PayPal taking over banks with the launch of a cashback debit card within the US is huge within the shopper finance trade, within the US initially and possibly globally.
BBH has gone huge with Will Ferrell too, displaying how huge, celeb-focussed promoting remains to be probably the most highly effective solution to launch an necessary new product.
Again within the UK one other company with a penchant for celebs, New Industrial Arts (Judi Dench for MoneySuperMarket, Dominic West for Nationwide, Colin Firth voicing Alzheimer’s Society) has been purchased by WPP to merge with Ogilvy. Displaying, maybe, that WPP reckons actually huge artistic companies can nonetheless be a lever for development in an adland dominated by digital media.
Publicis’ BBH is having a powerful yr on either side of the Atlantic. WPP might be hoping for fireworks from the mixed Ogilvy/NCA.
