Electronic mail is embedded within the basis of all good advertising and marketing methods.
Likelihood is, no matter business you’re in, you employ e-mail to speak, promote, increase consciousness, educate, and even drive income for your corporation. That is particularly relevant to anybody promoting on-line programs who’s seeking to get folks concerned with their course, kind a relationship with them, and maintain them coming again for extra.
The important thing lies in e-mail.
Based on Nielsen’s annual advertising and marketing report, half of the advertising and marketing professionals worldwide rated the perceived effectiveness of spending on the e-mail channel as “extraordinarily/very efficient,” greater than native promoting (48%) or podcasts (45%).
Electronic mail advertising and marketing has been and can stay one of the crucial efficient channels for reaching and changing potential clients. But it surely’s not so simple as it sounds. To see true outcomes out of your technique, you’ll must spend money on an e-mail advertising and marketing platform that offers you the facility to design stunning emails, handle your e-mail record, phase teams of subscribers primarily based on their pursuits and behaviors, and automate all communications to succeed in the appropriate folks simply as they’re on the verge of opting into your on-line course.
On this article, we’ll go over the seven finest e-mail advertising and marketing platforms for course creators and break down their key options and pricing whereas taking a look at what actual customers are saying. By the top, you’ll be capable to select the platform that fits your corporation’s distinctive wants.
That is our record of the highest seven e-mail advertising and marketing platforms for course creators:
• ActiveCampaign
• ConvertKit
• Mailchimp
• GetResponse
• MailerLite
• AWeber
• Brevo
What’s an e-mail advertising and marketing platform?
An e-mail advertising and marketing platform permits companies to create, ship, and handle e-mail campaigns. It helps you design emails, phase your viewers, automate e-mail sequences, observe efficiency, and guarantee your messages attain your subscribers’ inboxes, all of that are essential in rising your viewers and incentivizing them to come back again.
Do you know that over 80 % of small companies depend on e-mail as their major buyer acquisition and retention channel? There are few issues extra essential to a course creator than attracting new clients after which with the ability to maintain them round for future launches. However, there are just a few issues…
For on-line course creators, an e-mail advertising and marketing platform gives quite a lot of advantages:
- Viewers segmentation: Tailor your messages to particular teams of subscribers primarily based on their pursuits, conduct, or stage within the course, guaranteeing extra related and interesting communication.
- Automating your campaigns: Arrange automated e-mail sequences to welcome new college students, ship course updates, and remind them of essential deadlines or upcoming occasions, saving you effort and time.
- Boosting buyer engagement: Hold your college students engaged with common newsletters, ideas, and unique content material, serving to to construct a robust relationship and group round your course.
- Efficiency monitoring: Monitor the success of your e-mail campaigns with analytics that present open charges, click-through charges, and different key metrics. This lets you refine your technique for higher outcomes.
- Promotional alternatives: Use e-mail advertising and marketing to advertise new programs, supply reductions, and announce particular occasions or webinars, driving enrollment and rising income.
- Gathering related suggestions: Ship surveys and suggestions types to assemble insights out of your college students, serving to you enhance your programs and meet their wants extra successfully.
It’s clear that e-mail is a serious lever for any enterprise, entrepreneur, or unbiased creator. Let’s check out the seven platforms that on-line course creators will profit extra from.
ActiveCampaign
G2 score: 4.5
Free trial: Sure
ActiveCampaign is the must-have clever advertising and marketing automation platform, with e-mail on the very coronary heart of the product. The platform’s automation-first strategy helps the course creator ship stronger, extra private experiences for each buyer—whether or not you have got one or a million.
Key options of ActiveCampaign
Course creators searching for an e-mail advertising and marketing platform will take pleasure in numerous options after they join ActiveCampaign:
Superior e-mail advertising and marketing: ActiveCampaign is aware of it’s all about getting the appropriate content material to the appropriate folks on the proper time. Generate extra clicks by sending every contact extremely related e-mail content material each time, swapping out topic strains, previewing copy and hero photographs for every phase, and discovering the simplest possibility. Automate your e-mail campaigns and have peace of thoughts that issues like reminders, follow-ups, and promotional emails will exit on the proper second.
