Amazon, reportedly the world’s largest advertiser with an total advertising spend of round $20bn (not all media promoting) has divided its account between Omnicom’s OMG within the US and WPP’s GroupM in EMEA and APAC.
It’s a physique blow for earlier incumbent IPG Mediabrands. IPG, although, will retain Amazon Internet Companies, Amazon Enterprise, and Amazon Adverts. MediaSense was the advisor.
Amazon says: “After a complete promoting company evaluate for our client enterprise, we’ve chosen to associate with OMG and WPP. We recognize the discussions with of all of the world-class companies we met throughout our search.
“We notably need to thank IPG, who has been a improbable associate over the past 10-plus years, and we’re grateful for all their work and continued partnership for the opposite important areas of our promoting enterprise, together with AWS, Amazon Adverts and Amazon Enterprise.”
Dropping any such huge account means large-scale redundancies and IPG, which has been beneath the cosh just lately with job losses at R/GA and Large, goes to need to retrench.
Omnicom’s OMG is having a superb run in the meanwhile, WPP’s GroupM much less so. However this will probably be a aid to WPP CEO Mark Learn.
