On condition that the typical individual spends 4 hours a day on their smartphone, it’s no shock that entrepreneurs have doubled their funding in cell advertising and marketing over the previous 5 years. So, we need to make cell messaging as simple as sending an e mail.
On this launch, we’re excited to introduce highly effective instruments designed to reinforce your advertising and marketing efforts throughout all channels—from cell messaging to social media—no matter your present tech stack. You’ll additionally profit from improved reporting, streamlined marketing campaign creation instruments, and new integrations that simplify your workflow.
Cellular messaging
Capturing a cell quantity is now thought-about simply as useful, if no more so, than capturing an e mail tackle. Dotdigital’s enhanced cell messaging capabilities empower you to unify your cell and e mail messaging and attain clients on their most popular channels.
What’s new
Improved present integrations:
- On the spot Adobe Commerce information sync: Our improved integration syncs buyer information, orders, merchandise, transactional SMS, and subscription statuses in real-time. Ship order confirmations, standing updates, and welcome messages the second they occur for a frictionless buyer expertise.
- Hyvä theme compatibility expanded: Adobe Commerce retailers utilizing Hyvä themes can now take pleasure in expanded performance with the mixing of SMS seize and validation. This highly effective addition enhances present options like net habits monitoring and coupon codes, offering a extra complete and customized buyer expertise.
- Easy Zapier integration: Save money and time with our enhanced Zapier integration. Replace each e mail and cell numbers in a single Zap for a unified and streamlined workflow.
- Microsoft Dynamics: Unlock SMS capabilities by simply syncing cell numbers from CRM into Dotdigital. Create a unified contact profile with each e mail and cell data.
The way forward for cell messaging
We’re continually serving to you construct deeper connections by means of cell messaging:
- Native WhatsApp: Be among the many first to expertise self-service marketing campaign administration, two-way chat, and user-friendly modifying, all with simple reporting and segmentation.
- Branded cell messaging: Ship SMS-like messages branded together with your emblem and verified tick to reassure recipients that it isn’t spam.
Pre-register your curiosity in WhatsApp and branded messaging at this time.
Should you’re a B2B or B2C marketer, your viewers is utilizing social media. With billions of customers, ineffective focusing on can result in wasted cash. By connecting your Dotdigital account with main social platforms, you may create extremely customized campaigns that resonate together with your viewers. This may enable you maximize your ROI and remodel social media into an efficient advertising and marketing device.
What’s new
LinkedIn leads integration
With LinkedIn now having 1 billion customers, it has develop into a vital platform for B2B advertising and marketing methods. Our new integration with LinkedIn Lead Gen Varieties means that you can seize leads extra effectively:
- Varieties are pre-filled with LinkedIn profile data, making it simple for customers to finish.
- Advertisers achieve entry to detailed, company-related data together with job titles, leading to excessive conversion charges.
The combination lets you choose a LinkedIn kind and map buyer information fields, syncing leads on to your chosen lists and applications in Dotdigital. This course of streamlines information circulation, whether or not you’re sending results in Microsoft Dynamics for qualification through our connector or to a different CRM or device utilizing a webhook.
Pre-register for TikTok
We’re excited to announce two new integrations with TikTok.
- Viewers retargeting: Sync contacts from an inventory in Dotdigital to an viewers in TikTok, enhancing your retargeting efforts.
- Lead era: Sync leads from TikTok lead types instantly into Dotdigital, streamlining your lead seize course of.
These integrations additionally supply the flexibleness to dynamically handle your TikTok Advert audiences by syncing contacts to and eradicating them as wanted.
To remain on the forefront of this thrilling improvement, pre-register your curiosity now and be among the many first to leverage these highly effective new capabilities.
Enhanced ecommerce reporting
ROI is the cornerstone of ecommerce success. That’s why we’ve listened to your suggestions and created a collection of enhanced ecommerce reporting instruments designed to provide you a deeper understanding of what you are promoting efficiency.
What’s new
Cross-account income attribution
Get a holistic view of income throughout all of your accounts. Whether or not you’ve gotten a father or mother or baby account, our new cross-account analytics make it simple to trace and evaluate efficiency. Establish top-performing accounts, uncover optimization alternatives, and hint the shopper journey by means of key metrics like income, assisted income, direct orders, assisted orders, and conversion charges.
Multi-currency assist
Working in a number of areas? Our reporting now helps a number of currencies, supplying you with a world perspective on what you are promoting. Analyze income in your most popular forex and achieve useful insights into your worldwide efficiency.
Again in inventory notifications report
Keep knowledgeable about buyer demand with our new product notifications report. See who has subscribed to notifications for which merchandise and optimize your inventory ranges accordingly.
Streamline marketing campaign creation
We perceive that crafting segments and configuring webhooks will be time-consuming. Our newest updates make marketing campaign creation a breeze, so you may deal with delivering distinctive buyer experiences.
What’s new
Marketing campaign ship exclusions
Constructing segments typically takes time, and you could end up excluding the identical standards in each marketing campaign. It may be a repetitive course of for busy advertising and marketing groups. That’s why we’ve created marketing campaign ship exclusions. Merely create an inventory or section you wish to exclude to ensure your advertising and marketing lands with the individuals who want it.
This new function enables you to exclude segments, lists, and preferences instantly on the time of sending your marketing campaign. You too can exclude teams out of your messages. Which means you probably have a particular group of contacts that you just need to keep away from sending messages to, you may simply add them to your exclusion record. This can be a easy but highly effective solution to goal your viewers extra exactly and scale back the chance of sending undesirable emails.
Program webhook templates
We’ve made it simpler to make use of webhooks in your applications by introducing program webhook templates. Our program webhook templates simplify the method, permitting you to tug and drop pre-configured templates into your applications. With only a few clicks, you may arrange webhooks that combine seamlessly together with your different methods.
Improved customized product suggestions
With our enhanced options, creating participating product suggestions is a breeze.
Final browsed suggestions:
- Expanded structure choices: Get pleasure from higher design flexibility with a brand new horizontal product structure, permitting as much as two rows of merchandise.
- Personalised call-to-action: Every product can now function its distinctive call-to-action.
Additionally purchased/purchased collectively suggestions:
- Environment friendly block creation: Save time with the flexibility to duplicate advice blocks.
Different integrations and updates
Stamped.io
Sync your evaluation information with Dotdigital contacts. You should utilize this useful data to create focused segments, set off automated campaigns primarily based on opinions, and personalize content material tailor-made to your buyer’s preferences.
Dotdigital tag for commerce platforms
The Dotdigital tag simplifies the method of connecting our platform to your ecommerce retailer, whether or not you’re utilizing Shopify, BigCommerce, or Shopline.
Beforehand, the mixing course of required the handbook set up of a number of scripts, which was time-consuming.
The Dotdigital tag now consolidates all obligatory scripts right into a single, environment friendly answer, streamlining the method. This consists of:
- Web site monitoring
- Internet habits monitoring
- ROI monitoring
- Onsite suggestions
- Contemporary Relevance script (for joint clients)
Verified associate integrations
We have now expanded our community of verified associate integrations to offer you much more choices. Now you can improve your advertising and marketing methods with instruments like:
- Social Clique
- Upzelo
- Bon Loyalty
- Quick Simon
- GoCertify
- OptinMonster
Contemporary Relevance
Contemporary Relevance has undergone vital person expertise (UX) enhancements to streamline workflows, unify the loading expertise, and align the platform with the Dotdigital model.
We hope these new options empower you to create much more customized and interesting campaigns throughout all channels, together with e mail, social media, and cell messaging.
Wish to study extra? Request a demo, or communicate to your Dotdigital account supervisor.
