Publicis Groupe, which is wanting more and more like a large consultancy with a artistic and media arm, has purchased 50-year previous Mars United Commerce, claimed to be the world’s largest unbiased commerce firm. Mars has over 1,000 workers in 14 international hubs. Deal phrases weren’t disclosed.
Mars might be rolled into Publicis information enterprise Epsilon.
Mars CEO Rob Rivenburgh says: “Becoming a member of Publicis Groupe will assist Mars understand our imaginative and prescient of being the preeminent international commerce firm sooner and extra utterly. We’re excited to have the help of Publicis to convey new alternatives to our current shoppers and likewise to share our linked commerce answer with new shoppers across the globe. We sit up for writing the subsequent chapter of commerce collectively.”
Publicis CEO Arthur Sadoun says: “We’re delighted to be welcoming Rob and his unimaginable groups at Mars to Publicis Groupe. Their revolutionary spirit and proprietary platforms will additional join and complement our current capabilities, to ship industry-leading, end-to-end commerce options for our shoppers, each on-line and offline.
“With the acquisition of Influential this summer season, and now Mars, Publicis is uniquely positioned to assist our shoppers perceive each current customers and future prospects, and join that information at a person stage to the brand new media channels that work hardest for his or her enterprise.”
