NOVA Selects Triton Digital’s Sounder To Supply Finish-to-Finish Resolution for Audio Promoting
SYDNEY — Triton Digital, the worldwide expertise and companies chief within the digital audio, podcast, and broadcast radio industries, right this moment introduced its partnership with NOVA Leisure, Australia’s main impartial audio leisure enterprise, to implement Triton’s Sounder answer throughout NOVA’s audio portfolio, marking a major step ahead in publisher-led audio promoting in Australia.
“By combining Triton’s expertise with NOVA’s market management, we’re creating an ecosystem the place publishers have full management over their promoting chain, from contextual focusing on to model security and past.”Put up this
The partnership will introduce Sounder’s superior contextual focusing on capabilities, model suitability, and cutting-edge podcast promotional instruments, giving NOVA Leisure unprecedented management over its audio promoting ecosystem by means of an end-to-end answer. Key options embrace:
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- Greatest-in-Class Contextual Focusing on: Sounder’s superior contextual focusing on ensures advertisements are positioned alongside probably the most related content material, maximizing marketing campaign effectiveness throughout NOVA’s audio properties.
- Premium Model Placement: Sounder’s strong model suitability measures present peace of thoughts for advertisers participating with NOVA’s various viewers.
- AI-Powered Promotional Instruments: Revolutionary podcast promotion instruments will improve discovery and engagement, driving listenership and monetization alternatives for NOVA’s rising podcast portfolio.
“Our partnership with NOVA Leisure exemplifies our dedication to offering publisher-led end-to-end options that drive innovation within the audio business,” mentioned Richard Palmer, VP of Market Improvement and Technique for APAC at Triton Digital. “By combining Triton’s expertise with NOVA’s market management, we’re creating an ecosystem the place publishers have full management over their promoting chain, from contextual focusing on to model security and past.”
Via this partnership, Triton Digital continues to solidify its presence within the Australian market. This information builds on the momentum from the launch of Demos+ in Australia final yr which supplies advertisers with superior viewers segmentation capabilities, driving extra focused and efficient campaigns throughout the area. Moreover, Triton Digital releases a month-to-month Australian Podcast Ranker providing unparalleled insights on the digital audio panorama, serving to publishers and advertisers make knowledgeable choices.
“Integrating the Sounder answer into our providing is additional demonstration of how we’re constructing class-leading industrial merchandise for our prospects,” mentioned Tim Armstrong, Director of Digital Functionality and Information at NOVA Leisure. “This expertise not solely permits us to supply unparalleled focusing on and model security to our advertisers but additionally enhances our skill to advertise and monetize our various audio content material successfully. It’s a game-changer that places the facility again within the arms of creators and publishers.”
Triton Digital acquired Sounder in March 2024 to deliver Sounder’s model suitability options and AI-powered podcast understanding to Triton Digital’s current audio streaming and podcasting expertise. The acquisition has enabled a extra seamless, data-driven promoting expertise for manufacturers, businesses, publishers, and podcasters comparable to NOVA Leisure.
To be taught extra about Triton Digital, please go to: https://www.tritondigital.com/
About Triton Digital
Triton Digital® is the worldwide expertise and companies chief to the digital audio, podcast, and broadcast radio industries. Working in additional than 80 international locations, Triton supplies progressive expertise that allows broadcasters, podcasters, and on-line music companies to construct their viewers, maximize income, and streamline their day-to-day operations. As well as, Triton powers the worldwide on-line audio business with Webcast Metrics®, the main streaming audio measurement service and Podcast Metrics, one of many first IAB licensed podcast measurement companies within the business. With unparalleled integrity, excellence, teamwork, and accountability, Triton stays dedicated to connecting audio, viewers, and advertisers to constantly gas the expansion of the worldwide audio business. For extra data, go to www.TritonDigital.com.
About NOVA Leisure
NOVA Leisure is Australia’s main impartial audio leisure enterprise, creating unforgettable experiences beloved and shared by listeners. NOVA’s market-leading platforms span each facet of the audio expertise, stay and on demand, underpinned by the creativity, experience and innovation required to create significant connections between manufacturers and the viewers. NOVA Leisure has the very best whole viewers of any Australian metro community with virtually 6.3 million listeners.
