Knowledge-driven Publicis could also be advancing on all fronts – though it had higher watch its step generally as this examination of Epsilon, amongst others, by Advert Age’s Jack Neff demonstrates – but it surely hasn’t given up on inventive both and right here’s a stunning piece of labor by Publicis Conseil, a brand new worldwide marketing campaign for insurer AXA.
It’s about safeguarding the long run (inevitably) however with a little bit of jeopardy (refreshing) and many allure. Little one lead Irma is clearly a star within the making. Deftly directed by Janssen Powers for Eddy.
AXA’s Ulrike Decoene says: “Life could also be filled with dangers, however the future shouldn’t be one in every of them. Everybody ought to have the precise to be hopeful concerning the future. And we’re performing concretely for it.”
MAA inventive scale: 9.
