Entrepreneurs searching for work final yr might need had a tough time discovering locations to use.
International job postings for advertising positions dropped 42% in 2023 in contrast with 2022, in accordance with a brand new report from LinkedIn. The scenario was extra pronounced in North America, the place year-over-year job postings fell 56%.
The downward development hasn’t simply hit the rank and file, both. International job postings for chief advertising officers have been 47% decrease throughout the platform in February 2024 in contrast with February 2023.
On the identical time, 2024 might see a rebound. LinkedIn’s analysis reveals round 8 in 10 CMOs say they’re prone to rent this yr.
Some ability units could assist candidates land a job on this aggressive surroundings, the place advertising continues to adapt to adjustments in expertise and shopper conduct. Primarily based on entrepreneurs who secured new positions final yr, recruiters worth candidates who possess the next skills: social media advertising, search engine marketing, Adobe Photoshop, electronic mail advertising and market analysis.
In North America, proficiency in occasions, strategic advertising and product advertising additionally helped candidates stick out.
Entrepreneurs seem keen to maintain tempo with advances in generative synthetic intelligence, too. Within the final quarter of 2023, twice the variety of international entrepreneurs had AI listed as a ability on their LinkedIn profile in contrast with the ultimate three months of 2022.
Return to the workplace
Further knowledge from LinkedIn’s report reveals the period of distant work is winding down.
Whereas 58% of worldwide job postings for entrepreneurs supplied full-time offsite alternatives in 2021, that determine has fallen to 18% in 2023.
Hybrid working preparations, in the meantime, have grown — and will proceed to increase. At current, nearly all of advertising leaders — 56% — say they wish to work in a hybrid surroundings.
