It’s some of the polarising problems with our occasions, however that hasn’t stopped Dr Prakti dishwasher cleaner from stoking the flames of controversy. To pre-rinse or to not pre-rinse? Do you soak? And the way dare you set the plates in crooked?
Dr Prakti gel claims to resolve the arguments, which have an effect on 40% of {couples}, as soon as and for all. This entertaining spot by Polish company OK Human dramatizes disputes between {couples}, mates, colleagues, celebs – and even newsreaders.
The marketing campaign is operating in Poland and another European markets, backed by content material from influencers who’re joyful to show their very own dishwasher-loading fights in help of the model.
All credit score to the consumer and the company for having some enjoyable with family merchandise – even when the argument won’t ever really be received.
MAA inventive scale: 7