Dynamic content material: ActiveCampaign’s personalization tags and dynamic content material options ensure you’re all the time able to resonate, interact, and convert. This helps you ship the appropriate content material to every contact primarily based on their actions and pursuits, rising open charges. Plus, the platform boasts world-class deliverability, rating #1 in all e-mail advertising and marketing platforms by Emailtooltester.
Segmentation: ActiveCampaign segmentation helps you discover simpler methods to succeed in your viewers primarily based on their distinctive preferences and conduct. Get extra out of your viewers information through the use of it to construct stronger campaigns that drive extra conversions.
CRM: ActiveCampaign’s CRM retains your whole gross sales course of shifting easily. Automate contact administration, rating leads, monitor offers and pipelines, and observe duties. Constructed-in automation takes care of all of it, eliminating tedious duties so you possibly can deal with promoting.
Touchdown pages: ActiveCampaign’s drag-and-drop touchdown web page builder makes it easy for anybody to get began immediately. Select from a whole bunch of touchdown web page templates and create distinctive pages for any use case. Plus, you possibly can observe your web page efficiency and get actual perception into what’s and isn’t working.
Kinds: Whether or not you want sign-up types, questionnaires, lead magnets, or the rest, the ActiveCampaign kind builder instrument lets you frictionlessly collect the appropriate information and begin turning it into income. Create and embed types throughout your ActiveCampaign touchdown pages and your personal websites.
It doesn’t matter what plan you find yourself selecting, you’ll take pleasure in options like:
• Accelerated onboarding
• Contact migration
• Chat and ticket assist
• Buyer enablement workshops
• And video tutorials
ActiveCampaign pricing
ActiveCampaign’s entry-level plan begins at $15 per 30 days, paid yearly. This Starter plan helps you get off the bottom with customized advertising and marketing campaigns and offers you entry to options like:
• Automation triggers and actions
• Multi-step advertising and marketing automation
• Electronic mail and touchdown web page templates
• A/B testing on emails
• Fundamental segmentation performance,
• AI-powered automation builder
• 900+ automation recipes
• 900+ integrations (together with e-commerce integrations like Shopify, Sq., and WooCommerce)
• Web site monitoring
ActiveCampaign has 4 plans, Starter, Plus, Professional, and Enterprise, with Professional being the preferred selection at $79/month. With the Professional plan, you’ll unlock full omnichannel advertising and marketing automation and have as much as three customers on one account. Take pleasure in all of the options of the Starter plan, plus extra options like conditional content material, predictive sending, superior segmentation, attribution and conversion monitoring, and an enhanced CRM as an accessible add-on.
In case you’re nonetheless not sure, check out a fast (however complete) demo of what you possibly can obtain with ActiveCampaign.
What do actual customers suppose?
When taking a look at actual consumer evaluations on G2, many reviewers say ActiveCampaign is user-friendly for all expertise ranges and gives spectacular automation options that helped them scale their enterprise.
Extremely strong, user-friendly, and reasonably priced.
“ActiveCampaign is a program I’ve used for years in my very own companies and for purchasers, and the strong but easy to navigate automations are incredible. Though I exploit my experience to arrange advanced customized automations for my purchasers, they’ll simply modify and use the automations afterward. There are incredible and basically limitless integrations, making this an incredible platform for companies and nonprofits. To not point out their buyer assist is unparalleled and can enable you to resolve something!”
— Calion W., Electronic mail Advertising and marketing and Automation Specialist for Non-Income
I’ve been utilizing ActiveCampaign for over three years and it’s nonetheless nice.
“The nice factor is that you would be able to create a limiteless variety of automations. These automations run seamlessly within the background, producing new gross sales effortlessly. The built-in CRM characteristic can be wonderful for shifting leads via the pipeline and boosting gross sales. The group across the product is nice (emails, webinars, guides, calls), and new options (together with AI options) are consistently being rolled out, together with a cell app for on-the-go administration.”
