We’re thrilled to announce that we’ve added 3 model new templates to our rising 700+ template library, designed particularly that can assist you drive conversions, gather worthwhile suggestions, and construct stronger relationships together with your viewers.
With Black Friday simply across the nook, these templates— alongside our unique Black Friday marketing campaign templates — provide the proper answer to ensure your web site is able to convert as many guests as attainable this vacation season.
Let’s dive into how every of those templates will help you develop your e mail record and enhance gross sales.
The Supply a Coupon (Slide-In) template is a extremely efficient technique to enhance conversions by presenting focused reductions or promotions on the proper time. With its slide-in format, it grabs consideration with out disrupting the searching expertise, making it superb for encouraging motion with out overwhelming the consumer.
Should you’re operating an ecommerce retailer, providing a reduction when a customer is searching your product pages or throughout checkout could make the distinction between them leaving empty-handed or making a purchase order. This template is designed to be delicate however compelling, ensuring your provide is seen when it issues most.
For instance, you should utilize this template to:
- Supply first-time customer reductions to influence them to make their first buy.
- Present unique reductions that seem when customers scroll down product pages.
- Give a particular checkout provide to nudge hesitant consumers into finishing their buy.
How one can Get The Most out of This Template:
1. Goal Abandoning Guests
Seize abandoning guests earlier than they go away by triggering your coupon provide with Exit-Intent®. This works particularly effectively on checkout or cart pages the place customers are near finishing their buy. A well timed low cost can cut back cart abandonment considerably.
2. Give an Incentive to Extremely Conscious Prospects
Present your coupon solely on pages which might be most certainly to drive conversions. For ecommerce companies, this is perhaps product pages or checkout pages. If somebody is already contemplating a purchase order, a coupon at this stage is extremely more likely to push them to finish their order.
3. Present Location-Particular Gives
Tailor your provides primarily based on the place your guests are positioned. Should you’re providing free transport for U.S. clients however not internationally, use Geo-Location Concentrating on to indicate a free transport provide solely to U.S. guests whereas presenting a distinct provide (like a share low cost) to worldwide customers.
4. Interact with Invested Guests
Show your coupon solely after a consumer has proven clear curiosity by scrolling a good portion of the web page. For instance, setting the slide-in to look after a customer scrolls down 50% of a product web page makes positive they’ve seen sufficient content material to be invested.
5. Optimize Primarily based on Your Customer’s Machine
OptinMonster routinely optimizes campaigns for cellular, however you may create mobile-specific guidelines to solely goal cellular customers. Use device-based concentrating on to indicate a particular coupon to cellular customers that is perhaps completely different from desktop provides. For example, you may provide cellular customers a particular low cost for finishing their buy on-the-go.
6. A/B Take a look at Every part
Take a look at completely different components of your coupon provide to search out what converts greatest. A/B testing means that you can experiment with numerous elements like coupon worth, set off timing, and even the copy and design of the marketing campaign. This data-driven method helps you fine-tune your campaigns for optimum effectiveness.
Begin with testing easy variables like percent-off vs. dollar-off coupons or altering the headline to see which model drives extra conversions. Use OptinMonster’s analytics to trace efficiency and shortly determine the best method.
The Fullscreen Survey template is all about grabbing your guests’ full consideration to assemble vital suggestions or knowledge. Because it takes over the whole display, any such survey works greatest once you want essential data and also you need the consumer to focus solely on responding.
This template is good for eventualities the place you need guests to pause and supply significant responses. It’s extremely efficient for:
- Put up-purchase suggestions surveys to grasp buyer satisfaction.
- Lead qualification to find out one of the best segments for future outreach.
- Product curiosity surveys to gauge demand for brand spanking new or upcoming merchandise.
Nevertheless, as a result of it takes over the consumer’s display, you’ll must be sensible about when and the place it seems to keep away from irritating your guests. It’s greatest to deploy fullscreen surveys when guests are already dedicated to participating together with your model or after they’ve taken a key motion (like making a purchase order).
