In August, YouTube leapfrogged Netflix to reclaim the primary spot within the annual 100 Coolest Manufacturers for Youngsters and Teenagers listing, compiled by specialist youngsters and household perception company Beano Mind.
This week on Yeah, That’s In all probability an Advert, Helenor Gilmour, director of technique for the enterprise (a sister model of the eponymous comedian collection fronted by Dennis the Menace and Gnasher) joined ADWEEK model editor, Rebecca Stewart, to debate how manufacturers can market to youngsters and discover their place within the cool rankings.