— Rafal R., Digital Advertising and marketing Supervisor
ConvertKit
G2 score: 4.4
Free trial: Sure
ConvertKit is an e-mail advertising and marketing platform designed particularly for creators, resembling bloggers, podcasters, and on-line course instructors. It focuses on serving to you develop and have interaction your viewers via customized e-mail campaigns and automation.
Key options of ConvertKit
- Visible automation builder: Create superior e-mail sequences with a user-friendly drag-and-drop interface.
- Subscriber tagging and segmentation: Set up your viewers by tagging subscribers primarily based on their actions and pursuits.
- Touchdown pages and types: Construct customized touchdown pages and opt-in types to develop your e-mail record.
- Broadcast emails: Ship one-time emails to your whole record or particular segments.
- Integrations: Join with common instruments and platforms like WordPress, Shopify, and Teachable.
- E-commerce capabilities: Promote digital merchandise and subscriptions straight via ConvertKit.
- Detailed analytics: Observe e-mail efficiency with complete studies and insights.
ConvertKit pricing
ConvertKit’s entry-level pricing begins with a free Publication plan for as much as 1,000 subscribers, permitting you to entry core options like limitless touchdown pages and types, e-mail broadcasts, and subscriber tagging.
As your record grows, their Creator Plan begins at $25/month, billed yearly. It gives superior automations, integrations, and extra assist, making ConvertKit an accessible and scalable possibility for creators at varied phases of their enterprise.
What do actual customers suppose?
Good for creators!
“I like the way it lets me cut up my e-mail record into completely different elements. This manner, I can ship particular emails to sure folks, which has helped me join higher with my viewers. The automated e-mail characteristic can be fairly cool. I can arrange a bunch of emails that get despatched out on their very own when sure issues occur. Total, I cherished the easy interface.”
—Sahil J., Co-founder
I by no means thought that e-mail advertising and marketing could be this simple.
“That is such a Consumer-Pleasant Electronic mail Advertising and marketing instrument. The primary software of this instrument is that it helps customers create and handle e-mail campaigns, construct touchdown pages, automate e-mail sequences, and construct Electronic mail lists. The platform is straightforward to make use of, permitting customers to create stunning and interesting emails with out coding data. Customers can create e-mail sequences utilizing a drag-and-drop editor and likewise use a variety of templates and customization choices.”
—Tejasvi, Operations Supervisor
Mailchimp
G2 score: 4.3
Free trial: Sure
Mailchimp is a complete e-mail advertising and marketing platform that helps companies of all sizes create, ship, and analyze e-mail campaigns. It’s recognized for its user-friendly interface and highly effective options, making it tremendous simple to design skilled emails, automate advertising and marketing efforts, and achieve insights into marketing campaign efficiency.
Key options of Mailchimp
- Electronic mail designer: Create visually interesting emails with drag-and-drop instruments and customizable templates.
- Viewers segmentation: Set up and goal your contacts primarily based on varied standards for customized campaigns.
- Advertising and marketing automation: Arrange automated workflows to nurture leads and have interaction clients on the proper time.
- A/B testing: Take a look at completely different e-mail parts to optimize efficiency and enhance outcomes.
- Integrations: Join with varied apps and platforms like Shopify, WordPress, and Salesforce.
- Analytics and reporting: Acquire insights into marketing campaign efficiency with detailed analytics and studies.
- Touchdown pages and types: Construct customized touchdown pages and signup types to develop your e-mail record.
- Multichannel advertising and marketing: Lengthen your attain with social media adverts, postcards, and extra.
Mailchimp pricing
Mailchimp gives a free plan for customers with as much as 500 contacts, which incorporates primary e-mail advertising and marketing options, single-step automations, and restricted templates and reporting.
Their Necessities Plan begins at $13 per 30 days for 500 contacts and gives extra e-mail templates, multi-step automations, 24/7 e-mail and chat assist, restricted reporting, A/B testing, types, and touchdown pages.