How one can Get The Most out of This Template:
1. Supply Put up-Buy Surveys for Quick Suggestions
Essentially the most pure use of a fullscreen survey is to ask for suggestions instantly after a customer completes a purchase order. That is when the consumer continues to be engaged together with your model and extra doubtless to offer sincere and helpful suggestions.
Set off the fullscreen survey solely on the order affirmation web page or after the thank-you web page. Ask about their expertise navigating your website, product satisfaction, or how they discovered your service general. Since they’ve already accomplished the acquisition, it is a low-friction second to assemble vital insights.
2. Do Lead Qualification with Intent-Primarily based Questions
Should you’re in B2B or SaaS, qualifying your leads is essential. The fullscreen survey could be a incredible software for gathering key data that helps you determine high-intent guests and section them for follow-up campaigns.
Use the fullscreen survey earlier than providing gated content material, corresponding to an e-book or webinar registration. Ask questions like “What’s your principal problem proper now?” or “Which product function are you most interested by?” This lets you qualify leads and observe up with essentially the most related content material or provide.
3. Accumulate Product Insights
The fullscreen survey will also be highly effective for market analysis—like testing the waters earlier than launching a brand new product. Let’s say you’re contemplating releasing a brand new services or products. As a substitute of guessing what clients need, ask them instantly. This survey format ensures they focus in your questions with out distractions.
Present this survey to guests on particular product class pages or to returning guests who’ve proven sustained curiosity in sure merchandise. This manner, you may ask them what they’d prefer to see subsequent or which options are most vital to them.
4. Create Engagement Surveys
Fullscreen surveys are perfect for extremely engaged guests who’ve already proven they’re interested by your content material. For example, if you happen to’re operating a weblog or offering long-form academic content material, the survey can seem after a consumer has scrolled down a big portion of the web page.
Set the survey to set off after a customer has scrolled 75% or extra down a product web page, weblog put up, or detailed information. At this level, they’ve invested time and usually tend to reply. Ask them, “What else would you prefer to see from us?” or “Did you discover this text useful?”
5. Collect Free Trial Suggestions
Should you’re providing a free trial for a SaaS product or membership-type product, the fullscreen survey will help collect essential suggestions simply earlier than the trial ends. This can provide you insights into whether or not the consumer intends to transform to a paying buyer or why they may not.
Set the survey to look a number of days earlier than the trial expires and ask questions like “What do you want most in regards to the product to this point?” or “What would make you extra more likely to proceed with a paid plan?” This supplies worthwhile insights for enhancing conversion charges from trial to paid customers.
6. Use Exit-Intent® to Get Abandonment Insights
Whereas Exit-Intent® is commonly used for low cost popups, for a fullscreen survey, it will possibly work effectively for understanding why guests are abandoning a pricing web page or checkout web page. This needs to be reserved for high-value pages the place understanding the explanation for abandonment is essential.
Use Exit-Intent® on pricing pages to ask, “What’s stopping you from signing up right this moment?” or on product pages to ask, “What may make this product extra interesting to you?” Gathering this data will show you how to refine your provides and even alter pricing if mandatory.
7. Nurture Your Leads With out Friction
Should you run a content-heavy web site like a weblog or media platform, you should utilize the fullscreen survey to assemble reader preferences. This may inform your content material technique by asking what subjects they’re most interested by or what varieties of articles they need extra of.
Use OnSite Retargeting® to indicate the survey to returning guests after they’ve learn a number of articles or after they’ve spent a major period of time on the location (e.g., 5 minutes or extra). Ask questions like, “What would you prefer to learn extra about?” or “What introduced you again to our website right this moment?”
8. Keep away from Overuse
Because the fullscreen survey takes over the display, overusing it will possibly simply frustrate guests. Set the show guidelines in order that it solely seems as soon as per session and even as soon as per consumer, particularly on high-traffic pages. This ensures you’re amassing knowledge with out being disruptive.
