Top Technology Influencer Marketing Agencies

Notable Shoppers: Google, Samsung, Uber, eToro, Sony

Moburst, an influencer advertising company famend for its revolutionary methods and tech-savvy strategy, has carved a distinct segment for itself within the aggressive world of digital advertising. 

Based in 2013, Moburst has grown quickly, pushed by its dedication to serving to manufacturers improve their digital presence and attain their goal audiences via strategic influencer partnerships. The company’s deep connections to the tech trade have been instrumental in shaping its success and popularity.

Moburst was based by Gilad Bechar, an entrepreneur whose resume exhibits stops at Microsoft and a creepy facial recognition startup (Faception). Figuring out the uphill climb tech corporations usually face, Gilad’s imaginative and prescient was to create an company that would bridge the hole between manufacturers and customers via customized and efficient digital advertising methods. 

His experience in cellular app advertising, mixed with a eager understanding of shopper habits, laid the inspiration for Moburst’s revolutionary strategy to influencer advertising.

The company began as a small crew with a giant ambition: to revolutionize the best way manufacturers join with their audiences. Over time, Moburst has expanded its providers, constructing a sturdy portfolio that features influencer advertising, app retailer optimization, cellular promoting, and artistic providers. 

Their development trajectory is a testomony to their capability to adapt to the ever-changing digital panorama and ship distinctive outcomes for his or her purchasers.

From its inception, Moburst has maintained a powerful connection to the tech trade. The founders’ background in cellular app advertising offered them with priceless insights into the challenges and alternatives inside the tech sector. This connection has allowed Moburst to develop a novel understanding of tech services, enabling them to craft tailor-made advertising methods that resonate with tech-savvy audiences.

Moburst’s deep roots within the tech trade are evident of their shopper roster, which incorporates among the world’s main tech corporations. Their experience in navigating the complexities of tech advertising has made them a go-to company for manufacturers seeking to make a mark within the digital area.

Moburst’s work with tech corporations is a testomony to their proficiency in influencer advertising. The company has helped quite a few tech manufacturers obtain their advertising targets via strategic influencer partnerships. Their strategy is grounded in a radical understanding of the tech panorama and the distinctive wants of tech customers.

Although earlier than they will get to any of that, Moburst begins every marketing campaign with an in-depth evaluation of the shopper’s product. This implies understanding the expertise behind the product, its options, and its distinctive promoting factors. This information is essential for figuring out the suitable influencers who can successfully talk the product’s worth to their viewers.

Moburst locations a powerful emphasis on knowledge and analytics—little question that their purchasers do, too. Tech loves knowledge. They observe key efficiency indicators (KPIs) comparable to engagement charges, conversion charges, and return on funding (ROI) to measure the success of their campaigns. This data-driven strategy permits them to repeatedly refine their methods and ship optimum outcomes for his or her purchasers.

Moburst’s journey from a small startup to a number one influencer advertising company is a testomony to their experience, innovation, and dedication. Their sturdy connection to the tech trade has been a key issue of their success, permitting them to know the distinctive wants of tech manufacturers and craft efficient advertising methods. 

By leveraging the ability of influencer advertising, Moburst has helped tech corporations join with their audiences, drive engagement, and obtain their advertising targets.

Notable Campaigns

Moburst collaborated with Samsung to considerably enhance downloads, retention, and income for his or her US-based app retailer, Galaxy Apps. With over 70 million Samsung gadgets within the US, the first goal was to advertise the personalization options of Galaxy gadgets, such because the Fonts and Themes shops.

To realize this, Moburst employed a multi-faceted technique. They segmented the audience into distinct teams, comparable to avid gamers and superior design fans, and tailor-made campaigns to every phase. 

For example, avid gamers have been directed to the gaming part, Galaxy advocates have been launched to the “Made for Samsung” part, and design fans have been supplied with customized font and theme choices to personalize their telephones.

The marketing campaign’s effectiveness was evident within the outcomes: downloads elevated by 79%, income rose by 39%, and followers on the Galaxy Apps Fb web page surged by an astounding 1400%. 

These spectacular outcomes have been a results of Moburst’s meticulous micro-segmentation and customized advert methods, which ensured that every viewers phase obtained related and interesting content material.

