Needs to be this one from BBH – ‘Bundles of Pleasure.’ All of the ups and downs of childbirth in a single fantastically judged bundle, topped off with a Whopper (which some moms crave it appears.) Chief Medical Officer Chris Whitty (bear in mind him?) will hate it.
A lot of Burger King’s work appears primarily designed to win awards. That is a part of a correct marketing campaign – and ought to win an award.