If a consumer has already accomplished the survey or interacted with it, keep away from displaying it to them once more. This helps keep a optimistic consumer expertise and retains your suggestions knowledge clear.
The Slide-In Survey template is a wonderful software for gathering customer suggestions with out being intrusive. It easily slides into view on the backside of the display, making it a much less aggressive technique to ask for enter whereas guests are nonetheless searching your website.
The Slide-In Survey works greatest once you want fast suggestions on particular components of your website, corresponding to a product web page, weblog put up, or checkout course of, however you don’t wish to disrupt the customer expertise. As a result of the slide-in takes up much less house than a fullscreen survey, it feels extra like a dialog than a requirement for consideration. This makes it excellent for gathering insights from guests who will not be prepared for a long-form survey however are keen to offer a fast opinion.
Right here’s how you should utilize this template successfully:
- On product pages to ask guests how they really feel about particular merchandise.
- On content material pages to ask readers in the event that they discovered the article useful or in the event that they’re on the lookout for extra content material on particular subjects.
- Throughout checkout to ask customers in the event that they encountered any points or what is perhaps stopping them from finishing their buy.
How one can Get The Most out of This Template:
1. Set off Surveys on the Proper Time
Timing is vital with slide-in surveys. You wish to present the survey after the customer has had time to have interaction with the content material or product. For example, triggering the survey too early could annoy guests, whereas ready too lengthy may end in them lacking the chance to offer suggestions.
Use Scroll Set off to show the survey after a customer has scrolled via 50-75% of the web page. This works effectively on product pages, weblog posts, or long-form touchdown pages. You possibly can ask easy questions like, “Was this data useful?” or “What are you on the lookout for in a product?”
2. Section Your Viewers with Good Concentrating on
The Slide-In Survey is ideal for gathering focused suggestions from particular viewers segments. For example, you would possibly wish to ask first-time guests about their preliminary impressions, whereas returning clients is perhaps higher suited to product satisfaction surveys.
Use Good Tags and Web page-Degree Concentrating on to personalize your survey and enhance the engagement fee. Ask first-time guests, “What introduced you to our website right this moment?” and returning clients, “What may we do to enhance your expertise?”
3. Use Surveys for On-Web site Polls
The Slide-In Survey is ideal for operating fast polls to assemble insights on particular merchandise, providers, and even buyer preferences. For instance, if you happen to’re testing new product options or content material concepts, a slide-in ballot will help you collect suggestions in real-time.
Set off a slide-in ballot after a customer has spent 30-60 seconds on a product web page or weblog put up. Ask one thing like, “Which function would you prefer to see in our subsequent replace?” or “Would you want extra articles on this subject?”
4. Ask for Checkout Suggestions With out Disruption
Slide-in surveys can be utilized successfully throughout the checkout course of to determine any roadblocks which may forestall a buyer from finishing their buy. You don’t wish to interrupt the circulation with a fullscreen pop-up, however a slide-in survey along with the display could be a delicate technique to ask about their expertise.
Set off the survey on the checkout web page to look after a buyer has been there for 30 seconds or extra. Ask, “Is there something stopping you from finishing your buy?” This will help you determine friction factors in your checkout course of with out irritating the shopper.
5. Use Time-Primarily based Concentrating on for Suggestions After Key Actions
One other nice use case is to set off the survey after particular actions, corresponding to when a customer has accomplished a purpose (like signing up for a e-newsletter or downloading a useful resource).
If somebody downloads a information, ask a follow-up query like, “What different assets could possibly be useful for you?” This lets you collect real-time suggestions on what subjects and sort of content material your web site guests are on the lookout for.
6. Take a look at Completely different Survey Sorts with A/B Testing
The non-intrusive nature of the slide-in survey makes it superb for A/B testing completely different query sorts. You possibly can take a look at between open-ended questions like “What are you on the lookout for right this moment?” and multiple-choice questions like “Which of those merchandise pursuits you essentially the most?”