Samsung’s Galaxy Apps Retailer Supervisor, Audrey Park, praised Moburst for his or her clear communication and responsive collaboration, which have been key to the marketing campaign’s success. The case research highlights Moburst’s functionality to ship tailor-made advertising options that drive important development and engagement for tech manufacturers like Samsung.

Notable Shoppers: Lyft, Amazon, Turbotax, Netflix, Adobe

Ubiquitous, an influencer advertising company based in 2021, has swiftly established itself as a dominant participant within the discipline. Its origins hint again to Jess Flack, who was then main the efficiency advertising crew at Bellhop, a startup revolutionizing the shifting trade. 

Jess recognized the untapped potential of TikTok as a advertising platform, discovering that its cost-per-mille (CPM) was considerably decrease than these of established platforms like Instagram and YouTube. This discovery prompted Jess to refine her influencer advertising methods and, finally, to determine Ubiquitous.

Ubiquitous makes a speciality of harnessing the ability of TikTok influencers to create impactful advertising campaigns, although they’re simply as snug on Instagram and YouTube. The company is famend for its meticulous strategy to influencer advertising, which mixes revolutionary expertise with artistic methods. 

Whereas Ubiquitous serves a various vary of industries, its collaboration with tech corporations stands out, showcasing their capability to merge advertising acumen with technological experience.

A testomony to their prowess is the marketing campaign with Litter Robotic, an organization specializing in automated pet care merchandise. Ubiquitous managed to safe 66 million views and 93,000 web site visits, translating into substantial gross sales figures. This marketing campaign exemplifies how Ubiquitous combines artistic content material with data-driven ways to supply measurable outcomes.

The company’s founders deliver a wealth of expertise from varied sectors, together with tech and advertising. CEO Jess Flack has, as talked about, a background in efficiency advertising and has beforehand scaled paid channel revenues considerably at Bellhop. 

Jesse Gambucci, the EVP of Gross sales & Technique, has intensive expertise in gross sales management roles at Verizon and Oracle, managing multimillion-dollar accounts. Mark Slay, the Director of Finance, has a sturdy background in public accounting and company finance inside the tech trade, contributing to Ubiquitous’s strategic development.

Ubiquitous’s success lies in its capability to deal with all features of influencer advertising, from figuring out and managing influencer partnerships to creating compelling content material and deploying advert spend successfully. 

Their proprietary software program streamlines these processes, enabling them to scale campaigns effectively and supply detailed analytics to their purchasers. This technological edge not solely units them aside from different businesses but additionally enhances their capability to serve tech corporations that worth knowledge and efficiency metrics.

The company’s dedication to innovation and excellence is mirrored of their core values, which emphasize range, buyer obsession, and objective orientation. These ideas drive their operations and foster a tradition that frequently seeks to push the boundaries of what influencer advertising can obtain.

Ubiquitous’s story is one in all figuring out alternatives, leveraging technological developments, and executing with precision. Their work with tech corporations showcases their capability to know and amplify tech services via strategic influencer collaborations, leading to campaigns that not solely interact audiences but additionally drive important enterprise outcomes. 

As they proceed to develop, Ubiquitous stays a testomony to the ability of mixing advertising creativity with technological innovation.

Notable Marketing campaign

The collaboration between Ubiquitous and AutoSky, a tech firm recognized for its revolutionary automobile equipment, stands as a chief instance of efficient influencer advertising. AutoSky sought to spice up its model visibility and drive engagement via a complete influencer marketing campaign. 

Ubiquitous, leveraging its intensive community of social media influencers, curated a strategic marketing campaign that resonated with AutoSky’s audience.

The marketing campaign’s outcomes have been exceptional. In simply two months, AutoSky amassed over 21 million impressions. This substantial attain was achieved via fastidiously chosen influencers whose content material highlighted the distinctive options and advantages of AutoSky’s merchandise. 

The influencers created participating and genuine content material that showcased AutoSky’s automobile equipment in real-world situations, enhancing the model’s attraction and trustworthiness amongst customers.

Ubiquitous’s strategy mixed creativity with data-driven ways. By analyzing the efficiency metrics and engagement charges, they repeatedly optimized the marketing campaign to make sure most influence. This strategic adaptation allowed AutoSky to not solely attain an enormous viewers but additionally to generate significant interactions and conversions.

