Nexxen will present self-service TV information by The Commerce Desk for the primary time within the U.Ok. and Canada, enabling extra environment friendly media funding throughout the premium web
New York – Nexxen, a worldwide, versatile promoting know-how platform with deep experience in information and superior TV, immediately introduced a strategic information partnership with The Commerce Desk. Offering The Commerce Desk’s advertisers entry to computerized content material recognition (“ACR”) information segments – obtainable solely from Nexxen – this integration presents shoppers superior cross-channel and cross-device focusing on capabilities, for extra environment friendly media funding throughout the premium, open web.
ACR information, broadly held inside and fragmented amongst walled gardens, helps resolve CTV’s greatest challenges, like promoting over-saturation and fragmented focusing on. Nexxen’s ACR information segments enable advertisers to attain incremental attain with TV-viewing audiences, managed frequency and aggressive conquesting.
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Spanning each linear and streaming, Nexxen’s ACR information segments are straight obtainable on The Commerce Desk’s platform for activation as its first self-service TV information supplier within the U.Ok. and Canada, in addition to within the U.S. and Australia. The information segments are categorized by style, networks, applications and brand-level advert publicity, providing extra holistic and complete TV-viewing information.
“We’ve lengthy understood and appreciated the methods during which ACR information can empower advertisers to higher perceive their audiences’ TV viewership patterns and inform their cross-platform investments,” stated Karim Rayes, Chief Product Officer at Nexxen.
“Finally, we wish to guarantee these advertisers have entry to the richest, most related information obtainable and the flexibleness to activate that information throughout the premium, open web – which is strictly what this partnership with The Commerce Desk brings to market.”
“Manufacturers want to consider TV media shopping for in a holistic method that mixes each their linear and CTV plans,” stated Ben Sylvan, VP of Knowledge Partnerships at The Commerce Desk. “Nexxen’s ACR information can empower advertisers to higher perceive their viewers throughout platforms and units, to allow them to goal to effectively make investments their media budgets to supply shoppers with a premium advert expertise.”
About Nexxen
Nexxen empowers advertisers, businesses, publishers and broadcasters world wide to make the most of information and superior TV within the methods which are most significant to them. Our versatile and unified know-how stack contains a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Knowledge Platform at its core. With streaming in our DNA, Nexxen’s strong capabilities span discovery, planning, activation, monetization, measurement and optimization – obtainable individually or together – all designed to allow our companions to succeed in their objectives, regardless of how far-reaching or hyper area of interest they could be.
Nexxen is headquartered in Israel and maintains workplaces all through the US, Canada, Europe and Asia-Pacific, and is traded on the London Inventory Change (AIM: NEXN) and NASDAQ (NEXN). For extra data, go to www.nexxen.com.
About The Commerce Desk
The Commerce Desk™ is a know-how firm that empowers patrons of promoting. By means of its self-service, cloud-based platform, advert patrons can create, handle, and optimize digital promoting campaigns throughout advert codecs and units. Integrations with main information, stock, and writer companions guarantee most attain and decisioning capabilities, and enterprise APIs allow customized growth on high of the platform. Headquartered in Ventura, CA, The Commerce Desk has workplaces throughout North America, Europe, and Asia Pacific. To study extra, go to thetradedesk.com or comply with us on Fb, Twitter, LinkedIn and YouTube.