What do actual customers suppose?
A reasonably highly effective and progressive advertising and marketing assistant.
“I like how Mailchimp now makes use of generative AI to create and optimize advertising and marketing campaigns. It might generate content material, personalize my messages, and supply insights and suggestions primarily based on my buyer and monetary information. It additionally understands my pure language prompts and may do duties for me with ease.”
—Claude H., Skilled Affiliate – Consulting & Danger Providers
Makes bulk e-mail advertising and marketing a breeze.
“I like how simple it’s to synch a contact record to Mailchimp. It makes it very simple to ship emails to a really lengthy record of contacts. We used it to contact all the individuals who got here via our open homes.”
—Verified G2 consumer – Actual Property
GetResponse
G2 score: 4.3
Free trial: Sure
GetResponse is a flexible e-mail advertising and marketing platform that helps companies handle and optimize their e-mail campaigns. It gives a spread of instruments for creating emails, automating advertising and marketing processes, and analyzing outcomes, making it appropriate for companies of all sizes.
Key options of GetResponse
- Advertising and marketing automation: Create superior workflows with a visible builder to automate your advertising and marketing processes.
- Touchdown pages: Construct and publish high-converting touchdown pages to seize leads.
- Webinars: Host and handle webinars straight throughout the platform to have interaction your viewers.
- Autoresponders: Arrange automated e-mail sequences to nurture leads and drive conversions.
- Checklist segmentation: Section your viewers primarily based on conduct, demographics, and different standards for focused campaigns.
- A/B testing: Take a look at completely different e-mail parts to optimize your campaigns and obtain higher outcomes.
- Analytics and reporting: Observe and analyze the efficiency of your campaigns with detailed studies and insights.
- E-commerce integration: Join with common e-commerce platforms to streamline your advertising and marketing and gross sales efforts.
GetResponse pricing
GetResponse’s entry-level pricing begins with the Fundamental Plan at $13.20/month, billed yearly. It consists of limitless newsletters, autoresponders, web sites and touchdown pages, e-mail and touchdown web page templates, signup types and popups, and 24/7 stay chat assist.
You’ll be able to improve to their hottest plan, the Advertising and marketing automation plan. It prices $41.10/month billed yearly and offers you entry to extra options like advertising and marketing automation, event-based workflows, webinars, superior segmentation, contact scoring, gross sales funnels, and extra.
What do actual customers suppose?
My expertise with GetResponse has been AWESOME!
“There’s a minimal studying curve and anytime I’m caught or not sure of one thing, there’s rapid, stay assist accessible with an exquisite employees! I needed to transfer two web sites over, and it was achieved with ease! I’m working most of my providers via this method, and there’s no use for added programs or software program. I exploit GetResponse each day and have a lot enjoyable creating newsletters, touchdown pages, and web sites.”
—Angela J., Small Enterprise Proprietor
An e-mail advertising and marketing instrument for each degree.
“Get Response is a really user-friendly e-mail advertising and marketing software program that’s appropriate each for freshmen and for superior customers. The interface is easy to navigate and the e-mail builder is straightforward to make use of. For what issues extra superior options, GR is nice additionally for automations, touchdown pages, and pop-ups and because of the AI generator, it’s potential to rapidly arrange emails and campaigns.”
—Verified G2 consumer – Info Expertise and Providers
MailerLite
G2 score: 4.7
Free trial: Sure
MailerLite is a user-friendly e-mail advertising and marketing platform designed to assist companies create, ship, and optimize their e-mail campaigns. Identified for its simplicity and effectiveness, MailerLite gives a spread of instruments to assist companies in rising and interesting their viewers.
Key options of MailerLite
- Drag-and-drop editor: Design skilled emails simply with customizable templates and a user-friendly editor.
- Automation: Arrange automated workflows to nurture leads and have interaction clients.
- Touchdown pages: Create and publish high-converting touchdown pages to seize leads.