The success of the AutoSky marketing campaign underscores Ubiquitous’s experience in executing influencer advertising methods that align with a model’s aims. It additionally highlights their capability to drive important outcomes for tech corporations by creating compelling narratives and leveraging the ability of social media influencers.

Notable Shoppers: Apple, Tencent, HP, Logitech, Meta Quest, Ubisoft

Viral Nation, based in 2012 by Joe Gagliese and Mathew Micheli, has quickly ascended to turn into a number one influencer advertising company—and in addition one thing of a tech firm itself. 

Viral Nation Safe is a complicated social media monitoring and screening answer designed to make sure model security and shield reputations. This device helps manufacturers navigate the complicated panorama of social media by offering real-time monitoring and evaluation of potential dangers. It underscores Viral Nation’s dedication to utilizing expertise to supply sturdy options that safeguard purchasers’ pursuits.

CreatorOS, however, is a complete expertise administration answer that facilitates seamless collaboration between manufacturers, brokers, and creators. This platform affords actionable analytics, environment friendly workflow administration, and superior model security options. By integrating all features of influencer advertising into one platform, CreatorOS exemplifies Viral Nation’s technological prowess and its capability to streamline complicated processes.

One of the vital notable campaigns highlights Viral Nation’s collaboration with the Name of Obligation League. Viral Nation applied a complete influencer technique that resulted in a 32% enhance within the fanbase inside a 12 months. This marketing campaign leveraged the ability of influencers to create participating content material that resonated with the gaming neighborhood, driving substantial development and engagement.

Viral Nation additionally partnered with Tencent Video games for the PUBG Cell Star Problem. This collaboration concerned mobilizing over 100 world influencers to create a unified marketing campaign that related avid gamers worldwide. 

The marketing campaign efficiently boosted the sport’s visibility and engagement, demonstrating Viral Nation’s capability to execute large-scale, impactful influencer advertising methods.

The company’s success with these tech campaigns will be attributed to its groups’ deep understanding of each the tech and advertising landscapes. Joe Gagliese and Mathew Micheli have infused Viral Nation with a tradition of innovation and excellence, driving the company to repeatedly push the boundaries of influencer advertising.

Viral Nation’s work is characterised by its capability to mix artistic content material with data-driven insights. The company makes use of superior analytics to repeatedly optimize campaigns, making certain that they not solely attain but additionally resonate with the audience. This strategy has confirmed notably efficient within the tech trade, the place manufacturers search measurable outcomes and excessive engagement ranges.

Along with its technological options, Viral Nation’s dedication to innovation is mirrored in its numerous vary of providers. The company affords a complete suite of selling providers, together with social content material studio, neighborhood administration, and enterprise intelligence. 

These providers are designed to assist manufacturers navigate the ever-evolving social media panorama and obtain their advertising targets.

Viral Nation’s influence on the influencer advertising trade is profound. By combining cutting-edge expertise with artistic methods, the company has set a brand new customary for influencer advertising. Its work with tech corporations, specifically, showcases its capability to drive important outcomes and create lasting model impacts. 

As Viral Nation continues to evolve, it stays on the forefront of the trade, frequently shaping the way forward for influencer advertising.

Notable Campaigns

Viral Nation’s marketing campaign for Meta Quest’s “Resident Evil 4 VR” was a convincing success, showcasing the company’s experience in influencer advertising tailor-made to the gaming and tech industries. 

The first objective was to reignite the hype for the basic horror sport now tailored for digital actuality, leveraging the distinctive immersive expertise that VR affords.

The marketing campaign strategically concerned 73 creators, together with top-tier Twitch streamers, YouTubers, and influencers throughout platforms like Twitter, Instagram, and TikTok. These influencers got early entry to the sport, permitting them to create participating and genuine content material that highlighted the sport’s immersive VR options. 

This strategy not solely generated anticipation but additionally educated a broader viewers concerning the VR expertise, which was a comparatively new frontier for a lot of avid gamers.

The outcomes have been spectacular. The marketing campaign achieved 61.2 million impressions, 15.8 million views, and 1.3 million engagements. A notable spotlight was a viral TikTok video that garnered over 2.6 million views. This stage of engagement and attain considerably contributed to creating “Resident Evil 4 VR” probably the most anticipated VR releases of the 12 months.

