The wonderful chocolate muffins on the Olympic village in Paris have been a viral sensation, however Workforce GB don’t need boulangerie bakes for breakfast – they’ve made it very public that they like to be fuelled by the dietary energy of porridge.
Step in Unusual and Quaker Oats, who’ve put collectively a reactive print and OOH marketing campaign that understands “champions usually are not made on croissants.” The work will run within the Metro and Day by day Mirror, and at websites close to fan zones across the nation.
Different nationalities are making very completely different requests, like kimchi for the Koreans and sticky rice for the Japanese. Plainly general meals requirements have gone up this yr: Michelin-starred cooks are in, whereas McDonald’s – Usain Bolt’s favorite pre-race meals – is just not on the menu on the 3,500-seat Olympic restaurant.
The marketing campaign does rely closely on some background information about oats being the breakfast of selection for Workforce GB, however it’s one other superbly easy execution from Unusual. And a very good alternative for Quaker Oats, normally thought to be a winter breakfast, to get some consideration in the summertime.
MAA inventive scale: 6.5
And right here’s Norwegian swimmer Henrik Christiansen, whose love for the Olympic chocolate muffins should certainly earn him a model partnership with somebody:
my present olympics obsession is henrik christiansen, this swimmer from norway who’s obsessive about the chocolate muffins within the olympic village and might’t cease making tiktoks about them pic.twitter.com/v7MkOOj3o1
— aaalex ??? (@dunebarbie) July 30, 2024
