What Is a Floating Bar? (Newbie’s Information + How-To)

Do you know {that a} easy floating bar in your web site can skyrocket lead era?

Beauty Capital, an eCommerce web site providing magnificence merchandise, captured over 18,000 new leads with a floating bar marketing campaign. With this 1 small addition to their web site, they elevated their lead era by 300%!

If you wish to replicate this success in what you are promoting, you then’re in the best place.

On this put up, you’ll be taught what floating bars are and the right way to use them to generate leads and drive gross sales.

What Is a Floating Bar?

A floating bar is a sort of popup that “sticks” to the highest or backside of an online web page and stays in place whilst you scroll. Floating bars are generally known as sticky bars, notification bars, or hey bars.

Floating bars can notify customers of a particular sale or promotion, encourage web site guests to join your e mail e-newsletter, or spotlight different essential data.

Beneath is a fundamental instance of a floating bar header.

Within the above instance, the floating bar seems as quickly because the customer scrolls beneath the highest fold. The blue floating bar stays seen on the prime of the web page because the consumer continues to browse the online web page’s content material.

Whereas it’s commonest for floating bars to be on the prime of the web page, you can even use footer bars. In different phrases, your sticky bar can float on the backside of the web page as your consumer scrolls.

5 Spectacular Advantages of Floating Bars

A floating bar is a superb various to a conventional lightbox popup. Identical to commonplace optin popups, floating bars can embody coupon codes, e mail entry fields, and different calls to motion (CTAs).

However why do you have to take into account a sticky bar over a lightbox?

1. They draw the attention. As a result of a floating bar stays seen because the consumer scrolls, it catches your customer’s consideration. For even greater visibility, select a background shade that stands out and add daring CTA buttons.
2. They don’t disrupt. Everyone knows that poorly designed popups might be annoying. Particularly in the event that they interrupt your customers as they attempt to study your organization. Floating bars keep away from this drawback as a result of they don’t block content material.
3. They cut back marketing campaign exits. As a result of sticky bars are usually not disruptive, customers are much less more likely to shut them instantly. And so they’re extra more likely to learn your message absolutely.
4. They enhance UX. As already talked about, floating bars keep away from interrupting customers as they browse. However in addition they enhance consumer expertise by protecting your provide straightforward to entry, whilst guests proceed to learn your content material.
5. They increase your conversions. With these advantages, sticky bars can improve your gross sales, e mail subscriptions, and general conversion charges.

6 Genius Methods to Use a Floating Bar (And Enhance Gross sales)

Now that you already know what a floating bar is and its advantages, let’s focus on concepts for the right way to apply it to your web site.

When and why do you have to add a floating bar? Listed below are a couple of of the very best methods to make use of one.

1. Construct Your E mail Record

Robust e mail advertising begins with an awesome checklist of subscribers. Embrace an e mail optin in your floating bar and watch your e-newsletter checklist develop.

Then, your checklist will probably be stuffed with subscribers who signed up as a result of they take pleasure in your web site. Meaning they’re extra more likely to open your emails, have interaction, and make purchases.

2. Provide a Lead Magnet

Lead magnets are a sort of gated content material that may additionally increase subscribers. With a lead magnet, customers signal as much as your e mail checklist for an unique provide or piece of content material.

As an example, your floating bar can provide new e mail subscribers a free e-book or PDF information. Or, you’ll be able to present an unique coupon code for individuals who choose into your e-newsletter.

3. Promote a Sale

Not all sticky bars ask customers to enroll. They usually simply notify customers about a proposal.

As an example, a floating notification bar can let customers know that every one drinkware is 25% off. Or it might probably remind them to make use of a particular coupon code at checkout.

Sticky bars permit eCommerce websites to make their gross sales promotions stand out.

4. Function a Countdown Timer

Floating bars can embody countdown timers for time-sensitive gives. As an example, you’ll be able to add a timer that counts right down to the top of a sale. Or, you’ll be able to have a countdown to a particular vacation to remind prospects that it’s time to order items.

