M&S is on a mission to be seen as a trendy place to buy, and Mom London’s “Large autumn vitality” marketing campaign is again to do for the boys what it did for the ladies – inject some swagger into the model’s clothes supply.
Mom has a positive line to tread, making work that appeals to a youthful, extra modern crowd whereas retaining the extra conventional shopper on aspect, and this appears to be like prefer it would possibly do the trick. What man, no matter age, doesn’t wish to image himself raking up autumn leaves whereas trying fashionable and attracting admiring glances from the neighbours?
There’s a pleasant symmetry between the ladies’s and males’s adverts. They characteristic the identical solid, are set in the identical London sq. with the identical soundtrack – it’s solely the viewpoint that’s totally different.
MAA inventive scale: 7.5