- Subscriber administration: Set up and phase your viewers for focused campaigns.
- A/B testing: Take a look at completely different parts of your emails to optimize efficiency.
- Analytics: Observe and analyze marketing campaign efficiency with detailed studies and insights.
- Integrations: Join with common apps and platforms like WordPress, Shopify, and Zapier.
- Pop-ups and types: Construct customized pop-ups and types to develop your e-mail record.
- RSS campaigns: Mechanically ship updates to your subscribers out of your weblog or web site’s RSS feed.
MailerLite pricing
MailerLite gives a free plan for as much as 1,000 subscribers, offering entry to core options like their drag-and-drop editor, e-mail automation builder, web sites, ten touchdown pages, comparative reporting, signup types, and pop-ups.
For extra superior options and better subscriber limits, the entry-level value begins at $9/month, billed yearly. You get 3 customers as an alternative of 1, limitless month-to-month emails (up from 12,000), and options like dynamic emails, auto resend campaigns, the flexibility to promote digital merchandise, limitless templates, limitless web sites and blogs, unsubscribe web page builder, multivariate testing, and extra.
What do actual customers suppose?
It simply works.
“Straightforward to implement and combine with APIs. The interface may be very intuitive – it’s simple to see what you must do and the way automations and subscriber lists work together. It’s extremely simple to make use of, even in the event you aren’t conversant in how lists and automation work. Plus, buyer assist is quick and useful. I’ll admit, I’m nonetheless pretty new, however I used to be in a position to get 4 lists up and working in every week with solely minimal buyer assist questions.”
—Lauren D., Small Enterprise
Buyer assist is quick, well mannered, and on level, particularly when it’s a consumer error!
“I’ve been utilizing MailerLite for years and arrange all new purchasers on it. Has a very good variety of options on its free plan and much more on its paid plan. The options should not fluffy, they’re options which can be needed as a part of any profitable e-mail advertising and marketing plan. I do need to admit that the standard of assist is likely one of the predominant explanation why I like MailerLite a lot.”
—Gisele G., Web site Designer and Coach
AWeber
G2 score: 4.2
Free trial: Sure
AWeber is a longtime e-mail advertising and marketing platform designed to assist companies create and handle their e-mail campaigns. It gives a spread of instruments to design emails, automate workflows, and analyze efficiency, making it a dependable selection for entrepreneurs seeking to develop and have interaction their viewers.
Key options of AWeber
- Drag-and-drop e-mail builder: Create skilled emails with customizable templates and an easy-to-use editor.
- Automation: Arrange automated e-mail sequences to nurture leads and have interaction clients.
- Subscriber segmentation: Set up your viewers into segments for focused and customized campaigns.
- A/B testing: Take a look at completely different e-mail parts to optimize your marketing campaign efficiency.
- Analytics and reporting: Acquire insights into your e-mail campaigns with detailed studies and metrics.
- Integrations: Join with varied apps and platforms like WordPress, Shopify, and Zapier.
- Touchdown pages: Construct and publish touchdown pages to seize leads and drive conversions.
- Signal-up types: Create customized sign-up types to develop your e-mail record.
- RSS-to-email: Mechanically ship emails to your subscribers with updates out of your weblog or web site’s RSS feed.
AWeber pricing
AWeber gives a free plan for as much as 500 subscribers, which incorporates primary options just like the drag-and-drop e-mail builder, touchdown pages, dynamic content material, sign-up types, e-mail and touchdown web page builder, and e-commerce performance.
For extra superior options and better subscriber limits, you possibly can improve to their hottest plan, the Plus Plan. This plan begins at $20/month billed yearly and offers you entry to options like limitless touchdown pages and automations, superior subscriber and message insights, precedence 24/7 assist, and a limiteless subscriber restrict.
What do actual customers suppose?
AWeber – full e-mail advertising and marketing resolution!