Along with content material creation, Viral Nation additionally executed a strategic gifting marketing campaign. This concerned sending Meta Quest 2 headsets and early entry to the sport to 25 celebrities, artists, and influencers who have been both followers or had a powerful connection to the Resident Evil franchise. 

This additional amplified the marketing campaign’s attain and influence, producing natural buzz and constructive sentiment throughout social media platforms.

Notable Shoppers: Hulu, Yelp, Feit Electrical

The Shelf, based in 2014 by Lauren Jung and Atul Singh, has emerged as a pioneering drive in influencer advertising. The company’s inception was a wedding of creativity and expertise. 

Lauren, along with her background in effective arts and graphic design, introduced a novel aesthetic and imaginative and prescient to the desk, whereas Atul’s experience in laptop science, fortified by his Ph.D. from Rice College, offered the technical spine that has been essential to The Shelf’s success. 

This fusion of expertise laid the groundwork for an organization that would bridge the hole between creative innovation and data-driven technique.

At its core, The Shelf is powered by its proprietary expertise platform, a device that differentiates it from many different businesses within the influencer advertising area. This platform is designed to leverage superior algorithms and sturdy knowledge analytics, enabling exact identification of influencers and marketing campaign optimization. 

The expertise permits for real-time changes and efficiency monitoring, making certain every marketing campaign not solely aligns completely with the shopper’s model but additionally achieves the best attainable engagement charges. This tech-driven strategy permits The Shelf to supply a stage of service that’s each scalable and extremely efficient, catering to a various vary of purchasers.

A good portion of The Shelf’s success will be attributed to its impactful work with cellular app corporations. Within the aggressive cellular market, visibility and consumer acquisition are essential, and The Shelf has confirmed adept at driving each via influencer advertising. 

They’ve partnered with quite a few cellular app builders to create campaigns that resonate with focused audiences, using influencers to generate genuine, participating content material. These campaigns usually characteristic influencers offering critiques and demonstrations of the apps, which serve to construct belief and drive downloads amongst potential customers.

The Shelf’s strategy to influencer advertising for cellular corporations exemplifies its broader technique: leveraging expertise to drive artistic, genuine, and impactful campaigns. Their proprietary platform’s capability to investigate huge quantities of knowledge ensures that each marketing campaign is not only well-targeted but additionally adaptable, permitting for steady enchancment and optimization. 

This ends in campaigns that aren’t solely participating but additionally extremely efficient in attaining the shopper’s targets.

The Shelf’s basis in each artistic and technical experience has allowed it to face out within the influencer advertising trade. Their proprietary platform is a testomony to their dedication to innovation and effectiveness. 

By efficiently merging these components, The Shelf has turn into a go-to company for cellular app corporations seeking to improve their visibility and consumer engagement via influencer advertising. Their continued success on this enviornment underscores the significance of a balanced strategy that integrates expertise with artistic technique, making certain that their purchasers obtain the absolute best outcomes.

Notable Marketing campaign

The Shelf’s marketing campaign for Yelp centered on selling the Black-Owned Enterprise Attribute, a brand new characteristic on the Yelp app designed to assist Black enterprise house owners establish their companies. 

Launched throughout Black Historical past Month, the marketing campaign aimed to extend consciousness and utilization of this characteristic. The Shelf chosen 5 influencers with sturdy followings within the foodie and social justice communities. These influencers created a mix of Instagram Tales and in-feed posts highlighting their favourite Black-owned companies and demonstrating how straightforward it was to seek out these institutions utilizing Yelp’s new attribute.

The influencers’ content material was participating and genuine, resonating effectively with their audiences. They showcased private experiences and constructive interactions with the highlighted companies, making a compelling narrative that inspired their followers to discover and help Black-owned companies through the Yelp app. 

This technique successfully utilized the influencers’ credibility and attain, driving important site visitors to Yelp and growing the visibility of the Black-Owned Enterprise Attribute.

The marketing campaign was remarkably profitable, attaining a 9.81% engagement charge, which is significantly larger than the common engagement charge for influencer advertising campaigns. 

