New Barbie Phone Aims to Break Smartphone Addiction

A brand new cell phone combines the playful aesthetics of Barbie with a deal with consumer well being and well-being.

The flip telephone’s retro design is intentional. It goals to supply a break from the fixed notifications and options which have change into an indicator of smartphones.

It’s a steal at £99 and is able to be ordered.

In contrast to at this time’s smartphones, the flip telephone is designed as a easy machine. It depends solely on applied sciences from the Nineteen Nineties and 2000s, akin to a digicam, calls, and texts. It lacks web and social media capabilities.

In response to its creators, the flip telephone is designed to facilitate a digital detox. It contains digital well-being recommendation, and HMD has noticed an elevated curiosity in disconnecting from at this time’s feature-rich gadgets.

Along with its primary options, the flip telephone presents a variety of customisation choices, together with stickers and covers.

Lars Silberbauer, HMD’s chief advertising officer, stated, ‘The fixed barrage of on-line content material overwhelms us in our fast-paced digital world.”

“When you’re trying to escape the digital overload, this Barbie-themed telephone encourages you to ditch your smartphone and embrace a extra carefree life-style.”

“We’re thrilled to convey collectively the enduring Barbie and the resurgence of characteristic telephones. This machine presents a refreshing various to trendy smartphones, and we will’t wait to see how individuals reply.”

Analysts imagine the brand new telephone may capitalise on the rising want for less complicated gadgets with out the web and different superior options as individuals search digital detoxes and change into weary of contemporary expertise.

“HMD has completed a terrific job revitalising the common-or-garden ‘dumb telephone’. Everybody I’ve talked to is happy concerning the concept and the design. It’s an eye catching machine that turns heads,” stated Ben Wooden, chief analyst and advertising officer at CCS Perception.

CCS Perception predicts that over 400,000 models of the “dumb telephone” will likely be offered within the UK this 12 months regardless of the notion that it’s outdated. This presents a sexy alternative for a corporation like HMD.”

HMD has lengthy recognised the rising curiosity in easier gadgets and the nostalgia for earlier expertise. As a continuation of Nokia’s previous telephone enterprise, HMD is led by many former Nokia executives and presents up to date variations of beloved Nokia fashions just like the 3310.