“AWeber is relatively a straightforward resolution for e-mail advertising and marketing and may also be used for some primary e-commerce advertising and marketing wants. We select this platform for our advertising and marketing division as a result of it’s simple for us to work with, it comes with all basic options required for a profitable advertising and marketing, and it’s fairly market aggressive and I’d say pretty priced software program.”
—Malik T., Advertising and marketing Supervisor
I’ve used AWeber for years and gained’t change.
“AWeber has quite a lot of tutorial movies and webinars which can be very useful for serving to me arrange my site visitors wants. I’ve used AWeber to construct my record for years. When my VA wished me to make use of a distinct autoresponder, I instructed her I didn’t plan on switching. She dumped all the pieces in my lap as a result of she didn’t know the best way to use AWeber. I nonetheless wouldn’t swap. I’m utilizing the database of questions and solutions in addition to the movies and webinars. Assist has been provided when requested, too.”
—Patricia Jean Z., Proprietor Zito World Enterprises, LLC
Brevo
G2 score: 4.6
Free trial: Sure
Brevo, previously often known as Sendinblue, is a digital advertising and marketing platform that gives instruments for e-mail advertising and marketing, SMS campaigns, advertising and marketing automation, and extra. It permits companies to handle all their advertising and marketing efforts from one platform.
Key options of Brevo
- Electronic mail advertising and marketing: Design and ship skilled emails with an easy-to-use drag-and-drop editor and customizable templates.
- SMS advertising and marketing: Attain your viewers immediately with customized SMS campaigns.
- Advertising and marketing automation: Create automated workflows to have interaction and nurture leads primarily based on their conduct and interactions.
- CRM: Handle and phase your contacts with an built-in buyer relationship administration system.
- Touchdown pages: Construct and publish touchdown pages to seize leads and drive conversions.
- A/B testing: Optimize your campaigns by testing completely different e-mail parts.
- Transactional emails: Ship order confirmations, transport notifications, and different transactional emails.
- Integrations: Join with common apps and platforms like Shopify, WordPress, and Salesforce.
- Analytics and reporting: Observe the efficiency of your campaigns with detailed studies and analytics.
Brevo pricing
Brevo does supply a free plan that features as much as 300 emails per day and important options like advertising and marketing automation, SMS campaigns, customizable e-mail templates, a drag-and-drop editor, transactional emails, and extra.
If you must improve, their Starter plan runs $9/month and gives 5,000 emails per 30 days, no each day sending restrict, no Brevo emblem, primary reporting and analytics, 24/7 e-mail assist, and extra. Their hottest plan is the Marketing strategy constructed for advertising and marketing managers and e-commerce execs. It prices $18/month and gives much more options, like predictive sending, multi-user entry, and A/B testing.
What do actual customers suppose?
The worth for cash is nearly unbeatable for this e-mail advertising and marketing platform.
“It’s now been a yr since we moved from completely different platforms to handle all our mailings to Brevo. The implementation was fairly simple and we had been happy to have the ability to have many options centered in a single place. Creating e-mail templates is straightforward and elements might be re-used in several templates. The actual fact they drive us to ship GDPR-compliant emails is a plus!”
—Matthieu T., Full Stack Developer
Inexpensive e-mail advertising and marketing for people, freelancers, and solopreneurs simply beginning out.
“As a freelancer, with a small viewers, it’s nice to have an e-mail advertising and marketing instrument that enables segmentation and lists. Different instruments have it however for a value. Whenever you’re simply beginning out, you possibly can’t afford plenty of instruments. In case you’re desirous to strive it out, it’s additionally nice for that as nicely. It’s simple to make use of, buyer assist is loopy responsive and useful. I’ve completely loved utilizing this instrument on the free plan and would advocate it.”
—Sue-Jan N., Private Coach
It’s your selection
Electronic mail must be a pillar of your advertising and marketing technique in the event you’re a course creator. With the information laid out, we hope you are feeling assured choosing an e-mail advertising and marketing platform and perceive which instrument will work finest on your particular wants as a course creator.
Prepared to check drive among the finest e-mail platforms accessible? Join a free trial of ActiveCampaign.
