Sam Kennedy promoted to Govt Vice President Shopper Management
Jessica Vo promoted to Govt Vice President World Advertising and marketing Orchestration
Commercial
London: Main precision advertising company RAPP UK is at present saying the promotions of Sam Kennedy to EVP, Shopper Management, and Jessica Vo to EVP, World Advertising and marketing Orchestration.
The promotions of Kennedy and Vo coincides with a pivotal second of transformation beneath the management of UK CEO Gabby Ludzker and follows important achievements: Kennedy’s success in evolving the Mercedes-Benz account with a groundbreaking new company mannequin and Vo’s implementation of the next-gen Advertising and marketing Orchestration platform throughout the Omnicom group.The main target for each will now be on scaling these transformational successes throughout the company, with an emphasis on driving shopper progress via precision and empathy.
Kennedy, who joined RAPP in 2021 to ascertain the Mercedes-Benz staff following the Omnicom holding firm win, was beforehand Managing Director at McCann Enterprise and Chief Working Officer at Evidently. In her new function, she is going to proceed to guide and develop the Mercedes-Benz UK staff in addition to tackle the extra tasks of nurturing and rising shopper enterprise throughout the company’s portfolio, a task she took over in the beginning of the yr from Ed Lee, who had been Govt Shopper Management Director.
Jess Vo joins the RAPP management staff in a newly created function, Govt Vice President of World Advertising and marketing Orchestration after two profitable years of assembling a specialised advertising programs staff and integrating ArtBot – OPMG’s (Omnicom Precision Advertising and marketing Group) automated manufacturing instrument. Her efforts have pushed exceptional success throughout shoppers inside the automotive, luxurious and monetary sectors, and her staff have performed pivotal roles in RAPP’s latest new enterprise success. Jess’ function inside the ArtBot platform has additionally been instrumental in driving progress for key shoppers comparable to VMO2 and KFC.
In her new function, she can be answerable for scaling the Advertising and marketing Orchestration division globally, connecting groups, channels, content material, workflow, and information to offer a seamless buyer expertise for RAPP’s shoppers, each within the UK and globally.
Gabby Ludzker, CEO of RAPP UK, commented: “Each Sam and Jess have been pivotal in serving to our shoppers develop and rework – making them the pure selection to assist lead RAPP, our shoppers and our folks into the longer term and past.
“Their experience and ambition aligns completely with RAPP’s imaginative and prescient, making certain we proceed to ship progress at scale, whereas fostering innovation and inclusivity. I’m delighted that they’re becoming a member of the management staff and I’m excited in regards to the alternatives that lie forward for us”.
Jessica Vo, EVP World Advertising and marketing Orchestration, RAPP UK stated: “As companies evolve with new applied sciences, channels and information, our function in breaking down silos and delivering a related buyer expertise is extra necessary than ever.
“I’m thrilled to have the chance to develop and scale this functionality globally at such a transformative time for the business. I’m wanting ahead to implementing a worldwide customary of excellence, utilizing our present shopper successes as benchmarks.”
Sam Kennedy, EVP, Shopper Management, RAPP UK, stated “With rising technological developments, companies and types are at a pivotal level – which is why I’m so delighted to be becoming a member of the management staff of an company that’s driving the change and innovation. RAPP’s imaginative and prescient and ambition is daring and impressive and it’s thrilling to be a part of it.”
This information follows a string of main strategic partnership new enterprise wins for RAPP, together with the just lately introduced B&Q Loyalty and CRM Accounts.
About RAPP Worldwide
RAPP is a worldwide, next-gen precision advertising company, harnessing information, creativity and empathy, and expertise to drive shopper progress at scale. We do that via three tenets: Linked Knowledge, activating first-party information belongings to succeed in actual folks and scale and transfer them to motion; Linked Content material, activating clever manufacturing and generative AI to ship buyer connections that get extra environment friendly over time; and Linked Decisioning, activating the proper buyer, with the proper message, on the proper channel, on the proper time. And, throughout all of it, we get up for individuality – standing in opposition to regular, in opposition to boring, in opposition to one-size-fits-all’, as a result of each model is totally different and each particular person is simply too.
We’ve been observing and cataloguing actual folks’s lives for over 50 years giving us a wealthy and unrivalled depth of experience in first get together information which is crucial in at present’s shopper managed world. It’s why we put folks and their preferences on the coronary heart of the model expertise.
With a expertise base of greater than 2,200 people in 17+ places of work, we assist manufacturers develop the worth of actual folks by understanding what actually issues and creating experiences which might be proper for actual folks, with actual wants, in actual time, creating advertising that issues. Our experience in information and advertising sciences permits us to ship this unbelievable understanding of actionable human perception and ship customized content material at scale to our shoppers’ prospects. Constructing on our information basis, RAPP delivers a spread of functionality throughout social, digital, buyer expertise and expertise.
RAPP is proud to make use of proficient folks throughout the U.S., the U.Ok., Argentina, Germany, China, Singapore, Australia, Malaysia, South Korea, Dubai, India and Mauritius and we actively foster an inclusive office the place variety and particular person variations are valued and leveraged to realize our imaginative and prescient.
RAPP is a part of Omnicom Precision Advertising and marketing Group, a division of the DAS Group of Corporations. To be taught extra, go to www.rapp.com.
About Omnicom Precision Advertising and marketing Group
Omnicom Precision Advertising and marketing Group (OPMG) aligns Omnicom’s world digital, information and CRM capabilities to ship exactly focused and significant buyer experiences at scale. Utilizing a common framework of related folks, processes and platforms, OPMG offers companies that embrace digital expertise design and improvement, expertise technique and implementation, data-driven product / service design, CRM / loyalty technique and activation, econometric and attribution modeling, technical and enterprise consulting and change / program-management companies. On the core of delivering these companies is Omni, a complicated expertise platform that mixes superior AI instruments for content material intelligence and automation with a robust cultural insights engine and massively scaled information insights from first-, second- and third-party sources, together with a number of proprietary Omnicom information partnerships. OPMG is a division of Omnicom Group Inc (NYSE: OMC).
In regards to the DAS Group of Corporations
The DAS Group of Corporations, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a worldwide group of selling companies firms. DAS contains over 200 firms within the following advertising disciplines: specialty, PR, healthcare, CRM, occasions, promotional advertising, branding and analysis. Working via a mixture of networks and regional organizations, DAS serves worldwide, regional, nationwide and native shoppers via greater than 700 places of work in 71 international locations.
