One this episode of The Quick Traack Podcast, we posed the query: What’s the place of luxurious manufacturers in occasions of disaster? To reply this query, we approached Rachel Clay, influencer advertising and marketing and luxurious model skilled. Rachel is presently the Head of Social Media and Influencer Advertising and marketing at Matter of Type, a boutique digital company within the UK.
As Rachel Clay shared with us on our podcast, the place of luxurious manufacturers in a disaster is way extra reaching than one may anticipate:
- Luxurious model’s capacity to maintain a treacherous time interval is a mirrored image of the trade and total financial system. Up to now they’ve survived world wars and pure disasters.
- They’ve the manufacturing capabilities to offer obligatory merchandise. Over the previous couple of months we’ve seen extraordinary motion come from the wonder, vogue and hospitality trade.
- Their conventional technique of promoting, which is thru storytelling and escapism and model consciousness is now being emulated throughout all industries.
Luxurious manufacturers are a pillar of the worldwide financial system and a bit of historical past. They’ve at all times succeeded at educating, entertaining and inspiring– and now, greater than ever, they’re proving to be helpful in occasions of disaster. Pay attention up and tell us what you assume within the remark part beneath.