Both method, countdowns create a way of urgency and assist your floating bars drive extra gross sales.

5. Welcome Guests

We talked about that floating bars are generally known as “hey bars.” That’s as a result of they’ll additionally merely greet guests or make bulletins.

As an example, you’ll be able to create a sticky bar to welcome guests who’re utilizing your website for the primary time. This technique can set up a pleasant voice on your model.

6. Promote Your Social Media Channels

Need to improve your following in your social media channels? You possibly can add social observe buttons to one among your floating bars.

Individuals who observe your socials out of your web site have already proven a excessive curiosity in your model. Meaning they’re more likely to be engaged followers.

Listed below are 6 floating bar hacks that will help you improve conversions. 

4 Examples of Efficient Floating Bars

Subsequent, let’s see how a couple of common corporations and web sites use floating bars to extend their e mail signups, gross sales, and conversions.

Irrespective of your trade, these examples provides you with concepts for utilizing floating bars in your web site.

1. Free Pattern Provide With a Robust CTA

Kennedyblue.com is a marriage apparel eCommerce website. They focus on bridesmaid clothes, accessible in dozens of colours and materials.

Kennedy Blue used this floating bar marketing campaign to supply guests a free cloth swatch. The “Get Swatch” name to motion button is in a daring, shiny shade to attract consideration. Discover that it stands out from the remainder of the bar. In this kind of marketing campaign, the button may result in a request type or an e mail signup.

2. Lead Magnet Provide With an E mail Optin Discipline

Theadvisorcoach.com supplies coaching and training for monetary advisors. With this floating bar, the web site provided an unique PDF information for brand new e mail subscribers. The e-mail entry area is true there within the floating bar, making it fast and straightforward for customers to enroll.

The PDF provided here’s a checklist of 57 advertising concepts. An in depth checklist like this is a superb lead magnet, particularly if it’s extra in-depth than the web site’s commonplace content material.

3. Sale Promotion With a Coupon Code

This marketing campaign is an instance of a notification bar for a coupon code. It comes from homebiotic.com, an organization that sells probiotic sprays.

Discover that there is no such thing as a direct CTA button or optin area. As an alternative, this floating bar’s objective is simply to drive gross sales. It ensures guests know they’ll get a reduction utilizing this coupon code.

4. Free Transport Promotion With a Countdown Timer

The floating bar above is from cosmeticcapital.com.au, which we mentioned earlier. They’re the sweetness firm that gained 18,000 new leads with a floating bar. They achieved this with a countdown timer.

On this instance, Beauty Capital used a timer to depend right down to the top of a free delivery promotion. They mixed the timer with an e mail signup type that promised an unique provide.

As already talked about, countdown timers create a way of urgency on your web site guests. Beauty Capital cleverly used this to their benefit, they usually noticed large outcomes.

Now that you simply’re aware of floating bars, you’ll be able to proceed getting concepts from extra sticky bar examples across the internet.

Find out how to Add a Floating Bar to Your Web site

You might suppose you want in-depth HTML or CSS data to make use of floating bars in your web site. However with OptinMonster, you don’t want any coding expertise so as to add floating bars. Even a newbie can create an efficient marketing campaign that can increase conversions.

Here’s a step-by-step tutorial for making a floating bar with OptinMonster.

Step 1. Create a Marketing campaign

Log in to your OptinMonster account. Should you don’t have one, you’ll be able to join OptinMonster right here.

When you’ve logged in, click on the Create New Marketing campaign button.

Subsequent, you’ll see the Begin Creating Your Marketing campaign popup. If you wish to design your marketing campaign from scratch, you’ll be able to select Canvas. However on your first floating bar, we propose selecting Templates.

Step 2. Select a Floating Bar Template

Beneath Choose a Marketing campaign Kind, select Floating Bar.