This excessive stage of interplay not solely boosted consciousness of the characteristic but additionally translated into elevated utilization, as extra Yelp customers started actively looking for out and supporting Black-owned companies.

Notable Shoppers: IKEA, Walgreens, Starbucks, HOMER, Vera Bradley

Carusele, a data-driven influencer advertising company, has carved a distinct segment for itself by leveraging superior analytics and real-time knowledge to drive measurable outcomes for its purchasers. 

Based by Jim Tobin, an skilled marketer with a deep understanding of digital methods, Carusele is predicated in Cary, North Carolina, with extra workplaces in Michigan. The company was established with the mission to remodel the normal influencer advertising mannequin, which frequently relied on vainness metrics and lacked rigorous concentrating on and optimization.

From its inception, Carusele differentiated itself via a methodical and analytical strategy. The company employs proprietary techniques comparable to their qStack score system and the Content material Efficiency Index to hand-select influencers and frequently assess the efficiency of influencer-generated content material. 

This dedication to data-driven methods ensures that Carusele’s campaigns aren’t solely participating but additionally efficient in driving actual enterprise outcomes like gross sales carry, e-commerce conversions, and certified net site visitors.

Carusele’s work with tech corporations stands out as a big side of their portfolio—no shock on condition that Cary, NC is within the coronary heart of what’s often called The Analysis Triangle. The company has collaborated with varied tech corporations to amplify their digital presence and attain focused audiences via strategic influencer partnerships. 

One notable case is their work with Mark Levinson Audio Programs, a model famend for high-fidelity audio gear. Carusele crafted a marketing campaign that leveraged top-performing influencer content material to spotlight the technical prowess and premium high quality of Mark Levinson’s merchandise.

By using superior viewers concentrating on and real-time optimization, the marketing campaign efficiently boosted model visibility and engagement amongst tech fans.

Carusele’s effectiveness within the tech sector will be attributed to its deep understanding of each influencer advertising and the technological panorama. The company’s capability to combine subtle concentrating on strategies with a nuanced grasp of tech merchandise permits it to create campaigns that resonate deeply with the supposed viewers. 

Their experience in managing and syndicating content material immediately from influencer accounts throughout a number of platforms ensures that essentially the most impactful messages attain the suitable individuals on the proper time.

A vital side of Carusele’s success is its relentless give attention to optimizing content material codecs and platforms day by day. This dynamic strategy allows the company to adapt to altering viewers behaviors and platform algorithms, making certain sustained excessive efficiency of their campaigns. 

For tech corporations, this flexibility is especially priceless because it permits for fast changes in technique primarily based on real-time knowledge insights, resulting in extra environment friendly and efficient advertising efforts.

Carusele’s revolutionary strategies and confirmed outcomes have garnered them quite a few awards and recognition inside the trade. Their capability to ensure particular enterprise outcomes, comparable to true views from goal audiences and elevated net site visitors, units them aside from different influencer advertising businesses. 

This dedication to transparency and accountability is especially interesting to tech corporations searching for dependable and quantifiable returns on their advertising investments.

Notable Marketing campaign

Carusele has made important strides in enhancing the digital presence of HOMER, a tech-driven early studying program centered on creating essential expertise in youngsters. HOMER leverages expertise to supply a customized studying expertise for younger learners, and Carusele’s experience in influencer advertising has been pivotal in increasing its attain and influence.

Carusele’s marketing campaign for HOMER concerned deciding on influencers who resonate with mother and father and educators. By partnering with these trusted influencers, Carusele was in a position to create and disseminate participating content material that highlighted the advantages of HOMER’s academic options. 

The influencers shared private tales and experiences with the HOMER program, emphasizing its effectiveness in bettering youngsters’s studying outcomes.

One of many key methods employed by Carusele was using their proprietary Content material Efficiency Index to establish and amplify the best-performing content material. This data-driven strategy ensured that solely essentially the most impactful messages reached the supposed viewers, thereby maximizing engagement and conversion charges. 

The marketing campaign successfully utilized a mixture of natural and paid media methods to reinforce visibility and drive consumer acquisition.

Via this focused and optimized strategy, Carusele efficiently elevated HOMER’s model consciousness amongst mother and father and educators, resulting in a big rise in new customers and subscriptions.