Launched | 2023
Headquarters | Connecticut
Product | Vitality
High Government | Michael Fallquist, Founder & CEO
Vitality knowledgeable and entrepreneur Michael Fallquist has introduced sustainable vitality options to communities throughout the nation for a lot of his profession. Whereas he began his profession in vitality working for a corporation with a standard enterprise mannequin, he shortly got here to grasp a special form of energy—the ability of community advertising and marketing.
As a first-time entrepreneur with no community advertising and marketing expertise, Michael launched Viridian Vitality in 2009. It was an in a single day success, promoting clear vitality and photo voltaic merchandise to lots of of hundreds of consumers inside a number of quick years by means of a community advertising and marketing gross sales mannequin.
“After I began my first enterprise, Viridian Vitality, I didn’t know the very first thing about community advertising and marketing. At that time, I used to be a enterprise college graduate who wrote a marketing strategy, and community advertising and marketing was the distribution channel,” he defined. “By that have, I noticed the right match between vitality and community advertising and marketing and, extra importantly, that community advertising and marketing was a lot greater than a distribution channel. If finished proper—with a laser deal with merchandise which can be nice for the client and a neighborhood that pulls world-class entrepreneurs—then community advertising and marketing is the right automobile for constructive change.”
Michael is again within the vitality community advertising and marketing trade along with his new enterprise, Assume+. “I used to be impressed to get again into vitality community advertising and marketing due to the large alternative in neighborhood photo voltaic,” he mentioned. “I’ve by no means seen a greater vitality product for the buyer—assured financial savings of as much as 30 p.c on their electrical energy invoice for as much as 20 years—and it’s a fantastic match with deregulated electrical energy, as each merchandise assist clients management their vitality prices.”
Expertise+
Michael is leveraging his a few years within the vitality trade and his decade of community advertising and marketing expertise in his present position as Chief Government Officer of Assume Vitality and Assume+, the corporate’s direct promoting channel. Assume+ launched in January 2023 and has enrolled over 8,000 unbiased Vitality Advisors who share the corporate’s sustainable vitality options to clients in 16 states and Washington, DC.
Historically, deregulated vitality choices and neighborhood photo voltaic are shared by means of junk mail or door-to-door salespeople, transient or high-pressure gross sales home windows that don’t successfully seize the advantages of those options. Assume+ harnesses the ability of community advertising and marketing, permitting Vitality Advisors to share the higher vitality selections they’re having fun with personally by means of clear electrical energy or neighborhood solar energy with buddies, household and past.
Michael and his crew have made each becoming a member of Assume+ and constructing a enterprise easy by means of an reasonably priced enrollment price and annual membership charges, no month-to-month charges and an easy, rewarding compensation plan.
“The whole lot we’re targeted on is creating a special means to consider the trade,” he mentioned. “We have now a quite simple method with very low limitations to entry and a transparent path for Vitality Advisors to achieve success, incomes again their enrollment price in lots of circumstances by merely enrolling their very own dwelling. It begins with our core electrical energy product, which is long-term value certainty for the buyer, married with this know-how that unlocks worth and empowers the client to earn money again. After which it’s on the neighborhood photo voltaic aspect with locked-in financial savings that they’ll earn month-over-month just by enrolling in government-sponsored packages.”
Alternative+
As extra states decontrol electrical energy and new neighborhood photo voltaic markets open, Michael and Assume+ are desirous to introduce financial savings, sustainability and alternative to clients by means of the corporate’s rising subject of Vitality Advisors. Powered by proprietary know-how and well-capitalized with personal fairness funding, Assume+ is positioned to thrive within the years to return.
“I’m so excited concerning the dimension of the chance,” Michael mentioned. “With the neighborhood photo voltaic market within the early levels of growth and our proprietary know-how offering us with a aggressive benefit in clear electrical energy, Assume+ is properly positioned to be a legacy firm that may depart a long-lasting constructive influence within the communities we serve and within the lives of our Vitality Advisors. I couldn’t be prouder of every little thing we’ve achieved up to now yr and look ahead to a really vivid future forward.”
From the July/August 2024 concern of Direct Promoting Information journal.