Beneath the marketing campaign varieties, you’ll see OptinMonster’s choices for floating bar templates. There are many designs and variations to select from.

You possibly can preview every template by hovering over it and selecting Preview. Click on Use Template while you’ve discovered the right template on your web site.

Step 3. Design Your Floating Bar Marketing campaign

After selecting your floating bar template, you’ll create a reputation on your marketing campaign. You’ll additionally specify the web site you need it to show on. You’ll probably create a number of campaigns over time, so select a descriptive identify. This can will let you discover and edit your marketing campaign simply sooner or later.

After you will have chosen your marketing campaign title and web site, click on Begin Constructing.

You’ll then see OptinMonster’s drag-and-drop marketing campaign builder. The very first thing you must do is click on the Cog Icon within the decrease left nook.

Clicking the Cog Icon will carry up a settings sidebar. Beneath Floating Bar Settings, select if you’d like your bar to stay to the highest of the web page. Should you go away the toggle inactive, your bar will float on the backside of the web page.

Subsequent, have a look at the underside of the display to see the Sure/No, Optin, and Success tabs.

By default, your floating marketing campaign consists of 3 views for customers to click on by means of:

• The Sure/No View will ask customers if they need your provide. (optionally available)
• The Optin View will ask for an e mail deal with.
• The Success View confirms the consumer’s subscription and provides additional directions.

Our builder makes it straightforward to edit your floating bar template to fit your marketing campaign. You possibly can customise every view to match your web site’s visible design and your model’s voice.

Listed below are a couple of of the customization choices:

• The message of your marketing campaign
• Font type and measurement
• Textual content shade
• Background shade
• The fields proven in any type
• Button shade and measurement

For extra particulars on customizing your marketing campaign, see our OptinMonster builder overview.

When you will have edited all views to your liking, then your floating bar is designed!

Step 4. Set Your Show Guidelines

Now that you’ve got created your floating bar marketing campaign, it’s time to decide on the place and when to show it in your web site.

First, click on the Show Guidelines tab on the prime of the web page.

OptinMonster has dozens of choices for displaying your campaigns. These triggers will decide when your floating bar reveals up for customers. The choices embody:

• Time spent on a web page
• Proportion of the web page scrolled
• How the customer navigated to your website
• Whether or not the consumer is a first-time customer
• When the consumer tries to exit the web page

For this primary marketing campaign, we’ll use the two default Show Guidelines: Time on Web page and Present URL Path.

Let’s set this marketing campaign to show on the Homepage of our web site. We’ll additionally select for the bar to point out up when a consumer has been on the web page for five seconds. You possibly can choose these choices from the dropdown menus.

These are nice rule units on your first floating bar marketing campaign. As you advance, OptinMonster additionally gives a strong number of triggering and concentrating on options you’ll be able to discover.



Step 5. Publish Your Floating Bar Marketing campaign

Now, your first floating bar marketing campaign is able to go reside! Click on the Publish tab within the prime menu and select the Publish button on the web page.

Should you run a WordPress web site, then your floating bar marketing campaign is reside! For different websites, scroll down and observe the directions listed below Platform.

Skyrocket Your Leads With a Floating Bar

With a couple of straightforward steps, you’ll be able to add an internet site floating bar that can drive gross sales, e mail subscribers, and conversions.

For an in-depth instance of the influence of sticky bars, take a look at the total case examine on Beauty Capital. It explores how the sweetness firm captures over 770 new leads every week by utilizing an OptinMonster floating bar.

Simply think about what what you are promoting can accomplish.

OptinMonster makes it straightforward so that you can create lovely and high-converting floating bar campaigns. You possibly can enhance your lead era and improve income in just some easy steps.

Give OptinMonster a strive as we speak.

I am author and digital marketer with over 15 years of expertise. As a former advertising director for small nonprofits, I perceive what it is wish to be a one-person advertising division. I am right here that will help you generate extra leads in much less time.