Wren, claimed to be the UK’s primary kitchen and bed room retailer, has appointed Bountiful Cow to deal with its media and artistic accounts within the UK, value over £20m. The appointment, one of many greatest mixed media and artistic UK wins lately, follows a closed two-month evaluation course of.
Bountiful Cow is charged with model technique, comms planning, media shopping for, ATL artistic and manufacturing.
Wren CMO Amy Clayden says: “The staff at Bountiful Cow are the right match for Wren. We prefer to problem the established order and push the boundaries, and their perception, challenger intuition, and readability of thought are precisely what we have to take Wren’s advertising and communications to the subsequent degree.”
Bountiful Cow CEO Adam Foley says: “We’re very proud to companion with Wren for his or her subsequent stage of development. Whereas they’ve achieved unbelievable success during the last 15 years, they’ve by no means misplaced their challenger spirit and that’s precisely the type of enterprise we need to work with right here at Bountiful Cow.”.
Bountiful Cow takes over from incumbent IMA-HOME on November 1.
IMA-HOME MD Alexandra Uprichard, stated: “We’ve got completely loved working with Wren creating industry-leading, revolutionary campaigns similar to The Nice Wrenovation. Although our partnership has come to an finish by mutual settlement, we want the Wren staff all the most effective for a profitable future.”
Bountiful Cow is backed by the7stars which has made one thing of a speciality of profitable artistic alongside media.