Ocado Retail, the UK’s quickest rising grocer, is at this time marking a brand new chapter in its retail media journey with the launch of Ocado Adverts, constructing on its lengthy historical past within the house.
Ocado’s online-first working mannequin will permit Ocado Adverts to drive measurable progress for its model companions, whereas delivering related promoting and a personalised expertise for patrons, permitting them to seek out the manufacturers they need and uncover new merchandise.
This subsequent step in Ocado’s retail media journey comes as advert spend for the retail media {industry} is predicted to cross £3.2 billion within the UK this yr, and is ready to nearly double by 2027*.
Commercial
Ocado Retail has in depth first-party buyer knowledge, enabling manufacturers to focus on clients at scale based mostly on buy historical past and attain a verified viewers for advertisers.
Ocado Adverts includes the next parts:
Full Funnel Retail Media: Onsite and Offsite, Social Media and Related TV promoting
Ocado Adverts Supervisor: All of the instruments and options required for managing efficient retail media campaigns, powered in partnership with Zitcha
Ocado Insights & Measurement: Sturdy insights, analytics, and measurement powered by Beet, Ocado’s self-serve insights platform, with a metrics roadmap aligned to IAB requirements for industry-leading accuracy.
Ocado Audiences: Advertisers can goal the UK’s fastest-growing grocer’s audiences with new methods to construct audiences, and use for focusing on offsite
Ocado Innovation: Advertisers can leverage the Ocado NPD Lab for the quickest NPD within the UK and use A/B testing to optimise artistic efficiency
Ocado Adverts affords greater than present retail media options out there to manufacturers and companies, aiming to be the house of check and be taught for grocery promoting throughout digital retail media within the UK. The launch consists of propositions that assist advertisers to faucet into new methods to check and be taught their NPD, and goal with new offsite viewers extensions.
