Nike’s Paralympics Ad Shows Competitors, Not Participants, With a Fierce Winning Mentality

Nike launched the newest stereotype-busting advert across the 2024 Paralympic Video games, making it clear that the athletes concerned have an eye-of-the-tiger mindset. The 30-second spot, with a hovering Beethoven soundtrack and a great deal of motion pictures, will get its narration from famend wheelchair fencer Bebe Vio. “They are saying that simply being right here is winning–participating is successful,” Vio…