Run A/B exams on completely different segments of your viewers and observe which survey kind will get extra responses. Use the insights to refine your messaging and enhance future campaigns.
7. Create Buyer Help and Satisfaction Surveys
The Slide-In Survey will also be used for real-time buyer assist suggestions. For instance, after a consumer has interacted together with your assist staff through chat or e mail, you may set off a slide-in survey asking about their assist expertise.
Set off the slide-in survey after customer support interactions (e.g., post-chat or after studying an FAQ web page) to ask, “Was this data useful?” or “How would you fee your assist expertise?” This helps you collect quick suggestions in your assist staff’s efficiency.
The vacation purchasing season is among the most crucial occasions of the yr for companies, and we’ve acquired precisely what it’s worthwhile to profit from it. With 30 Black Friday templates and 24 Cyber Monday templates at your fingertips, you may simply flip your website right into a conversion machine throughout this high-traffic interval.
These templates aren’t simply placeholders—they’re examined and confirmed to work by each us and our shoppers. Whether or not you’re operating an enormous Black Friday sale or extending the hype into Cyber Monday, these designs have been fine-tuned to seize consideration, create urgency, and drive motion.
Right here’s how you should utilize our Black Friday and Cyber Monday templates to profit from your vacation campaigns:
Popups are perfect for grabbing quick consideration. You should use them to advertise your greatest vacation offers or providing unique reductions. Black Friday and Cyber Monday are all about urgency, and popups excel at creating that sense of “act now or miss out.”
Tip: Use Exit-Intent® know-how to set off popups simply earlier than guests go away, providing them an irresistible deal that retains them from bouncing.
2. Fullscreen Campaigns: Maximize Engagement with Daring Gives
Our fullscreen templates fully take over the display, making them superb for the largest, most attention-grabbing provides. These are excellent for site-wide Black Friday or Cyber Monday gross sales the place you wish to guarantee each customer is aware of about your greatest offers.
Tip: Use fullscreen gamified campaigns to get your web site guests invested within the course of, which can result in extra motion.
3. Inline Campaigns: Seamless, On-Web page Gives
If you wish to hold issues delicate however efficient, inline campaigns are an awesome selection. You possibly can embed these instantly into your content material, making it simple and frictionless for guests to have interaction together with your Black Friday and Cyber Monday provides as they flick thru your web site and eat your content material.
Tip: Use inline templates on high-traffic weblog posts or product pages to seamlessly weave in your vacation provides with out interrupting the searching expertise.
4. Slide-In Campaigns: Non-Intrusive, But Onerous to Miss
Slide-in templates are excellent for delivering provides that lightly seem from the facet of the display, making them onerous to disregard with out disrupting the customer’s circulation. These work particularly effectively on product pages or checkout pages the place guests are already contemplating a purchase order.
Tip: Use slide-ins to supply limited-time reductions or free transport as clients are searching, giving them an additional purpose to make a purchase order.
5. Floating Bar Campaigns: Maintain the Deal Seen at All Occasions
For fixed visibility, floating bars are excellent. They keep on the high or backside of the display, conserving your Black Friday and Cyber Monday offers in view with out taking on an excessive amount of house. This makes them nice for selling site-wide provides, flash gross sales, or countdowns.
Tip: Mix floating bars with Geo-Location Concentrating on to indicate completely different offers primarily based on the customer’s location, maximizing relevance and rising conversions.
Why These Templates Work
Our templates are crafted to do extra than simply look good, they’re constructed to transform. Whether or not you’re seeking to develop your e mail record, get suggestions out of your guests, promote a sale, or convert abandoning guests… these templates are designed primarily based on foundational advertising and marketing rules and greatest practices that drive motion.
They’ve been rigorously examined in the true world, so that you might be assured that they’ll show you how to get extra leads and gross sales out of your web site site visitors. Every template in our library is totally customizable via our Drag & Drop Builder, which anybody can use with out coding or design abilities.
