbiased software program platform for the creation, supply, measurement, and optimization of promoting throughout linked TV (CTV), linear, and digital. By way of a worldwide infrastructure that permits cross-platform advert serving, data-driven artistic, and measurement, Innovid presents its purchasers always-on intelligence to optimize promoting funding throughout channels, platforms, screens, and gadgets. Innovid is an unbiased platform that leads the market in converged TV innovation, by way of proprietary know-how and unique partnerships designed to reimagine TV promoting. Headquartered in New York Metropolis, Innovid serves a worldwide consumer base by way of workplaces throughout the Americas, Europe, and Asia Pacific. To study extra, go to https://www.innovid.com or observe us on LinkedIn or X.
